ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Earlier this year, Unilever’s Kevin Weed called on major social platforms like Instagram to take “urgent action now to rebuild trust before it’s gone forever.” That’s why influencer programs that involve actual customers are a viable alternative to celebrity endorsements or Instagram stars.

Fashion 180

Fashion Instagram Measurement YouTube 180

Maxim Behar

MAY 13, 2024

But you can't buy Facebook, Instagram, or another social media platform. for "internal pressure within the media itself," 66.2% for "external pressure," and 25% "neither internal nor external pressure, my colleague is censoring themself." How will you measure that in a newspaper? That’s the first benefit. There's 69.6%

Social Media 64

Social Media Newspapers Television Radio 64

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media?

Marketing 244

Marketing Facebook Social Media Community 244

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally. Brands are beginning to over-rely on data and measurement.

Trends 150

Trends Communications Employee Enterprise 150

The Hoyt Organization

SEPTEMBER 8, 2023

Data And Analytics In the past, many businesses did not measure the impact of their PR strategies. Most brands would publish press releases and other online content and rely on hunches to measure the results. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies.

Trends 92

Trends Brand Branding Analytics 92

Stuart Bruce

OCTOBER 30, 2014

That means you’re welcome to tweet, Instagram, Vine or Snapchat at will. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. We can use it to measure and evaluate our success. She will be measurable. PR as a profession has been afraid of robust measurement and evaluation. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Burrelles Fresh Ideas

MAY 14, 2024

Thanks to some of the popular social media platforms like TikTok, Instagram, X (formerly Twitter), and others, the practice of social media accessibility is no longer a nice-to-have practice but a necessity for every business and individual. Closed captions are ideal for use in accessibility measures.

Social Media 93

Social Media Media Video SEO 93

Communications Conversations

DECEMBER 4, 2020

Instagram was the hot social media network. And, measure results in a variety of ways (i.e., companies will have a need to use their corporate blogs yet again to update audiences on their safety protocols and measures. Since it’s 2020 and everything sucks, allow me to take you back to 2015. Facebook was purring along.

Corporate 139

Corporate Blogging Banking Measurement 139

PR in High Definition

OCTOBER 28, 2021

One thing almost nobody missed was that Facebook, WhatsApp and Instagram experienced an outage that lasted almost six hours. The company blamed an internal technical issue , that on top of affecting the functioning of Facebook’s platforms, resulted in issues with internal employees’ work passes and email.

System 62

System Social Media Policies Google 62

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Fresh, compelling images can make or break an Instagram or blog post. Lock in interns and other talent. Summer interns are already pounding the pavement looking for interesting work. Best to assign an intern manager early on to analyze needs, draft the plan and oversee the interviewing and hiring process.

Analytics 130

Analytics Pitching Internal International 130

NewsWhip

APRIL 27, 2023

The system’s dashboard supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, and TikTok, and allows you to schedule, publish, and manage your social content without jumping between different interfaces. This enables you to measure the impact of your work and optimize your earned media efforts.

Tools 78

Tools Communications Pinterest Analytics 78

Sword and the Script

MAY 26, 2020

LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average. PR measurement. In terms of communications and PR measurement , almost half of respondents (48%) measure “often” or “always”; the other half measure their efforts just “sometimes,” (38%) “rarely,” (11%) or “never” (2%).

Survey 123

Survey Measurement Public Affairs Storytelling 123

Deirdre Breakenridge

MAY 1, 2017

Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. The ultimate purpose of SocialLIVE is to discuss the latest social media news that impacts our clients and everyday users. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Sword and the Script

DECEMBER 5, 2023

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. The company says it’s developing a product that uses “large language models” [plural] for PR measurement. “With the buyout, Q4 Inc. Sumera Equity Partners had danced around the PR tech space for a while. More gen AI.

Software 138

Software Reddit Technology B2B 138

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Maxim Behar

JULY 2, 2023

He is a past president of the International Communications Consultancy Organization, also known as, ICCO, which is the largest and most influential global organization of PR professionals and practitioners. Our clients have profiles in Facebook, Instagram, Twitter, LinkedIn, TikTok, you name it, all the social media.

Ethics 52

Ethics Internal International Course 52

Burrelles Fresh Ideas

JANUARY 16, 2024

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). The immediacy of platforms like Twitter, Instagram, and Facebook demands genuine, real-time engagement. Inauthenticity can be quickly exposed and can lead to reputational damage.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. Internal Datasets. Instagram has an extensive set at its disposal to create its Annual Trends Report. Brands can also measure the lift in organic traffic due to higher domain authority and better rankings. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. praise-filled posts on Instagram.

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

OCTOBER 10, 2023

Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3. Monitor and measure results: The job doesn’t stop the moment you promote the video. Facebook Insights, Instagram Insights, etc.) to access relevant data for your KPIs.

Video 88

Video Publicity Marketing Analytics 88

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Lord & Taylor recently settled charges brought by the Federal Trade Commission for running afoul of disclosure rules for a social media campaign on Instagram. And how does a brand afford the fees and measurement costs associated with a broad international campaign? Compliance. Intellectual Property.

Marketing 120

Marketing Advertising Advertising Measurement 120

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. I predict more brands will build their own Instagram stickers and branded gifs. Brands are continuing to hone their internal social media processes as they continue to mature.

Social Media 89

Social Media Trends Media Instagram 89

Stephen Waddington

NOVEMBER 21, 2018

Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3 To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve.

Publicity 120

Publicity Analysis Measurement Tools 120

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

In the digital age, today’s PR specialists need to take a broader look at what constitutes a reputation crisis and build in rapid-response tactics and an internal communications protocol. While semi-hysterical fans were calling for customers to toss their slow cookers, the brand was able to cook up a swift and measured response.

Crisis 199

Crisis Twitter Course Viral 199

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. 2) SocialChorus has new integrations to Microsoft for internal comms. f) Measuring Kevin Akeroyd’s legacy at Cision via PRWeek and Sean Czarnecki.

Pitching 78

Pitching Instagram Survey Data 78

Communications Conversations

AUGUST 28, 2017

So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. We ask everyone from interns to VPs to contribute. Also, our “this month on Instagram” posts have been a lot of work, too.

Blogging 87

Blogging Handbook Sports Internal 87

Communications Conversations

DECEMBER 13, 2017

Friends are promoting them (on Instagram, no less). And, make sure your internal partners and executive sponsors are on the same page. 8 – Have you thought about what your measures of success will be for your podcast? It seems like everyone is talking about podcasting right now. Clients are asking about it. It takes time.

Corporate 103

Corporate Banking Resources Radio 103

Barokas

DECEMBER 19, 2019

Still, even as tools and methodologies to measure the return of PR become more widely adopted and sophisticated, I think general awareness, positioning and brand building—the intangible benefits of PR—will continue to be a primary driver behind why companies invest in PR.” – Karli Barokas, CEO.

Marketing 78

Marketing Employee Trends Study 78

Critical Mention

OCTOBER 21, 2018

Include a mix of internal, external links and social sharing buttons at the bottom of the blog. Click through rate is the best way to measure how your content is resonating with your audience more than any other measurement. You should also make your headlines punchy, keeping it less than 65 characters.

SEO 74

SEO Strategy Engineering Local 74

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Commercial radio + Instagram – Commercial radio loves this social network.

Communications 79

Communications Pinterest Reddit Radio 79

Burrelles Fresh Ideas

JUNE 20, 2023

Here are some of our favorite food influencers on Instagram As we’ve discussed, influencers can play a huge role in the decision-making process when it comes to food. Food influencers are among the more popular accounts on Instagram, TikTok and YouTube. Another popular Instagram influencer is Kevin Curry.

Brand 40

Brand Branding Local Instagram 40

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. By nearly every measure, email is superior to social media when it comes to delivering messages at scale. Reassess your measurement. Revisit your segmentation.

Measurement 120

Measurement Resources Technology Examples 120

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Internal comms takes center comms stage in hybrid work. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

JUNE 4, 2019

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. I returned Saturday from a cruise & shared several highlights on FB & Instagram (like this hike in Norway). Measuring impact. JD Lasica is an author, entrepreneur, public speaker and new media pioneer.

Tourism 45

Tourism Travel Mobile Nonprofit 45