PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn.

Blogging 52

Blogging Marketing Pinterest SEO 52

Ishmael's Corner

APRIL 21, 2015

Some journalists like Don Clark at The Wall Street Journal tried to connect with Mr. Moore: “Mr. To this point, there’s a journalistic-like quality to the Intel deliverable with the same storytelling techniques. In fact, I Googled ‘Moore’s Law’ and I Googled ‘Murphy’s Law’ and ‘Moore’s Law’ beats ‘Murphy’ by at least two to one.”.

Company 60

Company Media Storytelling Interviews 60

Cision

AUGUST 11, 2016

Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. Advertising Age Online. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Ishmael's Corner

MAY 5, 2015

Out of literally hundreds of PR agencies focused on the technology sector, the Holmes Report judged us as the one of the top five in the country. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. Certainly, the ability to win new accounts and drive revenue growth is part of the picture.

Storytelling 60

Storytelling SEO Agency Leadership 60

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. It’s almost like Evolution 2.0.

Training 80

Training Measurement Technology Engineering 80

Waxing UnLyrical

DECEMBER 28, 2019

It’s been fascinating to watch the industry change thanks to the explosion of technology. In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. ” Yes, it is, and perhaps they didn’t.

Exercises 62

Exercises Measurement Enterprise Technology 62

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 194

Writing Communications Marketing B2B 194

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. When thinking about a customer’s path to purchase, Google is the starting point and often the finish line. According to Search Engine Journal, SEO leads have a 14.6 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. 18: The future of storytelling in healthcare communications. read more. #18:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” ” Now, anyone can “own a press” in the digital sense.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

DECEMBER 10, 2019

Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

FEBRUARY 6, 2020

Founded in 2010 and acquired by Google in 2014, DeepMind’s goal has always been to accelerate the field, and to research and build AI systems. Through a blend of science and storytelling, Hidden Brain uncovers the “unconscious patterns that drive human behavior, shape our choices, and direct our relationships.”. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Stuart Bruce

FEBRUARY 11, 2016

I want to strip away the hype digital gurus and social media evangelists always attach to emerging technology and focus on what it actually means for professional public relations. in a Google Cardboard v2.0 One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story.

Publicity 60

Publicity How To Crisis Communications Crisis 60

ZudePR

DECEMBER 30, 2016

Like some technological teddy. So, in the new year, I Googled the indescribable teeth-grating background hum. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Google and Apple did. I’ve started a very specific gratitude journal. And this book came up.

Writing 84

Writing Google Meeting Airlines 84

Beyond PR

MAY 17, 2018

Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. Learn Valuable Insights From Journalists Around the World!

Infographics 54

Infographics Print Video Real Estate 54

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. The post CUNY Meetup Showcases Journalism Startups appeared first on.

Journalism 120

Journalism Local Data Mobile 120

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Deirdre Breakenridge

APRIL 15, 2019

One of the key performance indicators of digital content is how well it ranks in search engines like Google, since a large portion of publisher web traffic comes through these portals. And while no one knows exactly how Google’s search algorithms are tuned, and since the tuning changes frequently, the best we can do is look at testing data.

Media 268

Media Data Google Report 268

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. Google and Meta must not be allowed to displace the internet The 1990s was a hugely optimistic time for the internet.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. How are you looking at the data?

Report 225

Report Media Advertising Advertising 225