ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? Speakers like Amazon’s Alexa, Google Assistant, Apple Siri, and others use artificial intelligence and Natural Language Processing to make interaction with devices more effective and intuitive. But the real opportunity for PR and marketers may be voice storytelling.

Google 186

Google Technology Course Creativity 186

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Just ask Google. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Post-ChatGPT, our jobs may get easier. Adaptability and flexibility It’s all about change.

Analytics 170

Analytics Tools Social Media Trends 170

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. ” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? .” Secret Sauce in IT. Sans Sauce.

How To 194

How To Wikipedia Engineering Web 194

PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results. But how do you know what stories will engage your audience?

Data 145

Data How To Storytelling Analytics 145

Cision

AUGUST 17, 2017

Big data is behind many of the greatest technological breakthroughs of the 21st Century. Google uses big data to show you as many useful ads as possible when you search for things online. But creative storytelling powered by data-driven insights will enable your communications programs to reach their full potential.

Big Data 166

Big Data Data Communications Creativity 166

Shift Communications

AUGUST 2, 2022

In the ongoing journey toward a more equitable world — and to guide coverage of it — a group of writers, editors, DEI professionals and industry leaders have developed a guide designed to serve as “a living resource for all journalists and storytellers seeking to thoughtfully cover evolving social, cultural and identity-related issues.”.

Corporate 88

Corporate Real Estate Communications Marketing 88

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. We all know AI and machine learning technologies are infiltrating many aspects of or lives. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 152

Mobile SEO Web Training 152

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. At the most basic, Google Analytics should be your best friend.

Analytics 170

Analytics Measurement Data Technology 170

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. The issues drove headlines more broadly, across business and top-tier technology media. In fact, a quick scan of Google Trends shows us that consumer interest in CCPA is rising as we approach January — so media will follow.

Privacy 156

Privacy Advertising Advertising Data 156

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. The reality is storytelling is definitely not a craft that AI can do just yet. We took this opportunity to grill Adam?—?a a bonafide tech expert?—?about

Technology 120

Technology Analysis Data Tools 120

PRSay

OCTOBER 10, 2019

For that, you need to put together a tech stack that’s within your team’s budget, while hopefully tapping into the latest and greatest technology has to offer. Choose the technology that will help streamline your processes and give your people back their time so they can tackle more high-level projects and fewer mundane tasks.

Media 102

Media Storytelling System Technology 102

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. Google Pixel showcasing “Javier In Frame.” So, how did the ads do this year? ” CeraVe’ s clever “Michael CeraVe” campaign.

Sports 85

Sports Television Advertising Advertising 85

The Resolution Blog

SEPTEMBER 8, 2015

PR professionals' talents for creating relationships, telling engaging and compelling stories is the equivalent of the power of the Ostrich kick for transforming your Google power. Google is the biggest media publication in the world providing the planning tools, workflow and measurement framework for campaigns. About Andy Green.

SEO 120

SEO Google Engineering Data 120

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn.

Blogging 52

Blogging Marketing Pinterest SEO 52

PR in High Definition

JUNE 27, 2017

And as it grows, more news organisations, marketers and PRs want to get involved to explore its new storytelling possibilities. Yes, there is Google Cardboard but it’s hardly the same quality of experience. Similarly, due to technological restrictions, great VR content is limited. But is it too early for brands to invest in VR?

Brand 63

Brand Branding Hotels Storytelling 63

Mark My Words

JANUARY 14, 2021

Archewell is also supporting the Center for Critical Internet Inquiry at the University of California in Los Angeles, which aims to champion racial and economic justice in the technology world. ‘It’s a place where compassion matters, communities gather, and storytelling is the engine.

Technology 60

Technology Community Crisis Fashion 60

Cision

NOVEMBER 30, 2016

Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. But this change will only happen when communications professionals are empowered with the technology, people and budget to do the job right. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. For example, in 2011 Google created Panda, its content algorithm. Now (as of 2016) Panda is integrated into Hummingbird, Google’s core algorithm.

Trends 105

Trends How To SEO Google 105

Waxing UnLyrical

AUGUST 11, 2014

You Are Being Tracked Online By A Sneaky New Technology – Here’s What You Need To Know. 3 TED Talks That Uncover the Secrets of Storytelling. Why:Storytelling is vital to the success of your brand because of its connection-building power. Twitter Facebook Google+ LinkedIn Monday Roundup: Secrets.

Storytelling 87

Storytelling Privacy Resources Web 87

PR 20/20

AUGUST 20, 2019

We are communicators and storytellers, strategists and promoters. Using readily available and sometimes free technologies, you can automate a good portion of the reporting process, freeing you to do what you do best, just better informed. Most marketing technologies will enable you to set up alerts based on some aspect of your program.

Report 40

Report Marketing Analytics Data 40

Stephen Waddington

JUNE 23, 2019

Meeker calls out the use of edited and curated images as a means of storytelling. 63% of US adults actively try and limit usage leading Apple, Google, Facebook and YouTube to launch time tracking features. #8 Technology is also enabling a remote workforce. Short form video has doubled in 12 months to more than 1.5

Report 81

Report YouTube Privacy Web 81

wiredPRworks

APRIL 27, 2021

Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social. Podcaster will learn how easy it is to pop to the top of Google to attract more traffic, visibility, and listeners. 2021 Podfest Master Class Tracks. Podcasters of all levels can join these sessions online.

Strategy 52

Strategy Case Study Marketing Energy 52

Flack's Revenge

OCTOBER 25, 2017

Google Data Studio (great for analytics reports). Shareably storytelling/sharing. GaggleAmp employee and social advocacy and sharing. HootSuite (multiple raves, we use it and love it). Over app (trick out photos with text and art). Pixler photo editor. Relay That image creator (“like Over app for desktops”).

Tools 120

Tools Enterprise Analytics Case Study 120

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Technology. What are the core components of our existing marketing technology stack? Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Ishmael's Corner

APRIL 21, 2015

To this point, there’s a journalistic-like quality to the Intel deliverable with the same storytelling techniques. In fact, I Googled ‘Moore’s Law’ and I Googled ‘Murphy’s Law’ and ‘Moore’s Law’ beats ‘Murphy’ by at least two to one.”. Back to the point that Intel did not publish the Moore interview.

Company 60

Company Media Storytelling Interviews 60

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. And it’s not just the technology we’re excited about. Storytelling with the Cognitive Content Hub™. The future of marketing is more intelligent and more human. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> We fuel growth today with HubSpot, and we're prepared to fuel future growth with marketing AI technology. And Why You Should Now. Quality Assurance.

Web 60

Web Internal International Storytelling 60

Ishmael's Corner

MAY 5, 2015

Out of literally hundreds of PR agencies focused on the technology sector, the Holmes Report judged us as the one of the top five in the country. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. Certainly, the ability to win new accounts and drive revenue growth is part of the picture.

Storytelling 60

Storytelling SEO Agency Leadership 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. It all goes back to Google’s now-famous Penguin algorithm update, which as Bruce Kennedy puts it, led to “the shotgun wedding between PR and SEO.”

Trends 124

Trends SEO Leadership Print 124

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

wiredPRworks

APRIL 27, 2021

Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social. Podcaster will learn how easy it is to pop to the top of Google to attract more traffic, visibility, and listeners. 2021 Podfest Master Class Tracks. Podcasters of all levels can join these sessions online.

Strategy 40

Strategy Case Study Marketing Energy 40

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. Search Engine Land. Social Media Examiner. DigitalMarketer. Search Engine Watch.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Five Factors of a Golden Age.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. We’ve been trained now over the last 10 years to Google everything extensively. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. It’s almost like Evolution 2.0.

Training 80

Training Measurement Technology Engineering 80

Landis PR

DECEMBER 18, 2023

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. We publish new episodes every other Thursday.

Conference 59

Conference Consumer Social Media Google 59