Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. In other words, the stories he writes must appeal to as many people as possible.

Journalism 65

Journalism Brand Branding Advertising 65

Bianchi Biz Blog

APRIL 25, 2024

MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN. Reviews from auto suppliers about the MOVE events: “The speakers and sessions were very interesting and informative.

Mobile 88

Mobile Transportation Automotive Policies 88

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I have a degree in broadcast news from West Virginia University.

Ethics 89

Ethics Journalism Radio Television 89

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. In my role today, the most fun stories I get to write come from test-driving trucks. Anything that gives our readers the information they need to better perform their jobs is the top priority.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I definitely think that it is. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Critical Mention

AUGUST 6, 2020

Having access to a robust database gives communicators the opportunity to easily contact influential media sources without having to scavenge the internet for contact information. Don’t settle for a media contact database that provides outdated contact information on their platform. Local & International Contacts.

Media 104

Media Radio Local Tools 104

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. This isn’t foolproof because a site with overall traffic doesn’t mean the page you write will get any traffic. I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

PR Fuel

SEPTEMBER 28, 2020

There’s an art to writing the best press release. It needs to be something interesting and different that journalists and bloggers will want to write about. Write a Concise, Catchy Headline. It’s possible a journalist might even borrow your headline if they choose to write your story. Luckily, we’re here to help.

SEO 105

SEO Writing Newspapers Engineering 105

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. How long have you been in journalism and how did you get started? Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 82

Automotive Engineering System Media 82

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

NewsWhip

NOVEMBER 3, 2022

local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world. If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK!

Reddit 158

Reddit Viral Analytics Social Media 158

Flatiron Communications

APRIL 19, 2022

The Wall Street Journal ($100). The Information ($400). This is especially true for the hundreds of struggling local news brands whose vital role in a thriving democracy cannot be overestimated. And free doesn’t necessarily equate to fact-checked news and information, i.e., you get what you pay for. The New Yorker ($100).

Journalism 36

Journalism Enterprise Local Writing 36

Flack's Revenge

AUGUST 1, 2018

Yea, some have said information wants to be free , but where has that left us? It is the reality that pollutes our discourse, ironically isolates and has wrought havoc on creative fields like photography, music and writing. But it is not really fair just to blame tech, as who doesn’t like Free?

Content Marketing 149

Content Marketing Privacy Government Web 149

PR Fuel

NOVEMBER 4, 2020

But you’ll have to spend time writing individual pitches based on those publications. That takes time, and you may spend more time on it than you did writing the press release. You can write the press release and submit it through a media distribution company. They may know people who focus on all types of journalism.

Media 105

Media SEO Newspapers Pitching 105

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. Book Reviews / Journal Research. Younger professionals have so much to share with you. Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions.

Education 52

Education Reputation Leadership Technology 52

Cision

JANUARY 22, 2016

It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Email makes it much easier to track and search the various materials and information received. Don’t call. Know the paper.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside.

SEO 120

SEO Creativity Mobile Journalism 120

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries. .”

Healthcare 137

Healthcare Journalism Local System 137

Cision

APRIL 26, 2016

And while it can be challenging to sort through all of the information at times, it has proved beneficial in highlighting PR’s impact and the ROI to upper management across the overall business. Also, write as much and as often as possible – it’s a skill you’ll need to continuously work on and you’ll only improve the more you do it.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. This means thinking about information that can be returned by a “Hey, Alexa/Google/Siri” command. Comment: Amen. It’s an opportunity for those that are ready.

Survey 102

Survey Report Media B2B 102

Journalistics

NOVEMBER 20, 2014

Nothing makes me want to write more than hearing somebody learned something from one of my posts. Since my friend reminded me of this all-too-important audience segment, I figured it only fitting to write a post just for you (the college student reading this post right now). Writing – learn to write well.

Journalism 52

Journalism Sports Writing Meeting 52

Cision

MARCH 22, 2016

How did you get your start in journalism? I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. How do you choose what stories to cover?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

AUGUST 9, 2016

” Albeit different medium, it is amazing how much a theater skill set can inform a public relations career. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. For a daily beat reporter, our stories had to have a local tie.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. billion global market for Media Intelligence/PR software and information solutions.”

Internal 147

Internal International Tools Software 147

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Q: What’s the biggest thing you need from PR pros?

Pitching 120

Pitching Policies Ethics Mobile 120

Critical Mention

AUGUST 5, 2018

Current readers rave about the newsletter, saying “it’s information you wouldn’t know you’re missing. Follow her for links to informative articles and Q&A sessions details. When she’s not writing you can find her at music festivals, hiking or snowboarding. Shonali Burke. anniejenningspr.

Twitter 77

Twitter Radio Social Media Print 77

Flack's Revenge

JANUARY 10, 2019

Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. It is still one of the most powerful advertising platforms ever invented and continues to prove its effectiveness for just about everyone from top 100 advertisers to local mom & pop businesses. Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Of course, I couldn’t write a post like this without nominating a couple people myself! Overall, what impresses me most about Sarah is her ability to absorb information quickly, learn and execute. Hill Center.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

FEBRUARY 28, 2023

“When I get a pitch from someone in India who’s done a capital raise, that’s great but we’re not gonna write about that because it’s not here,” Jacobs said. Just as important as knowing who to pitch is understanding what information to pitch and how to pitch it. Understand newsworthiness.

Report 170

Report Local Media Pitching 170

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So

Media Relations 40

Media Relations Media Journalism Print 40

Ethical Voices

AUGUST 1, 2022

” I was ordered to do so and ended up writing a memo to the agency CEO stating my objections of why I thought it was wrong. We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. It was not received well. A copy was made and put into my personnel file.

Ethics 71

Ethics Agency Journalism Corporate 71

David PR Group

AUGUST 4, 2014

Back in the day (and by this I mean before anyone ever said “back in the day”), before cable television, before the Internet, and way-before a full-season of House of Cards dropped in one day, we had four TV options: the local affiliate stations for ABC, CBS, NBC and PBS. But all is not lost.

Television 76

Television Groups Storytelling System 76