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Back to School Media Pitches

PR for Anyone

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. If you’re in insurance, talk about that. What can you pitch?

Pitching 130
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How to Get Publicity After Re-Opening

PR for Anyone

If your state isn’t opening soon, keep an eye out on what’s going on in other states and bring that back to your state when you pitch the media. We are still newsjacking the coronavirus story (see past blog post about that) but now we have new peripheral stories to pitch around that… reentry after lockdown. Would it be different?

Publicity 173
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What the Media is Looking for During This Pandemic

PR for Anyone

Every aspect of the supply chain, service-based industries, restaurants, insurance, real estate, work from home policies, and many more. I have been pitching some things with my local media about working from home, since I’ve been doing it for ten years. Go and pitch that to the media. Do your homework.

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

What’s the best pitch of yours that resulted in coverage and what elements made it successful? We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client.

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Want To Tell Your Story? Tell Your Public Relations Firm

ImPRessions - Crenshaw Communications

Recently, a client who met with staff in a remote office heard about a first-of-its-kind study being conducted by the local team in collaboration with a nearby university. This led to a story pitch unlike anything the client had done before, ultimately resulting in interest from the major paper in the community.

Publicity 149
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Start-Up Advice from 22 Solo PR Pros

Solo PR Pro

My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. And I still cold pitch now and then, follow up, check in with people, etc. . – Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc.

Insurance 110
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I Can’t Use National Media

Mora Communications

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business? Most people will tell you to stay local, because that’s where your bread and butter is. Maybe, but probably not.

Media 49