Deirdre Breakenridge

AUGUST 12, 2019

They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background. I’m going to show you how to take AGENDA to a whole new level … comparing your own AGENDA to the AGENDA of the media professional, blogger, podcaster, show host, who interviews you.

Interviews 157

Interviews Infographics Media Media Training 157

Contently - Strategy

MAY 9, 2024

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration.

Writing 110

Writing Case Study Study Brand 110

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” 4) Better integration of owned, earned and paid media. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. ” Scott Kaminski | Häfele America Co. 10) A pullback on PPC.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

NOVEMBER 27, 2018

Interview your existing customers to find out more about their demographics, habits, and preferences. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion. For those of us in media and marketing, Twitter is a popular hangout.

Strategy 112

Strategy How To Content Marketing Analysis 112

The Proactive Report

JULY 31, 2017

So how do you reach them as they progress along this journey? They’re looking for information about how to solve a problem or find out more about the brand or product. You also need content that’s visible in social media. expert interviews. how your product solves the problem. What kind of content?

Engineering 188

Engineering Interviews Infographics Social Media 188

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish.

Communications 383

Communications Tools Google Resources 383

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Download the report! Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

DECEMBER 28, 2017

There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. May: Automate Shares of Older Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Beyond PR

JUNE 19, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. Social Media.

Communications 69

Communications How To Telecommunications Employee 69

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. How did you get your start in PR?

Pitching 228

Pitching Agency Social Media Creativity 228

The Proactive Report

FEBRUARY 20, 2017

How to create a Twitter list. GO beyond social media and start a personal relationship with your important contacts. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. You might have to do some media training with your experts!).

Digital PR 113

Digital PR System Banking Infographics 113

MaccaPR

JUNE 23, 2015

Public relations professionals may be expert at media relations, key messaging and corporate communic ations, but few of us are great graphic artists. Yet with Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery has become an essential skill for marketers and PR pros.

Social Media 48

Social Media Media Infographics Instagram 48

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. With so much content saturating the marketplace today, how can brands stand out?

Financial 168

Financial Infographics Pitching Consumer 168

Cision

SEPTEMBER 7, 2017

However, figuring out exactly how to do that can be a challenge. so how do you get your audience charged up about it, too? The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Your company is excited about its new product, research paper, promotion, etc.,

Infographics 283

Infographics Consumer Video Examples 283

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. You could also create a roundup post if you get enough media mentions.

Strategy 75

Strategy Media How To Infographics 75

PR in High Definition

AUGUST 25, 2017

One easy way to encourage sharing among your workforce is to create a newsletter with shareable content that can be pushed out to their personal social media accounts, with pre-written tweets and updates. Another good tactic is to provide employees with social media influence with some training.

How To 54

How To Media Infographics LinkedIn 54

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). Generally more likely to consider themselves more effective with every tactic and social media channel.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. Photo courtesy of Pixabay 1.

Strategy 59

Strategy Company Communications Construction 59

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. It might mean providing quick tips in a video or on an infographic. You post uplifting or funny or thoughtful memes on social media for them to like and share.

Publicity 67

Publicity Small Business Advertising Advertising 67

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? 12 Questions You Should Ask Google Analytics Every Month 2. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Cision

NOVEMBER 25, 2015

Here are some ideas for post styles: How-to. Interviews. Learn how to create content marketing that drives results! Infographics. Infographics , which visually interpret data, appeal to visual learners. You can post a video to your YouTube channel, social media accounts, blog and email, so it can really spread far.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work. Check out our social media presence.

How To 48

How To Agency Writing Interviews 48

Sword and the Script

DECEMBER 13, 2016

Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Share your post liberally on social media. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

PR for Anyone

OCTOBER 20, 2021

In this post I want to share how to create great content fast. Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Interview a customer. Do a “how-to”. The post How to Create Great Content Fast appeared first on Christina Daves. Set up a calendar for every day of the month.

How To 130

How To Video Interviews YouTube 130

MaccaPR

NOVEMBER 20, 2018

The good news is: at its best, your newsroom can serve as a content hub for your video, social media content, e-books, blog posts, recent media coverage, images of your CEO and logos – the kind of content that helps boost your company’s ranking in search and makes it more likely that media coverage will be accurate.

Mobile 91

Mobile Corporate Survey Web 91

5W PR

JUNE 25, 2018

Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly. Use a Range of Media. Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. Optimize PR Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Contently - Strategy

OCTOBER 25, 2023

Maintaining Consistency Across Platforms Challenge: With a multitude of channels available, from blogs to social media and email newsletters, ensuring a consistent brand voice and messaging across them all can be daunting. This is the opportunity stage, and the content here must confidently portray why your offering is unparalleled.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Writing proficiency will be the difference between you getting a second interview and a rejection letter. Third, Social Media Experience. I put social media experience third for a reason.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR for Anyone

OCTOBER 27, 2021

How to Create Content Fast? Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Post an infographic (check out www.Fiverr.com to have on easily made). Interview a customer. Do a “how-to”. Post a #TBT.

Real Estate 227

Real Estate How To Infographics Video 227

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. PR manager shows organizations how to leverage web networks for business development purposes. Some companies allocate budgets for promotion on social media.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

JANUARY 14, 2017

Don’t miss these posts: How PR can Put the Search Back in SEO [UML]. Paid Social: Cliff Notes to 3 Social Media Studies. Meanwhile, how-to, tips, simple or why are among the words that turn off readers, according to the Hubspot/Outbrain research.”. Trust Economy: Summaries to 4 Content Marketing Studies.

B2B 60

B2B Pitching Survey Study 60

Reputation Us

JANUARY 19, 2017

Infographic. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. National Geographic even has a book to share their use of infographics over the past several decades. It could range from a series of interviews to a more data-driven presentation.

Report 60

Report Infographics Video Financial 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. If you're new to content marketing, read " How To Get Started with Content Marketing " now.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

DECEMBER 19, 2016

There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. Prepare for key media deadlines.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40