Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 111

Technology Policies Government Community 111

Deirdre Breakenridge

MAY 1, 2019

” Leading the discussion will be DePaul University professors and authors Matt Ragas ( @mattragas ) and Ron Culp ( @culpwrit ). As professors at @CMNDePaulU @DePaulU, what are you telling your @DePaulPRAD majors and alums about how to stand out and land the best jobs and opportunities? Join #PRStudChat on May 16th at 12:00 p.m.

Publicity 202

Publicity Community Blogging Twitter 202

Deirdre Breakenridge

MAY 30, 2019

It’s never too early to learn about and start to hone leadership skills. Our special guest and co-host, Ken Jacobs ( @KensViews ), ACC, CPC, who is the CEO of Jacobs Consulting & Executive Coaching , will lead the discussion on how to make the jump from student to practitioner and from manager to leader. PRStudChat.

Leadership 236

Leadership Community Energy Blogging 236

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. I want to help other educators experience how social media and digital communication can transform their students’ learning experience.

Education 224

Education Community Social Media Energy 224

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Between the captivating visuals of smartphones to the immersive worlds of VR, digital media has become a universe of its own, that’s brimming with possibilities.

Media 78

Media YouTube Transportation eBook 78

PRSay

OCTOBER 8, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. How do I love thee? Well, let’s rephrase that idea and ask ourselves, “How do I use my voice? How do I give a voice to others?” There are countless ways.

Education 211

Education Writing Leadership Resources 211

PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. To get started on the foundation of your program, think about how to integrate owned and earned media — and how to get the most out of both. Start off by choosing a keyword.

Media 197

Media Newspapers Google Energy 197

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. How will it break through the noise?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. In this digital world we live in, how important are digital marketing analytics and why? How do you decide what to prioritize? On Thursday, April 26th at 12:00 p.m.

Analytics 231

Analytics Marketing How To Community 231

Deirdre Breakenridge

FEBRUARY 23, 2018

ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. On Thursday, March 8th at 12:00 p.m.

Brand 213

Brand Branding How To Social Media 213

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Invite Feedback.

Community 206

Community Nonprofit Conference Social Media 206

Deirdre Breakenridge

MARCH 5, 2019

How important is multimedia storytelling (video, design and photography)? How important is it for communications students to know the essentials of business, entrepreneurship? It began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “ Martin Waxman, MCM, AP R.

Communications 208

Communications Analytics Social Media Media Training 208

Deirdre Breakenridge

AUGUST 27, 2018

He has also taught public relations courses at Brigham Young University, where he earlier earned bachelors and master’s degrees in communications with an emphasis in public relations. How much time should you invest in preparing each media pitch? How much of media pitching is about your relationship with journalists? PRStudChat.

Community 157

Community Pitching Media Newspapers 157

Bianchi Biz Blog

JANUARY 8, 2024

Right now, I’m focusing on the rollout of EV infrastructure and the health of EV start-ups. How long have you been in journalism and how did you get started? How long have you been in journalism and how did you get started? I’ve been putting together a story on it for a bit now. It was even heated!

Meeting 97

Meeting Energy Local Media 97

Deirdre Breakenridge

JANUARY 14, 2019

At the same time, owned media has its share of challenges including how to get and keep your audience’s attention in an increasingly noisy media landscape. ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.” How has pitching media changed?

Community 184

Community How To Media Ethics 184

Deirdre Breakenridge

JULY 3, 2018

Joining us on the 19th will be special guest and co-host, Karen Freberg ( @kfreberg ), who is an author, consultant and assistant professor in strategic communications at the University of Louisville. How has social media impacted communications strategy? How can PR pros be more creative in their strategic comms? PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Deirdre Breakenridge

NOVEMBER 9, 2018

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner. All this is to say, take a few deep and slow breaths before you start to talk. Even if you can’t change your voice, you can always improve your technique. 1 – Take the right breath . 2 – Stay on Top of It.

Engineering 383

Engineering System Hotels Television 383

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Ai has been teaching Public Relations and Communication courses at the university level for a decade.

Community 150

Community Social Media Media Education 150

Deirdre Breakenridge

NOVEMBER 16, 2017

Q2: How should you prepare for a career in PR today? Q3: How important is blogging for anyone aspiring to a career in PR? Q8: How important is learning to measure PR results? Q9: How can you invest in a career in PR? If so, how? A follow-up blog post by PR 2.0 You can learn more about Stephen here.

Communications 191

Communications Community Blogging Education 191

Deirdre Breakenridge

OCTOBER 13, 2017

How about some of the toughest questions you had to address during your career? How important is mentoring in PR? How important is mentoring in PR? How can PR pros and anyone for that matter pay it forward to help the industry grow? How should PR pros use “Answers for Modern Communicators?” to 1:00 p.m.

Communications 208

Communications Community Blogging Industry 208

Solo PR Pro

MAY 17, 2022

A month into her studies at the University of Chicago, though, she started reading poetry. “I I discovered Wordsworth, and my entire universe crumbled,” she says. “I Daria later received another master’s degree in liberal studies from Georgetown University.). She grew up as the daughter of a U.S.

Meeting 98

Meeting Agriculture Energy Travel 98

Deirdre Breakenridge

OCTOBER 21, 2019

A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner. Whether you’re a podcast novice or more adept, here are a few tips on how the Pearson clan can help you perfect your podcast. Start with Solid Foundation. This Is Us Cast Photo Credit: Livekindly.com.

Social Media 268

Social Media Film Construction Television 268

Bianchi Biz Blog

MARCH 11, 2024

I’m excited to see where we grow with technology across the board and how electrifying America will continue to take shape. For every story I tell, I look at how it affects the consumer – what is that humanistic element? I am currently a news anchor and automotive reporter for NEWSnet. The more people I get to interview, the merrier.

Automotive 92

Automotive Meeting Report Journalism 92

Deirdre Breakenridge

FEBRUARY 8, 2019

How does your PR work and strategy change when you know you’re not just competing for attention, but competing against other organizations loudly and specifically disagreeing with your messages? Let’s start big: How is comms for issues different than, say, PR for consumer products? How has pitching media changed?

Policies 157

Policies Community Twitter Blogging 157

Deirdre Breakenridge

OCTOBER 31, 2019

A Guest Post By Emma MacKenzie, American University Graduate Student & PR Expanded Blog Contest Winner. How can a small organization with limited resources produce quality images? I took an introductory course on how to use Photoshop and it only scratched the surface of what the program can do. Edited with Snapseed.

Software 294

Software Instagram Nonprofit Social Media 294

Deirdre Breakenridge

JANUARY 18, 2022

A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner. If I remember correctly, I mentioned something to the effect of how the male protagonist (who happened to be white) was not the ‘savior’ of the film. Honestly, I don’t even remember the virtual argument, only how it made me feel.

Blogging 239

Blogging Ethics Social Media Privacy 239

Deirdre Breakenridge

DECEMBER 13, 2017

We’ll be discussing the topic, “How to Motivate Students in the Classroom and in the New Year.”. He’s also the author of Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media. How should professors use communications tools to enhance the student experience? About #PRStudChat.

How To 177

How To Education Community Twitter 177

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build your brand? Are you trying to build links for search engine visibility?

Resources 103

Resources Analysis Infographics Examples 103

PRSay

JULY 28, 2021

If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. They’re cooling their heels with your blog post at the doctor’s office — when their name is called. of the University of Texas. of the University of Texas. Save $100 with coupon code PRSA21! Read more slowly.

Mobile 199

Mobile Web Writing Training 199

Deirdre Breakenridge

JANUARY 8, 2018

How important is for PR professionals to learn SEO? How can PR pros keep up with the latest trends in SEO? Does having a personal website/blog help PR pros better understand SEO? Does having a personal website/blog help PR pros better understand SEO? . ET, on all things search and Search Engine Optimization (SEO).

SEO 150

SEO Twitter Engineering Community 150

Deirdre Breakenridge

OCTOBER 5, 2015

Ai Zhang, a professor at Stockton University in New Jersey, will host the Twitter chat. How has your PR education prepared you for your career? If you are or were involved in PRSSA, how has your involvement at the national and local level prepared you for your career? in Communication from Syracuse University, and her Ph.D.

Education 150

Education Community Course Twitter 150

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Kevin helps individuals and groups gain clarity about what to communicate and how to disseminate those messages to reach their goals. How do you avoid over using jargon?

Communications 150

Communications How To Case Study Community 150

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109

Blogging Corporate Survey Interviews 109

PR 20/20

FEBRUARY 7, 2023

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. And if you haven’t started your research yet (or are just beginning), you’ve come to the right place. How can I set up my Google Analytics 4 account? How do I enable data collection with HubSpot? Are you ready for the transition?

Analytics 69

Analytics Google Mobile Measurement 69

5W PR

OCTOBER 31, 2023

Whether it’s a freshman just starting their college journey or a senior looking to gain practical skills before graduation, securing an internship is a smart move. Knowing one’s goals and interests Before starting an internship search, take some time to self-reflect.

How To 78

How To Local Interviews Resources 78

PR 20/20

JANUARY 23, 2023

I f you’re like any marketer preparing for Universal Analytics to sundown on July 1, you’re probably asking yourself: How do I implement Google Analytics 4 (GA4), and what does this mean for me? How to connect your Google Analytics 4 property Now that you understand what GA4 is, you need to connect your GA4 property.

Analytics 67

Analytics Google Mobile Data 67

Mindful Marketing

OCTOBER 4, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We’ve all heard that our nonverbal communication conveys more than the words we speak. How might marketing, the banner carrier for image-building, inform the current debate of what people wear at work?

Policies 98

Policies Sports Interviews Case Study 98