Cision

JANUARY 15, 2016

That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion. Is your brand local to one DMA?

Journalism 120

Journalism Strategy Brand Branding 120

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Its UK office announced that it’s starting to cover more local news. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

Journalism 120

Journalism Trends Local Print 120

Burrelles Fresh Ideas

APRIL 2, 2024

More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. And keeping in mind that a lot of news on social media originated with a reporter or media outlet.)

Media 103

Media Radio Print Newspapers 103

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Training 195

Training Media Training Reputation Crisis Communications 195

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Go for a bylined article in a trade publication or research journal. Building relationships If reporters know they can come to you for trusted information…they’ll come to you time and time again.

Media Relations 107

Media Relations Media SEO Newspapers 107

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information. Illustration credit: 32 pixels ].

Report 177

Report Survey Pitching Journalism 177

PRSay

NOVEMBER 10, 2023

The full-service firm represented a variety of clients ranging from Fortune 100 companies to local nonprofits, many of them clients for more than two decades. He is a credit to the profession and to this organization in every respect, and he is a worthy recipient of this honor.” Epley founded Epley Associates, Inc.,

Ethics 166

Ethics Public Affairs Travel Nonprofit 166

Masters in Communications

DECEMBER 10, 2018

Today's journalism is a far cry from what it used to be. In the past, you received the majority of your news and information from your local newspaper published every morning. Today, relying on only one source to receive all of your news and information seems unheard of. Journalism as a whole has changed in response.

Journalism 65

Journalism Newspapers Web Data 65

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This is what the trend in content marketing is about. Photo credit: Pixabay ( CC0 1.0 ) .

Journalism 65

Journalism Brand Branding Advertising 65

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. How long have you been in journalism and how did you get started? area locals, A Sound of Thunder.

Transportation 100

Transportation Meeting Newspapers Media 100

PRSay

NOVEMBER 18, 2021

According to “ The Commission on Information Disorder Final Report ,” released Nov. The report defines “information disorder” as broad societal challenges that result from misinformation (falsehoods spread unwittingly) and disinformation (lies told intentionally to mislead people and cause harm). Local media investment.

Social Media 189

Social Media Report Media Government 189

Sword and the Script

AUGUST 23, 2022

We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We Because that’s what journalism is. Not entertainment like the mis-dis-information mediasphere.”. Our regional outlets are pretty good.”. “We

Survey 145

Survey Media Report Journalism 145

The Proactive Report

JUNE 17, 2020

Key findings: Journalism matters again – there has been a sharp uptick in the use of TV and digital news due to the pandemic. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. Subscribers believe they are getting better information. 626 676 6419.

Instagram 165

Instagram Groups Social Media Journalism 165

Stephen Waddington

JANUARY 12, 2022

It covers business models, audience strategies, journalism practice, regulation, and future technologies. Three-quarters (75%) of respondents say they are confident about their company’s prospects for 2022, though fewer (60%) say the same about the future of journalism. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. This means your spokespeople should be prepared to summarize information quickly through sound bites that would work better for social media distribution.

Strategy 98

Strategy Publicity Media Video 98

Flack's Revenge

JUNE 20, 2018

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. I wanted to learn what the research revealed about our news consumption habits and tech’s impact on journalism. Some of the highlights she presented include: 86% say platforms reduce trust in journalism.

Journalism 136

Journalism Facebook Advertising Advertising 136

PRSay

JANUARY 11, 2021

She holds a Bachelor of Arts in journalism from the Ohio State University. In the past few years, I’ve seen a growth in — people refer to it in different ways — brand journalism, branded content, native content. And so how do we help people and provide the services, information and programs for our members in this new work world?

Energy 182

Energy Journalism Leadership Meeting 182

Business Wire

MARCH 31, 2017

The session allowed attendees the opportunity to engage in small group discussions with journalists and learn more about how the media works; current challenges facing the industry; how journalists like to be pitched; and other useful information about interacting with the press. Keep it straightforward and full of useful information.

Local 150

Local Media Pitching Report 150

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I have a degree in broadcast news from West Virginia University.

Ethics 90

Ethics Journalism Radio Television 90

Deirdre Breakenridge

DECEMBER 18, 2018

Using information from the book, such as the importance of speaking less and listening more and to move your relationships from online to in-person, I elaborated on each section. Shayla Costa is a senior at the University of Massachusetts Amherst studying Journalism and Portuguese.

Infographics 177

Infographics Internal International Journalism 177

Cision

DECEMBER 19, 2015

With brand journalism, you can increase customer loyalty and satisfaction. Brand journalism can help increase the loyalty of current customers and pique the interest of prospective ones. Asking employees to participate in brand journalism can help humanize a brand to the public and prove to employees that they’re valued.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Stephen Waddington

JUNE 25, 2020

Local news is most valued but is on life support. WhatsApp saw the biggest growth in general with increases of around ten percentage points in some countries, while more than half of those surveyed (51%) used messaging to connect and share information. Photo by Tero Vesalainen/iStock / Getty Images. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

Stern + Associates

OCTOBER 5, 2023

Fluent in Mandarin, Rithmire holds seats on the editorial boards at China Quarterly and the China Journal. She brings practical solutions that empower leaders with confidence as they pilot regulatory transformations, helping them make informed strategic decisions that improve their agility in the global trade arena.

Strategy 100

Strategy Government Policies Groups 100

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data.

Meeting 60

Meeting Automotive Transportation Media 60

Bianchi Biz Blog

APRIL 25, 2024

MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN. Reviews from auto suppliers about the MOVE events: “The speakers and sessions were very interesting and informative.

Mobile 89

Mobile Transportation Automotive Policies 89

Bianchi Biz Blog

JUNE 21, 2021

At the end of a Friday in June 2019 the staff was informed that the paper would be closing after 150 years in business. How long have you been in journalism and how did you get started? This month, June, marks seven years working full-time for local newspapers. years covering local communities and later business.

Meeting 95

Meeting Report Automotive Real Estate 95

NewsWhip

JANUARY 16, 2020

More than that, 2019 was a lesson in the power of local news to bring issues to a national audience. In the top five for all of 2019, we have two amber alerts, both from local publisher Fox 32 Chicago. People were trying desperately to get information about what was happening and whether or not they should be worried about vaping.

Web 103

Web Local Journalism Storytelling 103

Bianchi Biz Blog

MARCH 22, 2021

Digging through and trying to decipher hundreds of pages of financial information — and then distill that data into a story people will read — has been both daunting and amazingly fun. How long have you been in journalism and how did you get started? I began in journalism in around 2010, mostly by accident.

Technology 76

Technology Report Meeting Financial 76

Critical Mention

AUGUST 6, 2020

Having access to a robust database gives communicators the opportunity to easily contact influential media sources without having to scavenge the internet for contact information. Don’t settle for a media contact database that provides outdated contact information on their platform. Local & International Contacts.

Media 104

Media Radio Local Tools 104

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I definitely think that it is. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

AUGUST 12, 2016

The New York Times and The Wall Street Journal have much coverage anchored in New York, but you won’t find many local or regional stories in USA Today; its stories must appeal to readers in New York, Los Angeles, Washington and Kalamazoo, Michigan, for example, so a local or regional development must be impacting the whole nation to be newsworthy.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Business Wire

MAY 18, 2017

Across Canada, newspapers ranging from local dailies to national media are dealing with organizational restructuring, as they layoff long-tenured journalists and make changes to employee contracts and benefits. But Hinds sees this as another way for newspapers to stake their claim as the bringers of true and accurate information. “In

Newspapers 177

Newspapers Industry Print Journalism 177

Cision

JULY 19, 2016

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. I quickly transitioned into PR and ended up working in public information for the Florida Department of Agriculture for five years. How did you get your start in PR?

Real Estate 120

Real Estate Agriculture Local Technology 120

Rock the Status Quo

AUGUST 19, 2015

These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. Is that what today’s journalism stands for? What would happen if success of a story for a local news station were measured on local impact?

Local 100

Local Journalism Infographics Social Media 100

PRSay

OCTOBER 28, 2020

What we’re trying to do, from the standpoint of good old-fashioned journalism, is to report on what’s true, what’s not true, and to be a check on speech [and] manipulation. We believe in attacking at a local level, one story, one individual audience member at a time. It may seem like an uphill climb, but we’re optimistic. [In

Internal 144

Internal International Conference Fashion 144