Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Bianchi Biz Blog

MAY 18, 2023

In our last post , we discussed how purchasing executives should consider how a PR agency’s expertise and experience in the client’s industry sector can affect the value they can generate for their company. Generally, the more experience and expertise (and current clients involved) in your sector, the more efficient and effective they can be.

Agency 80

Agency Automotive Mobile Local 80

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. The Caspers and Harrys of the world relied more on a strong brand persona, aggressive performance marketing, and paid influencers than traditional earned media or sponsorships.

B2B 242

B2B B2C Software Consumer 242

Onclusive

DECEMBER 28, 2021

Another 20% said that they get their budget as part of the marketing budgeting process, and 15% review their PR metrics and results with the C-suite every quarter: In this blog post, we’ve covered the top five questions asked during our webinars. Do you create strategic communications plans for your PR campaigns?

Industry 221

Industry Crisis Management Measurement Data 221

Contently - Strategy

MAY 4, 2023

By definition, an SME has expertise in the form of knowledge, experience, or a set of skills. The dimension here isn’t whether they are an expert or not (we are assuming they are), but whether that expertise manifests in the ability to come up with new, fresh ideas you can translate into content. Both are experts in music.

Strategy 88

Strategy Employee Writing Industry 88

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. This type of accreditation helps build trust around your expertise. At Influence & Co.,

Media 100

Media Pinterest LinkedIn Case Study 100

5W PR

FEBRUARY 5, 2024

Two prominent strategies are email and text marketing, each with its own set of strengths and weaknesses. Email marketing Email enables detailed product descriptions, engaging stories, and valuable information. However, despite all their advantages, email marketing has some disadvantages too.

Marketing 78

Marketing Case Study Infographics Survey 78

PRSay

APRIL 21, 2021

Communicators must bring their sector expertise and their PR experiences and combine them with their natural tendencies for critical thinking. Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination. They are not “turn-key insights engines.”

Measurement 180

Measurement Communications Analysis Data 180

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution.

Brand 195

Brand Branding How To Reputation 195

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. The good news is that there is no need to figure out PR measurement on your own. The post How to find the right PR measurement partner appeared first on Onclusive.

Measurement 370

Measurement How To Analysis Data 370

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. The other thing is to focus in on what is your expertise and how can you share that in a newsworthy manner? What is your expertise and what value can you provide a media outlet’s audience in sharing what you know?

Publicity 331

Publicity Television Local Pitching 331

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

PRSay

MAY 23, 2023

In the past four years, nearly 200 PRSA Colorado volunteers have shared their expertise with almost 100 nonprofit organizations through the PR Paid Forward program. The PR Paid Forward program also performed a communications audit for an LGBTQ-advocacy group, a service that helped the organization decide to rebrand itself.

Nonprofit 147

Nonprofit Local Training Media Training 147

Onclusive

DECEMBER 19, 2019

As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. Call it “marketing ventriloquism.” And we all know how much people trust fake news.

Marketing 195

Marketing Advertising Advertising System 195

Stephen Waddington

MAY 4, 2021

As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Investment and financial performance will drive economic recovery from COVID-19 but it will need to be balanced with Environmental, Social, and Governance (ESG) performance and risk.

Publicity 197

Publicity Government Corporate Financial 197

ImPRessions - Crenshaw Communications

JULY 22, 2020

It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Don’t underestimate the performance element. If inexperienced at public performance, an executive spokesperson should prepare and practice, and remember some fundamentals. No pressure! Be gregarious, but don’t bogart.

How To 232

How To Conference B2B Advertising 232

Critical Mention

JANUARY 29, 2021

It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Choosing the right platform(s) can make or break your marketing campaign.

Brand 135

Brand Branding How To Radio 135

Wadds Inc.

MARCH 19, 2024

It supports an organisation in dealing with a range of operational issues depending on its geographic location, market sector, operating context, as well as societal and political issues. It’s measured by means of employee engagement. I’d go further and add productivity and profitability. So where does this leave us?

Internal 78

Internal International Communications Employee 78

Stephen Waddington

NOVEMBER 3, 2021

As the role of the function continues to evolve, teams are balancing traditional skills such as writing, storytelling and media engagement, with expertise in new areas such as social purpose, risk, and management. It provided progressive organisations with a licence to operate and drove business performance.

Corporate 113

Corporate Communications Government Crisis 113

Contently - Strategy

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing.

Analytics 78

Analytics Content Marketing SEO Data 78

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. By leveraging their expertise and industry connections, food PR agencies can effectively elevate a brand’s visibility and credibility.

Agency 62

Agency Case Study How To Crisis 62

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

Critical Mention

NOVEMBER 20, 2020

Influencers spend most of their time cultivating a personal brand based on a particular area of expertise. Many times these creators will already have an idea of what content performs well with their audience, which will save you from wasting resources on creating a campaign from scratch. Based on the influencer’s stats (i.e.

Tourism 157

Tourism YouTube Radio Social Media 157

5W PR

JANUARY 31, 2024

Here’s an overview of how Tech PR typically operates and can be implemented: Understanding the Tech Landscape: PR professionals begin by gaining a deep understanding of the tech industry, the specific market, and the target audience. Be ready to adjust strategies based on industry trends, market changes, and emerging technologies.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But note that a high-quality book isn’t (overtly) self-promotional; instead it will offer real expertise and subject-matter authority, and visibility that can last for years. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. This will place greater pressure on IROs to respond promptly and accurately to market developments.

Financial 78

Financial System Ethics Data 78

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Ask this bottom-line question; have you created an online presence that establishes credibility and conveys authority or expertise in a given area? Whether a marketing firm handles this or you opt for the DIY approach, your goal is an analysis that shows how your “brand” is performing compared to its stated goals.

Brand 149

Brand Branding Healthcare B2C 149

Onclusive

MARCH 29, 2022

Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market. The good news is that there is no need to figure out PR measurement on your own. The post How to find the right PR measurement partner appeared first on Onclusive.

Measurement 195

Measurement How To Analysis Data 195

5W PR

AUGUST 30, 2021

Having a strong online marketing strategy can help boost practically any business. With the right strategies in place, companies can quickly improve their performance on the market and increase their bottom line. Another core piece of the marketing success equation is optimizing the website for search engines.

Brand 88

Brand Branding Engineering Web 88

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. Now, it has finally come for us: AI in public relations is here.

Publicity 78

Publicity Guidelines Training Transportation 78

Onclusive

MARCH 19, 2019

Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. The ideal candidate is a consultative sales director with proven success selling data and technology solutions directly to communications and/or marketing professionals. Skills/Attributes. Requirements.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. The ideal candidate is a consultative sales director with proven success selling data and technology solutions directly to communications and/or marketing professionals. Skills/Attributes. Requirements.

Software 150

Software Measurement Analytics Data 150

PR 20/20

MAY 9, 2023

Associations and other member-based organizations demonstrate no shortage of marketing tactics. However, there’s a critical distinction between disparate marketing tactics and a purposeful, organized, strategic marketing strategy. A CRM That’s Customizable for Your Needs It all starts with a central database.

Strategy 81

Strategy Marketing Tools Report 81

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? Public relations (PR) and marketing are related, but they are not the same thing. It’s not a bad take.

Interviews 98

Interviews Publicity Technology Social Media 98

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage. Display expertise. Consider these seven techniques: 1.

SEO 93

SEO Strategy Google Engineering 93