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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. The most important ethics priority for healthcare communicators. Now I’ve been in healthcare now for almost 15 years. What are some of the ethical issues that healthcare professionals in general need to think about?

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

This interview has been edited for length and clarity. For example, one client in the healthcare arena said, “We know cardiologists are walking around with screens with them all day – but what is our digital strategy to reach them?” We recently had a conversation with a public affairs client.

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Behind the Headlines With Ashley Simmons

Cision

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. The tools and technology will come after.

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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

She didn’t know then that this new path would lead her to the world of PR and to starting her own business that would count healthcare non-profits among its client roster. But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism.

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Behind the Headlines With Steve Majors

Cision

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Their public affairs agency was at the center of so much that was happening to rebuild trust in public institutions after Hurricane Katrina.

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The art of winning new business and crisis management: A Q&A with Clyde Group Partner Aubrey Quinn

NewsWhip

Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. BL: The Clyde Group does a great deal of work in healthcare, education, finance, and technology sectors. Two years ago NewsWhip was fortunate enough to add Clyde Group as a new client.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

In the public relations business, I’ve had one ethical dilemma. The work was in a 13-state region, and I was doing public affairs and grassroots advocacy. We were going into a state to start a coalition to work on some healthcare issues. Listen to the full interview, with bonus content, here.

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