OnePitch

JANUARY 11, 2024

“It is surprising how many pitches I get that seemed to pitch me like I do write traditional consumer stories. Know what they write about. But this was related to a raw carrot salad that was going viral on TikTok.” We were looking to write it up, but we also wanted to have a professional give their input. BB: “Yes.”

Pitching 91

Pitching Consumer Trends Viral 91

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. That copy was crap.).

SEO 94

SEO Google Storytelling Writing 94

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.”

Viral 102

Viral Advertising Advertising Facebook 102

Buzzstream

MARCH 31, 2020

Whilst not explicitly targeting guest posting, it was clear that Google meant business and two years later, Ex-Head of Webspam Matt Cutts explicitly wrote about it. . Those reasons existed way before Google and they’ll continue into the future. Write the right, expertly crafted content. Write the right, expertly crafted content.

SEO 124

SEO Google Hotels Strategy 124

Flack's Revenge

NOVEMBER 29, 2017

Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. discussion of weird Google results we had observed.

Video 153

Video B2B Film Marketing 153

Doctor Spin

APRIL 6, 2023

Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? In 2006, Mann introduced the Inbox Zero concept during a Google Tech Talk. If you write 1-2 clear sentences per bullet, your strategy should fit nicely on one page.

Strategy 52

Strategy Real Estate Case Study System 52

Buzzstream

OCTOBER 17, 2018

Unfortunately, it takes a while—sometimes a month or more—for editors to go through story pitches, so I will not be able to write this in time. The time spent strategizing, list-building, pitch writing, and content writing is crucial to the success of holiday content. Lesson 3: Highlight Unique and Newsworthy Stories.

Pitching 105

Pitching Viral Data Content Marketing 105

ReimaginePR

SEPTEMBER 26, 2016

Forget trying to appease the search bots on Google et al. At the end of the day, Google, Bing, Facebook– you name it– are focused on creating an excellent user experience for their customers. However, I come across 10-year-old articles on the first page of Google all of the time. It won’t live into the future.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Critical Mention

NOVEMBER 26, 2018

With social media’s marketing power increasing exponentially, brands want to create content that will go viral. Search engines like Google are constantly changing their algorithms to filter out junk posts. Having natural links on an influencer’s page to your site or blog boosts your page in Google’s search results.

Marketing 80

Marketing SEO Advertising Advertising 80

PeakMetrics Insights

AUGUST 15, 2019

Research journalists that write about your competitors and follow them on Twitter. Tools like Google Alerts and Hootsuite can be helpful for this. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment. Builds on Trends.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Research journalists that write about your competitors and follow them on Twitter. Tools like Google Alerts and Hootsuite can be helpful for this. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment. Builds on Trends.

Media 40

Media Viral SEO Engineering 40

Waxing UnLyrical

FEBRUARY 29, 2016

8 Google AdWords Hacks That’ll Double Your Conversion Rate. Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” 5 Smart Strategies to Make Your Content Go Viral.

Viral 40

Viral Google Writing Facebook 40

Solo PR Pro

JULY 3, 2019

Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Developing a better user experience produces by far the most viral effect and impact when investing in growth. We see this activity with Google GSuite, Zoom, Dropbox, Slack, SurveyMonkey, Canva, and many more.

Report 45

Report Privacy Pinterest Retail 45

David PR Group

JUNE 8, 2017

The story broke in the Harvard Crimson and soon went viral. Here are some highlights: You will be Googled when applying to college. 29% of college admissions officers Google applicants and 40% check social media pages. You will be Googled when applying for a job. Social media #fail of the year.”.

Privacy 66

Privacy Reputation Google Engineering 66

ZudePR

MAY 17, 2016

If you take one thing away from this post, let it be this.some practical tips you can use when writing your next headline. Flipping a steak, he turned to me and said, with a “let me stop you right there, Dave” look in his eyes: "You're seriously trying to tell me that some PR tool knows more about writing headlines than me?".

How To 60

How To Tools Writing Viral 60

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 92

B2B Community Facebook How To 92

Waxing UnLyrical

APRIL 23, 2013

Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. The quote went viral, thus crediting the tweeter. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company.

Social Media 106

Social Media Media Viral Facebook 106

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. SEO can assist in choosing links that have keywords that your company wants Google’s algorithm to recognize. Each piece works together to form a cohesive PR strategy.

Data 60

Data SEO Engineering Strategy 60

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. They use their inbox as their own personal Google to find stuff. Our guest this week on Coffee with a Journalist is Collette Reitz.

Pitching 88

Pitching Trends Travel System 88

Bad Pitch Blog

JUNE 25, 2014

My re-write wouldn''t draw in readers. Sites like Buzzfeed , Upworthy and Viral Nova are pretty polarizing. Love them or hate these traffic-magnet, sharing-fueled sites, Google analytics proves that headline clickbait works. Couple Killed THREE HOURS After Posting Sunset Picture to Instagram.

Instagram 72

Instagram Viral Web Analytics 72

NewsWhip

MARCH 31, 2021

We’ve been trained now over the last 10 years to Google everything extensively. We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. But that’s where we live, we don’t want to make a decision.

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

JUNE 4, 2014

I used to write here all the time. The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends? Most of all, he wants to leverage writing to improve the world.

Mobile 101

Mobile Community System Social Media 101

Waxing UnLyrical

FEBRUARY 8, 2016

Why: “Start by trying to think about how someone might use your product or service in the context of a relationship,” writes Milly Hopkins for BeeLiked , as she explains why it’s “never too late to think up a great campaign for Valentine’s Day.” Valentine’s Day Campaign Tips For 2016.

Community 40

Community Viral Web Creativity 40

Cision

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Where to listen: Simply Google your competitors, and spend some time on their sites, blogs, and social channels to see what they’re up to. What is nobody covering in their content?

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

The Resolution Blog

JANUARY 8, 2018

More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. How’s your to do list?

Tools 136

Tools Publicity SEO Measurement 136

ReimaginePR

JUNE 10, 2015

If you’re an average American Google user, then chances are it hit your radar only once it had landed on the shores of Western countries, and the victims had Western names and faces. That’s why I decided to write about it, to see what a difference a year makes. The vast majority of the planet has done the same as you…forgotten.

Video 120

Video Government Healthcare Viral 120

Waxing UnLyrical

MAY 10, 2013

It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” Twitter Facebook Google+ LinkedIn No More Apologies. Based in the Washington, D.C.,

Viral 111

Viral Community LinkedIn Blogging 111

Waxing UnLyrical

APRIL 13, 2016

Writing a post about your business or service. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Asking you to post on their website(s).

Marketing 40

Marketing Viral Fashion Product Launch 40

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? I expect Google searches for Blazek’s name will highlight her LinkedIn debacle for as long as radioactive plutonium remains lethal.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Beyond PR

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Where to listen: Simply Google your competitors, and spend some time on their sites, blogs, and social channels to see what they’re up to. What is nobody covering in their content?

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. The potted biography: Barnum was born in 1810.

Viral 83

Viral Big Data Fashion Publicity 83

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 60

Social Media Pitching Media LinkedIn 60

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You gain a good understanding of what stories and campaigns resonate well with your audiences and which don’t – meaning you can learn and improve your future strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Mark My Words

JULY 31, 2015

Hundreds of one-star reviews flooded onto the Google page for Palmer’s dental practice. Writing in the Telegraph a former 007 turned a loaded pen not just on Palmer but the big game industry as a whole. It’s strange that lions have names but a dead migrant is just a number.

Crisis Management 60

Crisis Management Energy Sports Reputation 60

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. If we were to receive negative feedback on TripAdvisor, Yelp or Google Review, how would we respond? Media contacts – These are the journalists and bloggers who will write about your business. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

DECEMBER 14, 2022

In November, however, it was a single tweet from the billionaire that inevitably resulted in Apple and Google making headlines for a more specific reason. It began with a tweet from political commentator Liz Wheeler who asked if Musk would consider creating his own smartphone if Apple and Google removed Twitter from their app stores.

Brand 78

Brand Branding Google Instagram 78