Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

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Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Share preferred tagging and links. Sustainability efforts.

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How To Guidelines Creativity Examples 99

Newsfile

JUNE 28, 2023

Some of the main benefits include: Press Release Evaluation : Track your media mentions and coverage before, during, and after sending your press release to measure the impact and success. This will help you understand the reach and overall effectiveness of your PR and communication efforts.

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Media Analytics Radio Google 52

Cision

OCTOBER 5, 2016

Now Facebook has some stipulations about how branded content works. Publishers now have to tag the sponsor or brand in any branded content post, which notifies the sponsor and gives them access to analytics, and lets everyone else know it’s sponsored content.

Trends 319

Trends Content Marketing Brand Branding 319

Konnect Agency

FEBRUARY 10, 2020

Source: Marx Communications. The price tag is always the elephant in the room, so let’s get this out of the way quickly. Paid media comes with a high price tag. At the end of the day, the partnership needs to be measured and assessed for success. So stay flexible and communicate your “why” early and often.

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How To Media YouTube Social Media 72

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). And it’s not just public relations. Wait, what is earned media?

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ImPRessions - Crenshaw Communications

JULY 22, 2019

How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

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Mobile SEO Web Journalism 244

Sword and the Script

AUGUST 4, 2020

Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” Talkwalker characterized the product as “social measurement and audience insights software.” Bernays viewed PR as a way of understanding the attitudes and behaviors of crowds and how to change them.

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Solo PR Pro

SEPTEMBER 29, 2020

A key component of your PR program is how you will measure success. Use this information to determine how you will measure and track progress against goals. you are gaining earned media for your clients, make sure that you educate them how to get more value out of your placements. Open communication.

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Analytics Measurement Google Education 63

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Written-Only Communication: Sometimes our verbal or written descriptions of visual ideas can be contradictory or at least unhelpful.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Remote PR Jobs

OCTOBER 11, 2022

Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 When you use a hashtag on Twitter, your content becomes linked to all of the other tweets that include the same tag, which allows your followers to easily keep up with any company activity.

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Social Media Media Product Launch LinkedIn 130

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. How often do you use Google Maps (or equivalent traffic and mapping apps) on your daily commute? I know how to get to my home.

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Sword and the Script

FEBRUARY 2, 2022

Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. The terms of the deal were not disclosed.

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Shift Communications

JUNE 8, 2015

Two weeks out from the event, begin sharing and tagging your target influencers with comments such as, . Measurement. Measuring the results of a data-driven speaking program is straightforward: compare how many people shared your talk, your content, your slides after your last event versus an event using the above program.

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Data Publicity Data-Driven PR How To 60

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? How do you measure PR results? These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. This year – with input from savvy communicators like you – the results will be even better. What is PR?

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Survey Public Affairs Corporate Trends 86

Sword and the Script

MAY 4, 2021

The price tag was $17.8 Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

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Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Evaluation isn’t just something you tag on the end so you can show how successful you’ve been so you can justify your budget or salary.

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Critical Mention

SEPTEMBER 13, 2019

With that said, we recommend you analyze how you best communicate with current customers and translate that tone into your digital copy. Asking questions like this provides a better understanding of how you should digitally communicate with clients. Here are just a few: Different KPIs your Organization can Measure: 1.

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Marketing SEO Radio Video 92

Shift Communications

DECEMBER 28, 2016

Want to see how to do this for your blog? Here’s how. Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. So how does this impact marketers? Let’s take a look: PR and the Marketing Technology Skills Gap. Lisa Zanchi.

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Technology Facebook Measurement Policies 83

Cision

OCTOBER 3, 2016

How about the media, bloggers or influencers? If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. When you see spikes, an alarm should go off in your head that tags that as an opportunity. Was it positive or negative?

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Software Comparison Media System 0

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. An ability to listen.

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Publicity How To Course Facebook 90

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! To be a successful marketer, you must be able to measure your strategies. Marketing’s funnel is changing.

Trends 108

Trends Marketing Mobile YouTube 108

Prohibition

APRIL 2, 2017

At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. In fact, as many of you already appreciate, that never truly represented what communications was all about.

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Social Media Agency Consumer Fashion 48

Solo PR Pro

OCTOBER 8, 2019

We have to be experts in all aspects of communication in order to do this effectively.”. Measurement. Based on your goals, establish key metrics that will be tracked to measure your success. You don’t have to become a videographer, but it is critical to learn how to incorporate it into your public relations strategies.

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Video Marketing Banking Strategy 55

Solo PR Pro

DECEMBER 1, 2020

These plans are the backbone of the success of your communications plans, so every PR solopreneur needs to know two things: how to create a rock-solid PR plan and what to do before and after writing it. Customize the template as you go for each client and see how easy it is to write effective plans they’ll love.

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Beyond PR

OCTOBER 18, 2016

Five minutes later, you are half-way down the page on a lengthy survey form, trying to figure out how to use the required app or reading their company history page for the answer to a trivia question you don’t honestly care about. What do you do? Nine times out of ten, you move on frustrated that you wasted your time in the first place.

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Twitter How To Social Media Guidelines 40

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. What it IS is effective communication.

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Blogging How To Print Facebook 68

Sword and the Script

JULY 6, 2021

In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests. clients as “part of its overall measurement stack which combines data and insights from multiple sources, both externally and internally from across Publicis Groupe.”.

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Pitching Report Software Survey 89

Shift Communications

JULY 18, 2016

Advertising Measurement. In this final part in our series, how do we measure our advertising? Let’s look at how to measure more thoughtfully. Measurement Pre-Requisites. Before we measure anything, we must know that we have accurate data. We should also measure: – Landing page bounce rate.

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Advertising Advertising Measurement Publicity 60

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here.

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Solo PR Pro

DECEMBER 22, 2020

Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be In 2020, PRSA held the ICON conference virtually for the first time and explored social injustice, strategic communications, misinformation, the pandemic and more — stay tuned for details about what 2021 has to offer!

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Conference Content Marketing Community Education 58

Critical Mention

MARCH 27, 2019

Businesses that appeal to wider audiences but also cater to specific niches need to learn how to use email effectively if they want to stay top of mind. Split testing subject lines remain the most effective way to gauge how well you communicate with the target niche. Social Media. Observe and interact with your audience.

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Strategy Marketing SEO Social Media 61

Prohibition

MARCH 14, 2017

But is a degree really an absolute must when it comes to being an effective communicator? But these are just two very small traits required to be an effective communicator. In fact I have a couple of examples of truly inspiring communicators that didn’t go to university. In my experience this answer tends to be no.

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Communications Industry Fashion Creativity 48

Solo PR Pro

DECEMBER 12, 2017

However, this can be easier said than done for busy communications professionals. We can get so busy with client work that we neglect our own communication strategies. Let us know in the comments or tag us on social media using #solopr! Send individual emails to past clients. Is there anything that you would add to the list?

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Energy Measurement Social Media Leadership 64

Cision

SEPTEMBER 15, 2016

They can share their views on your platform, share it to their social media accounts, tag you in their answer or blog about it. This made it easy to share information about the trilogy and gave fans a means to communicate on social media. Asking random questions won’t do the trick. Let us know at Facebook.com/Oreo.”

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Social Media Marketing Media Study 120

Shift Communications

DECEMBER 15, 2015

See my previous post about how to create a fabulous YouTube channel if you’re looking for tips!) But Vine is great for: • Quick how-tos, including recipes if you’re a food-related brand. User contests – to really ramp up engagement, you can announce a contest, to which users can submit by tagging their videos with your brand’s hashtag.

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Brand Branding Film YouTube 60

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We both like smart measurement. shouldn’t they always have been?

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