NewsWhip

DECEMBER 14, 2022

In November, however, it was a single tweet from the billionaire that inevitably resulted in Apple and Google making headlines for a more specific reason. It began with a tweet from political commentator Liz Wheeler who asked if Musk would consider creating his own smartphone if Apple and Google removed Twitter from their app stores.

Brand 78

Brand Branding Google Instagram 78

ImPRessions - Crenshaw Communications

MARCH 12, 2020

Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. For desk workers, it’s easy to keep scheduled calls and meetings and worthwhile to connect on Slack or Google hangouts where colleagues normally collaborate for work. Out of sight can’t mean out of mind. Stick to the facts.

Employee 374

Employee Viral Small Business Travel 374

Shift Communications

APRIL 13, 2015

Will a blog post go viral? You can have that, and you only need Google Analytics(tm) and an alarm clock to do it. Open up Google Analytics. Go to your general audience overview in the regular Google Analytics reporting. Set the time frame in Google Analytics to today, then go to Acquisition > Source/Medium.

Analytics 60

Analytics Google How To System 60

NewsWhip

FEBRUARY 28, 2023

duolingo every time you open Google Translate, I lose a feather. followers, it’s in the same viral sphere as Duolingo. A massive campaign for them included a partnership with the viral “ corn kid ” from TikTok, which helped establish them as a strong brand presence on the app who is in touch with current trends.

Video 148

Video Brand Branding Instagram 148

Remote PR Jobs

SEPTEMBER 25, 2023

With the brand’s stunt, changing its name to IHOb last year, the company was able to garner stories published by a variety of outlets and on social media platforms, as the news was virally shared. Google Assistant already shares information from search results. Asking “OK, Google, what’s the latest news?”

Media 100

Media Print Radio Consumer 100

NewsWhip

JUNE 1, 2023

The most engaged article to surface about AI this year was about Dr. Geoffrey Hinton, also referred to as the ‘Godfather of AI”, leaving his job at Google in order to speak freely on the risks of AI. Most recently this discussion was taken up by Ice Cube, who said that AI music was “demonic” after being asked about it on a podcast.

Technology 147

Technology Film Viral Ethics 147

Cision

AUGUST 15, 2017

Check out Google Trends and see what people are talking about online. If you have expertise on a hot topic, pitch that story to the media and mention how it is trending on Google. Understand the value of being shareable and show them how this story has the potential to go viral. To Your Publicity Success!!!

Pitching 319

Pitching Television Media Social Media 319

Prohibition

FEBRUARY 2, 2023

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.

Trends 62

Trends SEO Viral Social Media 62

Onclusive

JUNE 1, 2023

Trend spotting becomes easy As a PR or Comms pro, it’s essential to stay up to speed with the latest trends and topics in your industry so you can create timely, relevant stories that engage your audiences and position your brand as a leader.

Strategy 370

Strategy Communications Reputation Measurement 370

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. These are top tier rugby players, many of whom play internationally – they probably know the English equivalent of adversaire (it’s opponent, before you find yourself on Google Translate).

Local 62

Local Leadership Viral Creativity 62

Buzzstream

APRIL 4, 2024

Try a Google Search The easiest way to find coverage is through Google Search. Even though your coverage will most likely appear in news publications, I still like to use Google Search instead of Google News to ensure I don’t miss anything! So here are my six ways to find media mentions from your campaigns.

Digital PR 62

Digital PR How To Media Google 62

PR for Anyone

AUGUST 17, 2021

We used to suggest just looking at Google and Twitter but now I’m throwing TikTok into that mix. I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. That gives them an instant audience. ” Newsjacking.

Trends 246

Trends Television Exercises Pitching 246

Mark My Words

MARCH 15, 2022

A photo recently went viral showing an old man cradling a cat after, the post suggested, his home had been obliterated by a Russian missile. That said, the clumsiness of this one in an age where any ‘Fake News Fact Checker’ can do a reverse Google Image search makes it feel more like a false flag operation to justify Russian intervention.

Viral 78

Viral Groups Google Internal 78

Buzzstream

MAY 2, 2024

You need to be internally linking to pages you care about on your site, which sends an important signal to Google that this page is important and matters, and it should rank. Google only cares about three, but five is twice as good as three. I, on the, I think it was 12 brands that basically own Google search.

Internal 118

Internal International Insurance Insurance 118

Waxing UnLyrical

JULY 25, 2011

[Ed: I know we've had a LOT of posts on Google+ here recently. The first reaction to all the talk around Google+ and it’s Facebook-killing armor was, “Oh God, not another one.&#. Google+ cuts out the noise by adopting the “follow/unfollow&# conundrum, very similar to Twitter. One more time. Ubiquity.

Google 77

Google Enterprise Facebook Viral 77

PRSay

MARCH 7, 2024

Highlights for future campaign ideation include: Tech publications covered strategic partnerships with Roku and Google and the brand’s data strategies. This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything.

Film 129

Film Marketing Sports Hotels 129

Critical Mention

FEBRUARY 5, 2019

Two great ways to know what’s trending is through Google and social media trends. Each platform has its own trending section: Google Trends. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. Google Doc with live notes [link].

Crisis 271

Crisis Brand Branding How To 271

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself! Try searching for your name on Google and see what comes up. Do you like what you see?

Reputation 118

Reputation Google Crisis Management Engineering 118

PRSay

MARCH 11, 2019

The Google employee walkout over sexual harassment, for instance, was a key example of how these interests align; it highlighted a workplace culture issue and a company politics one, too. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

Cision

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate.

How To 198

How To Real Estate Web Case Study 198

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. The app has also become a platform for viral challenges and dances, making it a hub for creativity and self-expression. In the UK, TikTok has become increasingly popular, with over 22.28

Privacy 62

Privacy Social Media Instagram Viral 62

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. For desk workers, it’s easy to keep scheduled calls and meetings and worthwhile to connect on Slack or Google hangouts where colleagues normally collaborate for work. Out of sight can’t mean out of mind. Stick to the facts. Keep your routines.

Employee 156

Employee Leadership Viral Small Business 156

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Twitter Google+ LinkedIn What Compels People to Share Your Content?

Viral 102

Viral Advertising Advertising Study 102

wiredPRworks

SEPTEMBER 19, 2018

At the time, there were 130 Google News searches for talk like a pirate day. In 2008, Google Pirate launched for Talk Like a Pirate Day! Silly is viral. Social media loves viral stuff. But before that, on September 19, 2006, I wrote a post called PR Takeaways: Talk Like a Pirate Day. Drumroll please for 2018.

Viral 48

Viral Television Google Engineering 48

Deirdre Breakenridge

APRIL 21, 2015

However, today we are able to take video to the next level with Vine, Meerkat, and Google+ Hangouts On Air, as well as the use of those unplanned viral videos that spark incredible passion and interest in our social communities.

Video 150

Video Viral Community Survey 150

Business Wire

MARCH 20, 2018

The most popular tools for identifying trends and measuring impact of published content include Google Analytics, Chartbeat, NewsWhip, Google Trends, Reddit and Twitter. Organic shares are really what make a story go viral. As such, Collins spends time building his social channels to increase the ROI of his reporting coverage.

Reddit 158

Reddit Media Analytics Trends 158

Cision

JUNE 15, 2015

Good is good…which is to say it’s scalable, rather than “viral” This is where I tell you how to make all of your Facebook posts go viral. On Facebook (and everywhere else), the desire for virality is like the desire to win the lottery. Just kidding. It would be nice, but it likely won’t happen.

Viral 120

Viral Facebook Measurement Advertising 120

Polaris

NOVEMBER 29, 2014

The latter shows how much Google likes them. Take time to avoid a viral disaster. But if you want your brand to avoid a viral disaster, take a minute to ask your PR firm a few pointed questions. It’s important they have a process that includes a combination of engagement and SEO metrics.

Policies 181

Policies Marketing Viral Pitching 181

David PR Group

OCTOBER 9, 2014

We write copy of a length and depth that we think pleases Google, rather than what our readers want. As I have said many times, the folks at Google are way smarter than us, and the Google mission is to direct people to the information they are seeking. Google knows this too and is leading the charge. –John.

SEO 94

SEO Google Storytelling Writing 94

OnePitch

JANUARY 11, 2024

But this was related to a raw carrot salad that was going viral on TikTok.” That was, obviously, way easier than googling someone who could speak to something so specific. Recently, we had a TikTok go viral about it. Like I said, I use that kind of as my Google search. It’s very difficult.” Do we wait? BB: “Yes.”

Pitching 93

Pitching Consumer Trends Viral 93

Sword and the Script

MARCH 15, 2022

In my observation it is similar to the experience of searching Google – enter your query and hit the enter button – and you can see the results. This also works for viral content – like a retweet on Twitter. Natural language processing (NLP) and sentiment analysis are white-labeled from outside companies including Google.

Tools 158

Tools Media Software Analysis 158

Flack's Revenge

NOVEMBER 29, 2017

Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. It’s a summary of our test of how good Google Now, Microsoft Cortana, and Apple Siri were at answering questions. How do you promote them?

Video 153

Video B2B Film Marketing 153

Buzzstream

MARCH 31, 2020

Whilst not explicitly targeting guest posting, it was clear that Google meant business and two years later, Ex-Head of Webspam Matt Cutts explicitly wrote about it. . Those reasons existed way before Google and they’ll continue into the future. You don’t need viral campaigns, you need the right links from the right places. .

SEO 125

SEO Google Hotels Strategy 125

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Bianchi Biz Blog

FEBRUARY 18, 2021

Well, if you do a Google search for “hacks for PR success”, you’ll get 56,700,000 results. Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. You just have to work at it, day in and day out.

Automotive 105

Automotive Publicity Transportation Trade Shows 105