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Ethical Standards in the Public Relations Industry

Burrelles Fresh Ideas

Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically.

Ethics 111
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What ChatGPT Brings To Public Relations

ImPRessions - Crenshaw Communications

The PR world, among other industries, is still absorbing its impact. We’ve held training session s for the entire team on how to write better prompts for better outcomes. The post What ChatGPT Brings To Public Relations appeared first on Crenshaw Communications. The buzz has been relentless – both for good and bad.

Publicity 410
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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. The exposure that results from a keynote or panel opportunity is especially important for leaders at companies that are not household names outside of their industries.

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Top Ways To Lose An Industry Award in 2024

ImPRessions - Crenshaw Communications

Industry awards are an important part of a PR strategy, especially for B2B brands. An award is a stamp of approval from a trusted, authoritative source, and typically from a panel of judges who are respected industry figures. And industry awards programs often value newness. Industry awards aren’t among those instances.

Industry 170
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PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. Industry awards take real time and effort. Why should I enter for awards?

B2B 295
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What you need to know to write a client case study that counts

Agility PR Solutions

In public relations and marketing, client case studies are a powerful tool. They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp.

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How to Write a Press Release for Your Small Business

Remote PR Jobs

Originally seen on LinkedIn The press release has been a mainstay of public relations since its inception decades ago. I’ll focus on part one of that process: how to write a press release. Now that you know when to write a press release, let’s take a look at how you actually do it.