ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. And it’s not just the technology we’re excited about. Storytelling with the Cognitive Content Hub™. The future of marketing is more intelligent and more human. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Technology. What are the core components of our existing marketing technology stack? Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Ishmael's Corner

MAY 5, 2015

Out of literally hundreds of PR agencies focused on the technology sector, the Holmes Report judged us as the one of the top five in the country. The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. The second pillar involves differentiating our offering.

Storytelling 60

Storytelling SEO Agency Leadership 60

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> We fuel growth today with HubSpot, and we're prepared to fuel future growth with marketing AI technology. And Why You Should Now. Quality Assurance.

Web 60

Web Internal International Storytelling 60

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Five Factors of a Golden Age.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

PR in High Definition

JUNE 27, 2017

We know how to get the information we want – isn’t that right, Google? For example, a sales person could be about to close, but then the customer sees a bad Google Review and decides against it. At any point in the sales funnel, and often nearing the point of making a decision, customers will Google you.

Google 48

Google Leadership Social Media Reputation 48

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 194

Writing Communications Marketing B2B 194

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. When thinking about a customer’s path to purchase, Google is the starting point and often the finish line. 100, 500, maybe 1,000? 1) Boost Organic Search Visibility. percent close rate. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Q: How did you decide on the ideal marketing technology stack? Q&A with VP of Marketing at CMI. A: Be prepared.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. Common choices are Google Analytics, marketing automation tools (e.g. Everything is trackable.

Report 52

Report How To Marketing Analytics 52

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” ” Now, anyone can “own a press” in the digital sense.

Marketing 62

Marketing B2B Print Technology 62

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.”

Resources 53

Resources Marketing SEO Engineering 53

Shift Communications

APRIL 23, 2015

For us here at SHIFT, it’s a key part of what we mean when we talk about data-driven PR ; in fact, it’s the driving force that led us to seek out and attain Google Analytics™ Certified Partner status. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

ZudePR

DECEMBER 30, 2016

Like some technological teddy. So, in the new year, I Googled the indescribable teeth-grating background hum. 3: #AskGaryVee: One Entrepreneur’s Take on Leadership. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Google and Apple did.

Writing 84

Writing Google Meeting Airlines 84

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He’s also an inspiring storyteller and author. There’s a tool for that The market for technology in marketing and public relations is exploding.

Tools 69

Tools Insurance Insurance Handbook 69

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

DECEMBER 5, 2017

and it holds the top spot on Google ). What does Google mean to you? Aside from being your personal spell checker, Google is basically a how-to for how-to guides. Whatever you’re trying to fix, accomplish or avoid, Google it. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. Google and Meta must not be allowed to displace the internet The 1990s was a hugely optimistic time for the internet.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. PR teams will be measured by inputted organic brand conversion lift and Google Trends. Google will continue to reduce organic click traffic sent to external websites early in the user shopping process. Think Google Hotels, Flights, weather, etc.). 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The leadership and vision provided by early public relations professionals was squandered. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Action: Explore the native planning tools on platforms such as Google or Facebook as a means of characterising and understanding a public. #5

Publicity 164

Publicity Ethics Data Community 164

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. How are you looking at the data?

Report 225

Report Media Advertising Advertising 225