Cision

JULY 11, 2017

And once you’ve collected coverage, will you be able to refine your targeted news distributions? Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? What about emerging competitors?

How To 265

How To Media Software Agriculture 265

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Why is this important and how does it impact the bottom line? All of these can be used to research industry trends and current news: Google News. Google News. Wikipedia Top 25 Report.

Trends 142

Trends Industry Wikipedia How To 142

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Product Launch. Following are six examples of company announcements that can be paired with an event.

Company 222

Company Trade Shows How To Product Launch 222

Shift Communications

AUGUST 29, 2023

To help AI startups inform their PR efforts, we decided to uncover how the meteoric rise in AI news coverage translated to people’s views and understanding of AI. AI became a PR push for many companies (with an AI tech product and not). So, we conducted a consumer survey. Here is what our survey of 1,000 employed U.S.

Survey 60

Survey How To Storytelling Corporate 60

Contently - Strategy

JULY 12, 2021

Because of that response, MD Financial’s audience doubled, and conversions to product pages increased 3x. More finserv companies were publishing timely content tied to a news cycle. Overall, news content accounted for 12 percent of all the stories in our dataset, which is about the double what we saw in our last finserv report.

Financial 109

Financial Banking How To Marketing 109

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. How does this relate to PESTLE analysis? Having this data at your fingertips covers all six PESTLE categories. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Previous Crenshaw client Sundial Brands, makers of inclusive personal care and beauty products, is another example. Sundial (marketers of the Shea Moisture and Nubian Heritage lines) identified an underserved market and developed products for it. Equally important, the brand spoke out about CPGs overlooking women of color.

Brand 136

Brand Branding How To Storytelling 136

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that's already branded and positioned. On the other hand, things can become tricky with startups if executives are unfamiliar with how a good communications program works.

Travel 100

Travel Education Storytelling Company 100

Rock the Status Quo

AUGUST 11, 2014

Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest. But what about your online newsroom? If you don’t have these items in yours, it might be time to beef it up.

How To 242

How To Survey Resources Social Media 242

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. But not to fear!

Content Marketing 128

Content Marketing How To Marketing B2B 128

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? We ask a thousand questions when onboarding a new client, and the answers inform our plan. Big company announcements should be carefully timed for maximum impact, keeping in mind other associated PR activities and seasonal news on the calendar. Write a rock-solid PR plan. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

Presspage

FEBRUARY 28, 2019

However, in today’s world the newsroom has expanded into a global hub of information and through channels such as social media, sharing news and stories is faster and reaches more people than ever before. With this increased consumption rate and larger potential audience reach abounds new questions, challenges, and opportunities.

How To 90

How To Local Analytics Social Media 90

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

Seriously, that was a publicity stunt, but this week, no less than three companies officially unveiled new names. Despite heavy news competition, they all grabbed public attention. Media and social coverage even referred to a (barely existing) backlash, which only made the news more shareable. Just ask IHOB !)

How To 101

How To Viral Advertising Advertising 101

ImPRessions - Crenshaw Communications

MARCH 3, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. Have a plan in place. Act quickly .

B2B 256

B2B Pitching Conference Privacy 256

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Ten examples of modern earned media include: Media coverage of products, services, brands, or events. Product roundups by other content creators.

Media 97

Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. If they really knew how to enforce the rules, they’d be doing it.) CES is a great venue for showcasing new and innovative products. CES 2020 is officially a wrap. What dominated the conversation?

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. But if a full partnership isn’t possible, the engagement can still be a productive one. What is the product launch timeframe? Stick to your timeline.

How To 120

How To Case Study Product Launch Agency 120

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Be consistent.

B2B 232

B2B Agency Energy Media Relations 232

5W PR

AUGUST 9, 2022

While traditional software companies have to figure out how to sell products to individual customers, SaaS companies must convince companies of varying sizes that they should be using their software. Publish these articles through online magazines, news websites, and the brand website. Strategies That Work.

Company 78

Company Strategy Software Writing 78

Cision

DECEMBER 14, 2016

In this category of Messenger Chatbot, I include some customizable chatbot solutions that don’t require any coding on your end. The bad news is that despite not having to code, the community posts demonstrate that developing an effective bot requires pretty sophisticated planning. The third-party chatbot. The cost for api.ai

Facebook 120

Facebook How To Customer Service Wikipedia 120

Sword and the Script

FEBRUARY 16, 2021

It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. No institution was ranked in the “distrust” category. It’s not about you, your company or products. Put your audience first.

Government 138

Government Survey Ethics Media 138

Buzzstream

JANUARY 22, 2024

150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

Analysis 91

Analysis SEO Guidelines Google 91

ImPRessions - Crenshaw Communications

JUNE 22, 2020

Only by analyzing the data do we learn where prospects engage on social media, where website visitors learn about a business, what type of content works best, and what, if anything, they’re saying online about a given brand or category. While data alone will not provide all the answers, asking the right questions to collect the data will.

B2B 276

B2B Social Media Brand Branding 276

Cision

NOVEMBER 11, 2016

Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? How have you gotten where you are today with Crenshaw Communications? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The company says it’s “refocusing our product efforts” on a premium journalist inquiry service that is akin to ProfNet or a premium version of HARO. And they’ve been consistent about pumping out new features.

Pitching 89

Pitching Report Software Survey 89

Beyond PR

JANUARY 16, 2018

Because it’s all integrated into the Comms Cloud™, PR pros can monitor social alongside their monitoring of traditional print, broadcast and online news coverage. . The team runs a press release, contacts online news media outlets and launches a social campaign directly from the platform.

Data 70

Data Retail How To Sports 70

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. It can link news mentions to marketing metrics such as conversions, even if an article doesn’t have a link to your website.

Software 154

Software Tools Print Technology 154

Katie Paine's Measurement Blog

MARCH 9, 2023

If you are told to just show the “good news” you have crossed to the dark side. If you are launching into a mature market but the competition was the first to market and had to educate the market as well as promote its products, it’s not a fair comparison. Chances are about 50% of raw data will fall into one of those two categories.

Measurement 52

Measurement How To System Comparison 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. ” Hiring is through the roof with dozens of new positions filled. News like that doesn’t stay quiet for long. News like that doesn’t stay quiet for long. Your innovative new product is close to launch…but competitors are close behind.

Company 136

Company Interviews Reputation Privacy 136

Cision

AUGUST 20, 2015

Consider who the best person is to direct questions or interview requests to about your news. Find out how to get your products into this year’s holiday gift guides! A press release distribution service sends your news through niche channels it has relationships with. What Geographic Markets Do I Want to Target?

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, and fresh challenges like changes in federal regulation laws and the tax code. Each assistant has also made news by announcing new features.

Brand 136

Brand Branding Retail Comparison 136

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Master all five, and your product will likely land in the spotlight. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests.

Pitching 94

Pitching Consumer Trends Viral 94

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Product Launch . Following are six examples of company announcements that can be paired with an event.

Company 68

Company Trade Shows How To Product Launch 68

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. DA is essentially an educated guess for how well a site will rank in search. AHREFs (see my product review ) offers a “ domain rating ” while Semrush furnishes an “ authority score.”. PR tech mentions.

SEO 132

SEO Content Marketing Marketing Software 132

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Marketing: The main goal of marketing is to promote and sell products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Welcome to the second half of 2020! Give our services a try.

Technology 123

Technology Publicity Software Print 123