PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. So how can brands build trust?

Data 144

Data How To Storytelling Analytics 144

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. . #6

Report 81

Report YouTube Privacy Web 81

Cision

AUGUST 11, 2016

Advertising Age Online. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. Advertising Week. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Technology. What are the core components of our existing marketing technology stack? Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. – Digital and visual storytelling. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Landis PR

DECEMBER 18, 2023

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. We publish new episodes every other Thursday.

Conference 59

Conference Consumer Social Media Google 59

Shift Communications

DECEMBER 11, 2015

Right now Apple owns the device, Google the browser and Facebook the app. That doesn’t mean that keeping up with marketing automation data flows, marrying that to Google Analytics data and incorporating SEO fluctuations to pivot messaging isn’t possible. Visual Storytelling Accelerates. Mobile Crosses the Chasm.

Marketing 60

Marketing Mobile Pinterest Analysis 60

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Cision

APRIL 6, 2015

Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Alix and Lulu look at the ways technology affects us.” “The (podcasting) format really lends itself to advertisers.

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 194

Writing Communications Marketing B2B 194

Contently - Strategy

SEPTEMBER 25, 2018

Do the explainer video first because you can use it in so many different ways: email, social media, advertising, retargeting, or ads that are not even on social, like Google ads or display ads. In terms of technology, I think the next piece in the journey to keep engagement moving is interactive video.

Marketing 111

Marketing Video Product Launch YouTube 111

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

Newsfile

JANUARY 24, 2024

Meanwhile Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. Take, for example, just how hot Domino’s Pizza is today.

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Google Analytics can also help you track website traffic and user behavior. You can use analytics tools provided by video hosting platforms (e.g., YouTube Analytics) and social media platforms (e.g.,

Video 87

Video Publicity Marketing Analytics 87

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Founded in 2010 and acquired by Google in 2014, DeepMind’s goal has always been to accelerate the field, and to research and build AI systems. Apple Podcasts. DeepMind: The Podcast.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. My favorite, in part because of its simplicity, is from Demis Hassibis, Co-Founder and CEO of Google DeepMind.

Marketing 53

Marketing Software eBook Technology 53

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. There is also the old chicken vs. egg problem – how do you interest advertisers until the site has reached critical mass? I hope they figure these things out and succeed.

Journalism 120

Journalism Local Data Mobile 120

Sword and the Script

DECEMBER 12, 2017

As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. The DOJ will finally begin examining the monopoly status of Google, Facebook and Twitter. Jeremy Pepper | Communimatic.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). and it holds the top spot on Google ). What does Google mean to you? Aside from being your personal spell checker, Google is basically a how-to for how-to guides. Infographics absolutely do the trick. Ah, video.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. Google and Meta must not be allowed to displace the internet The 1990s was a hugely optimistic time for the internet.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Advertising, production, and distribution have all fundamentally changed. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Also see PR and Storytelling; Off Script No. Think Google Hotels, Flights, weather, etc.).

Social Media 93

Social Media Marketing Media Creativity 93

ImPRessions - Crenshaw Communications

APRIL 21, 2017

The Murdoch sons, who reportedly made the final decision to let O’Reilly go, might have made the decision under duress, given the number of advertisers who left the show, but we still give them credit for doing the right thing. S-Town Podcast. “ Serial” is back! Sometimes PR achieves that, but this one is the real deal.

Airlines 136

Airlines Comparison Facebook Video 136

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Action: Explore the native planning tools on platforms such as Google or Facebook as a means of characterising and understanding a public. #5

Publicity 164

Publicity Ethics Data Community 164

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Where is the role of content syndication?

Report 225

Report Media Advertising Advertising 225