Buzzstream

MAY 2, 2024

In terms of using social platforms to be a knowledge leader, building your brand within a marketing category is like building equity in yourself that you can then take forward to whatever’s next. There are a lot of SEO tools and content marketing tools on the market. They get a new customer from LinkedIn every single week.

Internal 118

Internal International Insurance Insurance 118

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

Flack's Revenge

JANUARY 17, 2019

It sounded like a big, scary number with vast implications for the global labor market and living standards. AI and bots power a growing number of marketing tasks. Can we expect an army of PR writing and pitching flack-bots any time soon? This also made me wonder about what might happen to the PR field as a result.

Insurance 234

Insurance Insurance Privacy Interviews 234

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. Approaching any one of them without understanding what they cover will ensure your pitch is ignored. Understand how you fit into the big picture.

Enterprise 261

Enterprise Privacy Government Software 261

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Maybe running a targeted marketing campaign in tandem with PR is your best bet. PR and marketing are converging. Skill diversification is career insurance for today’s PR professionals. said Furey, “Probably not.”

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

FEBRUARY 12, 2018

M : As far as our organizational structure we are part of the marketing department. We have our own channel within the marketing department and we operate independently on campaigns while also supporting all marketing efforts. How does the Overstock PR team fit into the organization? Pet Adoptions.

Interviews 223

Interviews Retail Data Engineering 223

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. To improve writing.

Blogging 159

Blogging Pitching Fashion Sports 159

Stephen Waddington

NOVEMBER 5, 2019

It’s been great to listen to the conversations about the tension between paid and earned influencer marketing following the publication of the latest #FuturePRoof project. In the UK influencer campaigns are governed by existing Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) laws and regulations.

Insurance 68

Insurance Insurance Government Advertising 68

Sword and the Script

MAY 11, 2021

Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns. One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. Other vertical markets fared even worse.

Study 96

Study Company Leadership Education 96

Sword and the Script

DECEMBER 1, 2015

Take the Full Content Marketing Prescription. The same is true for content marketing. Consistency is the single most valuable attribute of effective content marketing – and the prescription lasts for the life of a business. Ryan Hanley did this for an insurance company – on YouTube! Of course you would and I would too.

Content Marketing 60

Content Marketing Marketing YouTube Insurance 60

Bianchi Biz Blog

OCTOBER 19, 2020

Electric battery technology, vehicle light weighting, laboratory plastics innovations and processors’ shift to the medical market due to COVID-19. What advice do you have for PR people that want to pitch you? Read my stories first, to make sure your pitch goes well with my niche coverage of the plastics industry.

Automotive 69

Automotive Report Meeting Insurance 69

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. Stephanie Cartin, Co-Ceo and Co-Founder, Socialfly.

Video 283

Video Facebook Social Media Creativity 283

Stern + Associates

MARCH 3, 2023

FDR’s reform program would include federal banking and stock market regulations, Social Security and unemployment insurance, and a transformation of expectations the people have of the government. Establish a Sense of Urgency FDR may have begun his First Inaugural Address with reassurance that, ultimately, things would be ok.

Communications 106

Communications How To Banking Government 106

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

OnePitch

NOVEMBER 17, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client.

Strategy 52

Strategy Real Estate Media Pitching 52

Solo PR Pro

SEPTEMBER 6, 2022

As the nation faces inflation, stock market swings and other economic uncertainties, it’s more important than ever for solo PR pros to have an understanding of the financial factors that affect them both professionally and personally. Just like other types of insurance, you have it in the hopes that you don’t have to use it.

Financial 52

Financial Strategy Insurance Insurance 52

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Leverage all milestones. Adopt a formal interview process.

Publicity 149

Publicity Insurance Insurance Interviews 149

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. Think like a marketer and ask yourself, “What words would this person use to describe themselves? How would they pitch their blog to someone else in their niche?”

Resources 103

Resources Analysis Infographics Examples 103

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

Shift Communications

NOVEMBER 10, 2016

Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – are simultaneously transforming the industry, creating a prime market for innovation. If your startup is running in complete stealth mode leading up to launch (i.e.

Healthcare 144

Healthcare How To Analytics Mobile 144

Solo PR Pro

JANUARY 14, 2020

– Jerica Glasper , Marketing and PR Expert. These clients include former colleagues who are now at companies where they serve as PR director or marketing director (or other titles). And I still cold pitch now and then, follow up, check in with people, etc. Make marketing a DAILY activity. Or do your own.

Insurance 110

Insurance Insurance Banking Groups 110

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists.

Media Relations 69

Media Relations Media Insurance Insurance 69

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. Think like a marketer and ask yourself, “What words would this person use to describe themselves? How would they pitch their blog to someone else in their niche?”

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. Think like a marketer and ask yourself, “What words would this person use to describe themselves? How would they pitch their blog to someone else in their niche?”

Resources 62

Resources Analysis Infographics Examples 62

ImPRessions - Crenshaw Communications

MAY 4, 2015

Most of the narratives we in PR and marketing create for brands fall into a category right out of Christopher Booker’s Seven Basic Plots. We place enormous energy into identifying, shaping, and pitching the story so that someone else will want to tell it – usually a journalist. PR Professionals and Storytelling Archetypes.

Storytelling 120

Storytelling Insurance Insurance Film 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. I’ve discussed the value of expert commentary for journalists in this piece.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

APRIL 5, 2018

The ability to identify a crisis before it takes place is the equivalent of having home insurance before an earthquake. Conduct Market Research For Campaigns. Media monitoring can serve as market research analysis for campaigns or new products your company is developing. Conduct Market Research For Campaigns.

Company 73

Company Media Crisis Insurance 73

Victorious PR

FEBRUARY 22, 2023

Galen is a homeowners insurance agent who has stayed with Victorious PR for years. Our clients range from software developers to solar power sales people to insurance claims lawyers to feminine power coaches. Because he is consistently at the top of Google time and again. Podcast best practices, And SO MUCH MORE.

Publicity 52

Publicity Video Pitching Google 52

Shift Communications

JUNE 25, 2015

In the next few days, the Supreme Court of the United States (SCOTUS) is set to rule on the Affordable Care Act (ACA) and whether subsidies are declared illegal and pulled from the millions of newly insured Americans, or if subsidies are preserved. Messaging Matters : In 2012, there was much confusion on what the ACA actually meant.

Communications 60

Communications Healthcare Insurance Insurance 60

Shift Communications

DECEMBER 1, 2016

Is High-Deductible Health Insurance Worth the Risk? , While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories. Our strong integration with marketing technology resulted in this business press hit in CNBC.

Strategy 60

Strategy Print Insurance Insurance 60

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates.

Measurement 120

Measurement Resources Technology Examples 120

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. I had a non-compete clause so I couldn’t work in this market in TV. What’s surprised you so far?

Media 112

Media Journalism Report Video 112

Mora Communications

AUGUST 31, 2015

People aren’t going to fly in from around the country to use your plumbing service, or buy insurance from you, or try the newest item on your menu, are they? So why am I telling you to pitch the national press? Maybe, but probably not. So then, is national a waste? Most people will probably tell you so.

Media 49

Media Local Insurance Insurance 49

Bad Pitch Blog

DECEMBER 30, 2006

When we did the Yarn Bus for Flying Fingers, we were already in a massive pitch mode for the previous six months, having landed everything from local TV to morning shows, about edible yarn, only at Flying Fingers. Do we have insurance? Pitching something that has NOTHING to do with what the reporter writes is the biggest one.

Pitching 40

Pitching Small Business Insurance Insurance 40

Waxing UnLyrical

MARCH 8, 2013

health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). access to a quality workforce (ditto… but even now, as I am always on the lookout for great partners I can pitch new business with, as part of my strategic consulting firm ).

Internal 96

Internal International Case Study Insurance 96

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Is your business new and unknown (or just quiet, marketing-wise), and you would like to use communications to build name recognition? How do you do it?

Strategy 40

Strategy Communications Real Estate Insurance 40