The Proactive Report

OCTOBER 27, 2017

A local business, like a bakery or a dentist, will need more people calling or looking for directions to the store. Once the site is live you can use Google Analytics to discover what’s working and what needs further tweaking. The ABC’s of Google Analytics. An e-commerce site will want purchases and payment.

Tools 113

Tools Analytics Google Web 113

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. Pay to Play: Why PR and Marketing Should Care About Net Neutrality [UML]. Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML].

Trends 87

Trends Marketing Mobile Web 87

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. He gets most of his leads from one source: Google. What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

Critical Mention

OCTOBER 21, 2018

They need to be placed strategically in your content. Google’s algorithm-driven ranking system uses search terms as contextual signals to show results. Build your social media platforms. Posting content on social media sites and including links to your website is a great way to drive traffic and improve your SEO.

SEO 74

SEO Strategy Engineering Local 74

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 10 Fundamentals for Successful B2B Media Interviews. A majority (78%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Want to make standout content?

Trends 120

Trends Mobile Web System 120

wiredPRworks

NOVEMBER 23, 2021

Want to reach local journalists and influencers? A comment or reply to a social media message, LinkedIn article, or on their blog might start out with, “Thanks for the story you did on time management. Use Google Alerts to track where your name shows up. Let your prospects know – right away – you’re glad they are there.

How To 52

How To LinkedIn Local Social Media 52

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. We publish new episodes every other Thursday.

Government 69

Government Measurement Groups Corporate 69

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” From the get-go I was a pretty big Google Glass doubter. Facebook won’t exist, but social media will still be key to PR success. But, when Facebook falls off, social media won’t go with it.

Technology 60

Technology Content Marketing Social Media Facebook 60

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Google – Year in Search 2020.

Video 62

Video Sports Film Employee 62

wiredPRworks

NOVEMBER 23, 2016

Want to reach local journalists and influencers? A comment or reply to a social media message, LinkedIn article, or on their blog might start out with, “Thanks for the story you did on time management. Use Google Alerts to track where your name shows up. Let your prospects know – right away – you’re glad they are there.

LinkedIn 40

LinkedIn Local Social Media Leadership 40

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. Every year, Cision creates a list of the top 50 social media influencers on Twitter.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Slack’s long list of integration partners, like Google Drive, Zoom and Outlook, can help nearly any team work smarter. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

ZudePR

JANUARY 21, 2016

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Content Curation System One. Whitespark Local Pulse.

Digg 104

Digg SEO System Reddit 104

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. For some in the social media space, these are influencers. You could continue using your media database tool to find more journalists or pivot to find journalists on social media. Let’s type farming into Google News.

Digital PR 62

Digital PR Report How To Pitching 62

Waxing UnLyrical

MAY 11, 2016

I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. If you aren’t focusing on media relations, you’re in trouble. Media relations is not going away folks.

Media Relations 40

Media Relations Media Measurement Conference 40

Shift Communications

FEBRUARY 16, 2016

Localized Marketing. Every phone’s built-in GPS provides an interesting opportunity for app and content creators to deliver a tailored experience in real time. Ever wonder how Google Maps can tell you when there’s traffic on the road?

Mobile 60

Mobile Examples Brand Branding 60

Buzzstream

OCTOBER 30, 2018

Many content marketers stress that the most important part of content marketing is creating great content, and benefits will come. Yes, building great content is extremely important. Once individual city posts went live, we had a huge social push behind them. I don’t buy either of those things.

Software 56

Software Report Data Strategy 56

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown? When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. per month for Google Apps for Business.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Craig Dekshenieks | Aderant.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. What type of content are they creating?

How To 198

How To Real Estate Web Case Study 198

PR 20/20

JULY 9, 2020

For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. For so long, marketers have relied on instinct over ROI, but that’s about to change. Using technology.

Google 90

Google SEO Trends Content Marketing 90

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing.

Publicity 67

Publicity Small Business Advertising Advertising 67

Burrelles Fresh Ideas

OCTOBER 10, 2023

Leveraging PR’s media relations skills: PR’s extensive network of media (and social media) connections comes in handy for enhancing your video marketing exposure. Research the journalists and reporters who regularly cover topics like your video content within each relevant media outlet.

Video 87

Video Publicity Marketing Analytics 87

Contently - Strategy

OCTOBER 1, 2018

Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. Google and finding your context. I was part of the sales team at Google that helped launch SiteLinks to advertisers. We look for best practices.

Marketing 111

Marketing Google Newspapers Print 111

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Norton's Notes

MAY 13, 2015

Arik is an award-winning communicator and has nearly 20 years experience in marketing, communications and PR. I primarily help clients in three areas: corporate communications, traditional PR and digital marketing. Which is your social media platform of choice and why? What is your area of specialism/industry?

Interviews 28

Interviews SEO Blogging Writing 28

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Solo PR Pro

AUGUST 14, 2018

Use Your Content Marketing Strategy. Use your existing platforms – website, blog, social media channels – to tell your client’s story often and well. Producing engaging, positive content will do the long-term work of establishing a solid and positive reputation. Social Listening.

Reputation 79

Reputation Infographics Crisis Management Local 79

Critical Mention

MAY 22, 2019

76 percent of smart speaker users perform local voice searches at least weekly. Voice search has seen a massive increase due to Google’s algorithm changes, mainly the Hummingbird update. This update instantly led to more accurate search results as Google analyzed the entire phrase rather than individual words.

SEO 67

SEO How To Google Local 67

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. A media bank is now an expected aspect of a press release. A really useful feature – far more intuitive to use than Google Images. CC0 Photo – Small Czech repository of local free-to-use photos.

Engineering 120

Engineering Creativity Community Google 120

Landis PR

SEPTEMBER 27, 2021

Go ahead and try it: Google “San Francisco Public Relations” and see where LCI lands. I couldn’t have done it without the able help of Mannix Marketing in New York. We also were early adopters of social media, digital marketing and content marketing – and added video production to our suite of services shortly thereafter.

Agency 105

Agency Travel SEO Nonprofit 105

Sword and the Script

MARCH 1, 2022

This is why Google requires links sent through these services to be marked “no-follow.” This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Press releases have always essentially been a “paid placement.” So, how is this different? Meltwater case study.

Software 121

Software Case Study Advertising Advertising 121