Stephen Waddington

OCTOBER 18, 2018

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The reality of modern media is that news stories are published to the web instantaneously. It’s an approach rooted in PRs and listening to the local environment. News has a finite shelf life.

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Maxim Behar

DECEMBER 16, 2021

PR expert Maxim Behar and psychologist Mladen Vladimirov commented on the most googled names by Bulgarians for 2021, the discussion took place in the studio of "Bulgaria this morning", and focused on the likes of Kiril Petkov, Juliana Gani and the Covid vaccine. The failure of the sociology of the last election was more than obvious.

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Newsfile

FEBRUARY 27, 2024

Associated Press (AP) Thomson Reuters Bloomberg News Bloomberg Terminal Refinitiv Eikon FactSet Dow Jones News D ow Jones Factiva Apple News Google News Yahoo! AP stories are picked up by newspapers, websites and broadcasters worldwide. But let’s dive a little deeper. Finance (Yahoo! In fact, its widespread reach is what sets it apart.

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Cision

JULY 28, 2015

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Natalie spent three hours each day monitoring social media for clients. “I

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PR Fuel

DECEMBER 10, 2020

Did you know most newspapers publish upwards of 200 articles a day ? So why does it sometimes feel so difficult to get media coverage for your press releases? They may also be interested in local business success stories. If you’re pitching to local media, then think about the local angle.

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PR Fuel

NOVEMBER 4, 2020

Keep reading to learn how media distribution can help you get more sales and grow your company. You could pitch individual newspapers and magazines. Google uses an algorithm to determine which websites to show in search results. But publications like local or national newspapers have some authority. Easy to Start.

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Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her role ranges from drafting reactive statements to working on campaigns for press and social media. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting.

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David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If He replied that he hasn’t read a newspaper in years.

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PeakMetrics Insights

MARCH 14, 2019

The professionals who sift through the reams of digital information to find the relevant information are known as media monitors, and the job they do is an indispensible one for those seeking political office. From the smallest local races to the fight for the presidency, those media monitoring companies are hard at work.

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PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? Press releases are still relevant in today’s crowded media landscape. Many outlets will run it on their own wires.

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Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. He gets most of his leads from one source: Google. What does Google want in exchange?

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PeakMetrics Insights

MARCH 14, 2019

The professionals who sift through the reams of digital information to find the relevant information are known as media monitors, and the job they do is an indispensible one for those seeking political office. From the smallest local races to the fight for the presidency, those media monitoring companies are hard at work.

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PR Fuel

SEPTEMBER 28, 2020

Include keywords in your press release and consider using tools like Google Trends to determine the best and most current keywords for your field. Maybe you want them to engage further with you by following you on social media or contacting you with questions. Your media list should be built based on your industry and location.

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PR Fuel

SEPTEMBER 21, 2020

The Google algorithm is always looking for newsworthy, relevant, and well-written content, and a press release touches all those points. If you’re used to sharing new content on only on your social media handles, press releases will increase your distribution potential. Increase Distribution Potential. Target Audience.

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PR Fuel

JULY 26, 2020

Media coverage is one of the best possible ways to increase sales and get noticed, but how do you increase your media coverage? They get picked up by local and national publications, help journalists, and allow you to control your messaging. But, the media need to be informed of the event before they can help with publicity.

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Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners.

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PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? Press releases are still relevant in today’s crowded media landscape. Many outlets will run it on their own wires.

How To 52

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PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? Press releases are still relevant in today’s crowded media landscape. Many outlets will run it on their own wires.

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How To Newspapers Analytics SEO 52

Maxim Behar

JULY 5, 2023

But it was so big that I started getting dozens of emails, social media messages saying, "give me this recipe, give me that recipe," and I said, wait a minute, let me pick out 25 good recipes and put them in a book. But it's entirely devoted to how our world has changed with the advent, or as I call it, social media tsunami.

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Prohibition

JANUARY 14, 2022

If we were to receive negative feedback on TripAdvisor, Yelp or Google Review, how would we respond? Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? What Not to Do in a Crisis!

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The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. All you have to do is Google the PESO model. When you’re helping these organisations, are you setting KPIs per area?

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Waxing UnLyrical

MAY 27, 2011

We preferred pros local to Southern California, so that they could attend some events to get a feel for the brand, but it was not required. If you are not local, tell me how you think we can work together? Very important: Google yourself! See what comes up from Google. Google your potential client!

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Journalistics

NOVEMBER 20, 2014

Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). Work your family and college connections for internship leads – better yet, volunteer for a non-profit that needs PR, social media or writing help. We look at your social media accounts.

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Contently - Strategy

OCTOBER 1, 2018

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published.

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PR Fuel

OCTOBER 31, 2020

Google’s algorithm learned how to spot overstuffing. If your press release doesn’t flow, Google could punish you and bump your content down in the rankings. Not Just for Newspapers Anymore. Use those keywords in your header and subhead, if you can weave them in naturally. Bring Them Into Your Story.

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Masters in Communications

DECEMBER 10, 2018

In the past, you received the majority of your news and information from your local newspaper published every morning. Add in a few national newspapers, and that was it. Newspapers are still around today, but we have so much more to go along with them. Books, newspapers, and documentaries.

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PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. You post uplifting or funny or thoughtful memes on social media for them to like and share. One of the primary resources used by both big and small businesses is the media.

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PR Fuel

NOVEMBER 28, 2020

What Is a Media List? Think of your media list as a living, breathing address book in the 21st century. Basically, it includes the names and contact information of reporters, bloggers, and social media influencers who can help get your brand the coverage it deserves. The more specific the media list, the better.

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Norton's Notes

JULY 17, 2014

and the social media bandwagon has rolled out of many towns because most of us are now used to using social media. The media industry has also adapted – albeit slowly – its practices to use it as a credible source/resource to help find leads and qualify stories. This really depresses me because they are not.

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MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

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Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church.

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Buzzstream

MARCH 21, 2024

But there are some significant upsides to building a media list yourself: Google’s New Email Spam Requirements In Feb 2024, Google and Yahoo announced significant changes to their email requirements to help eliminate spam. In my agency days, we stumbled along with Google Sheets until BuzzStream came along.

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Stephen Waddington

JUNE 19, 2022

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades. Local news has faced an assault on two fronts.

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Wadds Inc.

JUNE 19, 2022

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades. Local news has faced an assault on two fronts.

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Stephen Waddington

DECEMBER 15, 2021

Google and Meta must not be allowed to displace the internet The 1990s was a hugely optimistic time for the internet. It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher. The internet itself has been disintermediated by huge companies, notably Google and Meta.

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Stephen Waddington

DECEMBER 12, 2019

Trust in the media was 37%. The rise of social media and tech platforms in the last decade means that anyone can create and share content. Social media fulfils an unhealthy trait of the human nature that rejects the truth unless it confirms a bias. It’s not hard to understand why. It’s not all bad news.

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Bianchi Biz Blog

MARCH 7, 2024

Significantly, global tech giants like Apple, Google, Intel, Microsoft, and Meta have established R&D centers in Israel, demonstrating the country’s allure as an innovation hub. The concentration of media sources means widespread influence, as most citizens turn to these outlets. Strategic media relations are essential.

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