Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. Tell them what you saw, what you think and how you feel. Review your policies.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

OCTOBER 25, 2022

Proven business value. A new emphasis is put on comms because of changes to how and where people work, but also the importance of communicating and the constant changes in society and the world.”. Old and new tasks. We wanted to understand the context – so we asked respondents “ why ?” in an open-ended follow-up question.

Communications 122

Communications Crisis Internal International 122

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

The Resolution Blog

JULY 9, 2018

But what if you could double the amount of people that see the great review? How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? It’s time to start thinking how to amplify your coverage. Can it be turned into a blog?

Retail 168

Retail Internal International Twitter 168

Landis PR

MAY 1, 2023

With AI rapidly changing the world and the way we work, it’s essential to understand how we can use it to enhance our lives and careers. While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome. Built on top of the GPT-4 and GPT-3.5

Tools 52

Tools Marketing Writing Resources 52

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. Don’t make the all-too-common mistake of passively waiting for a flood of new customers (which may or may not happen). Upload the article to your LinkedIn page. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity SEO Measurement 136

PRSay

APRIL 27, 2016

Product publicists have loaned merchandise to editors for photo shoots in exchange for brand name mentions in editorial features, for example. Some merchandise cannot be returned, such as windows and doors for a home being built at the direction of editors for a feature story. When does product publicity become native advertising?

Advertising 90

Advertising Advertising Ethics Guidelines 90

PR 20/20

DECEMBER 4, 2018

Every year we’re reminded that if we don’t start adopting these trends now, we’re going to fall behind in the new year. Stories, a feature that enables users to share photos and videos with followers for brief periods of time have become a staple of social media platforms. Just how popular are stories? Shoppable Posts.

Social Media 66

Social Media Trends Pinterest Instagram 66

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. These businesses create extraordinary buzz not just because they’re great, but because they get people talking. Social Currency: The new classic.

Energy 120

Energy Viral Storytelling Community 120

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Before diving into a new social media platform, research and take some time to prepare. Before diving into a new social media platform, research and take some time to prepare. To see the original post, please see here.

Social Media 52

Social Media Consumer Brand Branding 52

PR 20/20

SEPTEMBER 17, 2019

What work activity is more meaningful than that? The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. SXSW is one of the most effective channels for promoting your business to professionals.”. Check out a few of the featured speakers already lined up here.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

APRIL 12, 2011

During last week’s #pr20chat , Justin Goldsborough asked how PR professionals can best identify and cater to the needs of their target audience. And in terms of distribution, an email to subscribers, a tweet, Facebook post, LinkedIn update, and word-of-mouth are simple means to secure a good response rate.

Survey 92

Survey Interviews Social Media Education 92

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. It creates a home base for all marketing, sales, service and CRM activity, enabling performance-driven , agile marketing. We’ve always believed in HubSpot’s potential to disrupt an industry.

Marketing 40

Marketing Tools Data Report 40

Sword and the Script

AUGUST 21, 2018

That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business. Tell us how that happened? Tell us how that happened? 2) How do you think that has shaped your worldview as a CMO? 2) How do you think that has shaped your worldview as a CMO?

Marketing 64

Marketing Data Interviews Agency 64

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Influencer marketing is messy How we do it 9. News media in pain but new formats emerge 13. It’s a work in progress. Let me know what I’ve missed.

Government 103

Government Education Print Ethics 103

Prohibition

AUGUST 5, 2022

An ode to the new BeReal app? Facebook splits its news feed . This would assist in improving how communications are conveyed on the channel, making up for the character limit. This type of feature is timely and great to see, ensuring that a diverse user base all have access to the entertainment app.

Instagram 118

Instagram Social Media Video Facebook 118

Flack's Revenge

JANUARY 12, 2021

It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. Industry analysts from firms such as Gartner can have a strong impact on a tech vendor if you know who to engage and how to engage them. How do you choose an analyst firm?

Industry 156

Industry Enterprise Trends Technology 156

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 133

Examples Software Pitching Tools 133

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Writing 192

Writing Communications Marketing B2B 192

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 62

Examples Software Pitching Tools 62

Cision

OCTOBER 31, 2016

LinkedIn sometimes feels like the forgotten social network. are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). What most people discern from this is that LinkedIn is a great platform for job seekers, and perhaps doesn’t have a lot of utility for other purposes.

LinkedIn 60

LinkedIn How To Mobile Course 60

Cision

NOVEMBER 16, 2015

While an emerging market may offer unique opportunities for a business, a mature market may require benchmarking your competitor’s segments and directly competing for that audience. Additionally, new technology tools are available constantly. In fact, Max Martin is one of the most successful producers in the history of music.

Measurement 120

Measurement Resources Technology Examples 120

Contently - Strategy

OCTOBER 1, 2018

How often do you step back from your work as a marketer to judge whether you’re truly doing your absolute best? Few things can feel more frustrating than that, especially when you consider how hard we’re working. However, our problem isn’t the volume of information; it’s how we make sense of it all.

Marketing 91

Marketing Google Newspapers Print 91

Sword and the Script

SEPTEMBER 17, 2019

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. A company called xiQ tweeted a link to something I had written, tagged me, and when I followed it back to the source, I found this newsletter. and I thought it could be a useful tool for content marketing.

Marketing 75

Marketing System Analytics Content Marketing 75

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

PR 20/20

MAY 17, 2018

If you’re interested in growing your business, then lead generation campaigns are a must. Below are details to review for a quick gut check: Headline : Is it clear? If you’ve featured key brands or influencers, ensure you tag them, and ideally, they will share with their networks too. Publish a landing page.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

ZudePR

JUNE 6, 2016

Learn new habits? Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. My new deep work routine. I'm writing a blog post on how the best communicators "go deep" and get stuff done. How do they focus on cognitively demanding tasks without distraction? Achieve things.

Writing 114

Writing Social Media SEO Blogging 114

Cision

JANUARY 14, 2016

The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. You never know who reads your tweets and how they react to them. Which fringe social network is best for your business?

Marketing 120

Marketing Pinterest Mobile Social Media 120