Cision

MAY 5, 2017

Exactly like any of the content a corporation produces from any communications group (PR, marketing, scientific), IR needs to evaluate and use earned channels. Initially, it was predominantly retail investor-based. Tasks that seek-and-find investors. The IR website is an essential but passive tool. The mosaic. Read Question 1.

Infographics 120

Infographics Comparison Financial Study 120

Newsfile

NOVEMBER 14, 2023

pic.twitter.com/7BX9N3ZWyK — Amazon (@amazon) November 21, 2020 Deloitte: Projected Rise in Holiday Retail Sales Deloitte’s press release offers a detailed forecast of holiday retail sales, emphasizing their market analysis expertise and providing insights into upcoming consumer spending trends. Get gifting!

Examples 116

Examples Energy Retail Product Launch 116

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful. Integrate Email Marketing.

Strategy 120

Strategy Infographics Content Marketing Study 120

5W PR

NOVEMBER 11, 2019

With the increasing popularity and adoption of digital marketing, data has become the heart and soul of the marketing profession. Retail & Ecommerce and Leisure, Sports & Recreation tied for last at 1.9. Marketers would be wise to continue keeping their messages germane and in tune with known customer interests.

Data 68

Data Telecommunications Infographics Retail 68

Newsfile

SEPTEMBER 28, 2023

In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. target *comments to stay on target halloween tok* @beautybygracex ♬ Suspicious and cute Halloween march(1314862) – Taro Primark is a leading international clothing retailer based out of Dublin, Ireland.

How To 93

How To Tourism Fashion Travel 93

Newsfile

SEPTEMBER 27, 2023

In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. target *comments to stay on target halloween tok* @beautybygracex ♬ Suspicious and cute Halloween march(1314862) – Taro Primark is a leading international clothing retailer based out of Dublin, Ireland.

How To 95

How To Tourism Fashion Travel 95

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Infographic via 99firms.com. Guest post by Alex Slichnyi. Bottom Line.

Instagram 63

Instagram Marketing Viral Airlines 63

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A client in a commodity category or one with no discernable news – like bath soap or flashdrives – may put its eggs in a sponsorship basket, with earned media outreach limited to retail and trade channels. Survey results can easily become infographics or the centerpiece of a customer newsletter.

Infographics 149

Infographics Retail Resources Employee 149

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. The state of content marketing is – the gap between those that are good and those that haven’t started is widening. Retailers lead, the regulated follow.

Social Media 118

Social Media Study Blogging Company 118

Cision

JANUARY 16, 2017

Kaiser Permanente is an interesting case study to include in a piece about content creation and marketing. Every November or early December, you may read granular details about how retailers perform on Black Friday and Cyber Monday. Kaiser Permanente. Conclusion. Creating consistent, interest-generating content is challenging.

Data 120

Data How To Retail Ethics 120

The Proactive Report

DECEMBER 24, 2014

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. Infographic courtesy of Kargo.com. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web'

Mobile 201

Mobile Strategy Web Consumer 201

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR 20/20

NOVEMBER 24, 2015

Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. While retail stores often think that the digital space isn’t as important for them, they’re dead wrong. The following is a guest post by Sabrina Fenster.

Pinterest 40

Pinterest Marketing Infographics Fashion 40

5W PR

MAY 27, 2022

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality.

Company 88

Company Strategy Publicity Real Estate 88

MaccaPR

MAY 20, 2015

With the permission of Just Dish, I’d like to expand upon those four mega retailer trends. What follows are thought starters for food and consumer packaged goods marketers in particular, yet apply to all marketers. Marketers: my son is not alone. Marketers can benefit by helping consumers create these dining events.

Trends 48

Trends Marketing Retail Consumer 48

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Chances are you’ll be asked for any existing market research that’s you’ve done. Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JULY 18, 2017

For retail app client Retale, we look at the different ways shoppers connect with stores to find trends. Don’t confuse PR and market research. Sometimes a client will want to craft a survey to do double duty as a piece of customer research, or to involve the market research team in the survey design. Also important?

Survey 136

Survey How To Construction Data 136

Landis PR

AUGUST 23, 2021

I also think it’s wacky when I get asked to publish an infographic. It really honed in on how the COVID-19 pandemic impacted grocery retail. I’ve been in the B2B space for 14 years now but in the supply chain and logistics market specifically for nine years. What elements or characteristics do you look for in a story? .

Meeting 69

Meeting Media B2B Transportation 69

PR Fuel

MARCH 19, 2021

You’ve probably experimented with many marketing mediums already. According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. This also adds a human touch to the writing.

Small Business 86

Small Business Writing Engineering Infographics 86

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Here’s a look inside some of the most memorable ideas that I walked away with.

Marketing 48

Marketing Social Media Video Mobile 48

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Communications Conversations

OCTOBER 16, 2017

Not surprisingly, our agency’s launch of the 4,590-pound, Guinness World Record-breaking “World’s Largest Rubberband Ball” in downtown Chicago for OfficeMax stores – which generated 422 TV segments in 127 markets –was a wild ride and a landmark experiential campaign for our agency. So was a publicity stunt for Kemps, when we carved then-Gov.

Agency 113

Agency SEO Social Media Pinterest 113

MaccaPR

NOVEMBER 20, 2018

As more marketers adopt the fill-out-this-form techniques of inbound marketing, the habit has crossed over into how corporate communicators interact with media. Five years ago, most newsrooms catered to one audience –journalists – and chiefly served as repositories for news releases.

Mobile 91

Mobile Corporate Survey Web 91

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.

Video 40

Video YouTube Web Case Study 40

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. A 20+ year veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies. ” Jason Mollica is the president of JRMComm , a public relations and social media marketing consultancy.

Creativity 100

Creativity Pitching Writing Conference 100

PR Fuel

OCTOBER 16, 2018

Retail outfits should always include directions, for both drivers and customers using mass transit, to locations. Many of my company’s clients are hedge funds, which means they are prohibited from marketing. Are you ignoring your email marketing campaigns? We’re working on putting it into action now. Quick Tips .

Web 40

Web Pitching Local Report 40

Contently - Strategy

APRIL 14, 2021

a search marketing agency. We’ve all heard the stories where someone is searching for medical advice, and then starts seeing marketing about that condition.” Whether change becomes permanent depends on consumer and market acceptance.” ” What will change for individual users.

Privacy 124

Privacy Google Advertising Advertising 124

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At I push back.

Strategy 112

Strategy How To Content Marketing Analysis 112