Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

PRSay

DECEMBER 23, 2022

A new artificial intelligence chatbot that can write seemingly authoritative answers to people’s questions — and even compose essays and poems — is causing excitement and raising alarms. The chatbot and similar tools might be used in ways that undermine trust in information and discourage public discourse, NiemanLab predicts.

Government 148

Government Technology Journalism Writing 148

PRSay

AUGUST 17, 2020

We will reveal the following information from the survey: How 2020 has changed newsrooms across America. Would you like to speak to them because this is in the health area and you write about health?’ I’m presenting our full findings during a PRSA Case in Point on Aug. And it’s just so general and so broad.

Media Relations 157

Media Relations Journalism Media Survey 157

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Maxim Behar

MAY 13, 2024

I believe that nowadays, and I'm sure it will be the same in the future, we shouldn't divide journalists into those who write for mainstream media and get paid as journalists, and those who sit behind their keyboards and inform society about what’s interesting. However, a social media platform can also publish accurate information.

Social Media 64

Social Media Newspapers Television Radio 64

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? The new site, SugarString (interesting name, right?), is full of original content produced solely by Verizon.

Journalism 140

Journalism Company Brand Branding 140

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I realize agents might be worried about breaking clients’ confidentiality, but they can share information without naming names.

Real Estate 223

Real Estate Local Pitching Media 223

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Masters in Communications

DECEMBER 10, 2018

Today's journalism is a far cry from what it used to be. In the past, you received the majority of your news and information from your local newspaper published every morning. Today, relying on only one source to receive all of your news and information seems unheard of. Journalism as a whole has changed in response.

Journalism 65

Journalism Newspapers Web Data 65

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. Some jobs involve more writing, others involve more research. Looking back through my assignments, I found press releases and some campaigns.

Conference 368

Conference Pitching Agency Writing 368

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Go for a bylined article in a trade publication or research journal. An endorsement by a media outlet you trust adds credibility to policy issues also.

Media Relations 107

Media Relations Media SEO Newspapers 107

Bianchi Biz Blog

MAY 6, 2024

As editor, I write articles and manage multimedia content for the brand. I regularly write articles on market reports, industry regulations, information management technology, and operations. I regularly write articles on market reports, industry regulations, information management technology, and operations.

Meeting 89

Meeting Media Pitching Newspapers 89

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me.

B2B 106

B2B Survey Pitching Software 106

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Blending editorial and advertising.

Journalism 65

Journalism Brand Branding Advertising 65

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . There’s a good reason for the cross-pollination between journalism and PR, because we produce a great deal of content, from press releases and bylines to pithy email pitches. . They’re geeks at heart.

B2B 278

B2B Leadership Survey Data 278

PRSay

AUGUST 11, 2021

Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. Newsletter writing has its own form that media pitches should fit.

Media Relations 195

Media Relations Trends Media Newspapers 195

Burrelles Fresh Ideas

JANUARY 30, 2024

For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. When I am writing or editing others’ work, I personally use Grammarly Premium. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 97

Ethics Crisis Transportation Airlines 97

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. Messengers. Architects.

Social Media 247

Social Media How To Media Journalism 247

Agility PR Solutions

NOVEMBER 2, 2021

A great journalist writes stories, and collects and assembles information from dangerous and extreme locations all over the world. Journalism can be seen as a career for the money seeker or the impatient, but despite this, there are some outstanding […].

Journalism 78

Journalism Writing Industry Publicity 78

PRSay

FEBRUARY 21, 2023

They had an excellent program at the Defense Information School at Fort Meade, Maryland,” he said. The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” After the Marines, Melton attended the Military Visual Journalism Program at Syracuse University, where he honed his photography skills.

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

Sword and the Script

JANUARY 2, 2024

41] Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online.” If you enjoyed this post, you might also like: Will humans have to re-write AI’s draft of history? Here are some useful links: about | services.

Blogging 121

Blogging Software B2B Survey 121

Stuart Bruce

JANUARY 31, 2015

The Telegraph has an incredibly ill-informed article on ‘NHS ‘spin bill’ soars as crisis grows’ Oh the irony of a journalist falling for a politician’s spin about spin. The article is also a great example of sloppy journalism.

Journalism 60

Journalism Training Government Employee 60

PRSay

MAY 12, 2023

Using stories ignites both the left and right brain of the reader, providing key information in a way that’s often more compelling. When writing about the annual United Way kickoff, talk to someone who donates each year or who volunteers at an organization United Way supports. So, talk to people. Build a story arc. Show don’t tell.

Employee 149

Employee Communications Storytelling Corporate 149

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Fact-checking becomes even more important when you’re writing about sensitive topics.

Content Marketing 144

Content Marketing Marketing Viral Study 144

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Surely a machine can’t write as well as a human? Associated Press and other outlets. I know what you’re thinking.

Journalism 90

Journalism Software Sports Analysis 90

Bianchi Biz Blog

JUNE 19, 2023

Then, “Right to Repair” focused on passenger auto technicians’’ ability to gather repair information from an original equipment manufacturer. I was taught that a great story happens when the author is the student gathering information, then becomes a teacher who explains the subject to the audience. I handed it in and received an A.

Transportation 94

Transportation Meeting Media Newspapers 94

NewsWhip

JULY 6, 2023

Governments globally, particularly in conflict zones, confront the persistent threat of social media manipulation, as evidenced by ongoing information warfare in regions like Ukraine. This highlights the ongoing importance of quality journalism in an era where AI-generated content can overwhelm and confuse audiences.

Social Media 78

Social Media Brand Branding Media 78

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? In his story Journalism, Independent and Not , he wrote about his disappointment in finding info that at first seemed newsworthy – but was actually underwritten by a vendor, according to some very fine print.

Advertising 235

Advertising Advertising Brand Branding 235

Cision

APRIL 21, 2017

A few months ago, Race made the jump from journalism to a career in PR. More than a month into the new job, I’m glad to find that some of my business journalism experience is readily transferable: the ways of thinking about a company’s story, and the writing and editing, for instance.

Journalism 227

Journalism Transportation Twitter Energy 227

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? ” The blog is a reliable source of macro PR information and industry trends. Better Writing Blogs. Read on to start creating your own PR blogroll. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. How long have you been in journalism and how did you get started? Maybe something that would surprise people?)

Transportation 101

Transportation Meeting Newspapers Media 101

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Every aspect of our business revolves around writing. Tell stories.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Well, when you come from a journalism background, that’s kind of how you refer to it. That’s really true in environmental journalism in particular.

Ethics 90

Ethics Journalism Radio Television 90

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? 4) Accuracy: Is the information we’re sharing correct? Inaccurate information can be unintentional.

Ethics 96

Ethics Privacy Radio Sports 96

Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. Any pet peeves with PR people?

Automotive 86

Automotive Report Meeting Radio 86