PRSay

JUNE 23, 2021

Preparing for these increasingly sophisticated threats and containing the damage when attacks occur requires a level of experience and expertise beyond that of a company’s day-to-day crisis team. Enlist employees. Here are six things to think about: 1. Build a dedicated cyber-crisis team. Exercise regularly.

Crisis 141

Crisis Insurance Insurance Exercises 141

Stern + Associates

OCTOBER 24, 2023

How do you motivate employees and influence customers in positive directions? According to Cass Sunstein , the Harvard Law Professor who is widely recognized for his expertise on persuasion and influence, each of these seemingly unrelated questions can be answered through a deep understanding of human behavior.

Tools 110

Tools Employee Government Strategy 110

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

Stern + Associates

JANUARY 22, 2024

His work sheds light on the challenges faced by today’s workforce, providing a roadmap for organizations seeking to support their employees in achieving a balance between personal and professional responsibilities.

Leadership 62

Leadership Employee Groups Education 62

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. The important thing to bear in mind for “lessons learned” content is that the most influential and widely shared articles will offer insights for the reader as well as an interesting personal experience.

Leadership 353

Leadership Insurance Insurance B2B 353

Stern + Associates

JANUARY 4, 2023

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. In today’s digital landscape, it’s more important than ever for companies to embrace digital channels and experiment with interactive and user-driven tactics. is a first impression.

Strategy 68

Strategy Marketing Leadership Print 68

5W PR

MARCH 15, 2023

By encouraging customers to share their experiences with the brand, companies can showcase real-life examples of how their products or services are being used. Highlighting the day-to-day operations of the company, its employees, and its values can help build a personal connection with the audience.

Social Media 88

Social Media Media Education Survey 88

Stern + Associates

SEPTEMBER 20, 2023

But knowing more about customers and employees doesn’t always make it any easier for leaders to make decisions. She sheds light on nuanced cues that employers can use, promoting positive employee actions that align with company goals. Organizations have access to more data than ever before.

Leadership 62

Leadership Data Big Data Employee 62

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. There are several local and national agencies with the experience and expertise with the coronavirus, and they have assembled a wealth of information to explain what is happening in real-time,” Stansell said. “It

Communications 212

Communications Employee Crisis Policies 212

Bianchi Biz Blog

JUNE 14, 2023

This collaboration brings together the specialized B2B automotive PR expertise of Bianchi PR and Roop & Co.’s Shared Values and Expertise During the recent Public Relations Global Network meeting in Budapest, I had the opportunity to spend valuable time with Roop & Co.’s ’s CEO, Brad Kostka.

Mobile 74

Mobile Automotive Brand Branding 74

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

In 2020, we look forward to building on that position, using our expertise to help other adtech players maximize their visibility. Crenshaw’s company culture puts its employees in a position to form bonds with each other on a personal level. As a result, our adtech client roster (e.g., RON STEIN, ACCOUNT EXECUTIVE .

Conference 156

Conference Employee Retail Trends 156

Stern + Associates

APRIL 28, 2023

We work with many clients who have sought our experience and expertise in framing communications around what they’re doing on sustainability, and it’s work we greatly enjoy doing given its purpose-driven nature. An organization that addresses sustainability only when necessary isn’t doing a great job in inspiring public confidence.

Communications 101

Communications Employee Corporate Strategy 101

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? The school’s Oregon Reality Lab offered a hands-on space to experiment with the new tools.

Employee 133

Employee Software Survey Tools 133

PRSay

SEPTEMBER 1, 2017

One of those values is expertise, meaning our specialized knowledge and experience. While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. 2009; Ragas, Uysal & Culp, 2015). The point is to make it a priority.

Ethics 138

Ethics Public Affairs Journalism Leadership 138

Onclusive

SEPTEMBER 23, 2019

Have the technical expertise to be able to demonstrate software products and explain the business and economic benefits. Sales training and Salesforce.com experience a plus. Beneficial experience: data services, SaaS, or marketing technology. Experience in the PR or Communications industry a plus. Requirements.

Software 150

Software Analytics Data Technology 150

Bianchi Biz Blog

JUNE 12, 2023

Engaging employees, fostering a sense of connection, and aligning them with the company’s vision and values are paramount for success. By harnessing the power of audio, podcasts take employees on an immersive journey, sparking their imagination and fostering a deeper connection with the company’s mission and values.

Employee 77

Employee Automotive Storytelling Internal 77

Remote PR Jobs

SEPTEMBER 25, 2023

However, early-stage tech startups aren’t often keen to hire non-technical folks with PR-like experience to join their teams full-time, so engaging with an agency on a retainer-basis — while not cheap — becomes a viable option. Engaging in PR, then, merits serious consideration. For many startups, PR definitely has a seat at the table.

Publicity 100

Publicity Engineering Advertising Advertising 100

Contently - Strategy

MAY 4, 2023

By definition, an SME has expertise in the form of knowledge, experience, or a set of skills. The dimension here isn’t whether they are an expert or not (we are assuming they are), but whether that expertise manifests in the ability to come up with new, fresh ideas you can translate into content. Both are experts in music.

Strategy 88

Strategy Employee Writing Industry 88

Bianchi Biz Blog

JANUARY 20, 2022

Some 42 percent fell into the Concerned category, where the main driver is worry about economic conditions, shifts in customer behavior and changes in the expectations of employees. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. Author: Jim Bianchi.

Automotive 84

Automotive Agency Tourism Mobile 84

Sword and the Script

OCTOBER 1, 2020

The study notes: “Employers are interested in a candidate with experience using marketing automation and demand generation software, customer relationship management systems, search engine optimization (SEO) and search engine marketing (SEM) tools, and other e-commerce platforms.” The survey also covers retention.

Survey 99

Survey Trends Marketing Creativity 99

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. These events provide opportunities for networking, media coverage, and showcasing the company’s expertise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

MARCH 3, 2022

Those in-house employees have much deeper knowledge of your company than any outside agency will ever have. The in-house expertise brings all the advantages mentioned above, with the additional benefits delivered by the right outside agency. Broader experiences. More effective. More accessible. Innovative ideas and approaches.

Agency 88

Agency B2B Internal International 88

Onclusive

JUNE 15, 2022

Developing stakeholder trust Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large. Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large. Perhaps most importantly, marketers have already shifted from being primarily a cost center to a revenue generator and have decades of data-driven strategy experience to share with communicators.

Marketing 195

Marketing Measurement Advertising Advertising 195

Shift Communications

FEBRUARY 26, 2020

AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. Miranda has a deep understanding of the expertise within our firm and a proven track record for driving growth and collaboration.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

Deirdre Breakenridge

AUGUST 26, 2014

Yet I’m very glad it worked out this way because it’s exposed me to a colorful career full of sometimes unexpected experiences. My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. Prefer to mix things up? Consider joining PRSA.

Industry 316

Industry Travel Fashion Tourism 316

Victorious PR

DECEMBER 1, 2022

Our employees make up the foundation of our company. You want your employees to truly care about your clients. At Victorious PR, each individual takes it upon themselves to do their part in making the client’s experience the best it can possibly be. If so, book a call with us today!

Agency 52

Agency Real Estate Employee Ethics 52

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. New and different experiences offer lasting lessons. What’s one lesson you can impart that’s held true across your career?

Groups 103

Groups Employee Strategy Ethics 103

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! We strive to make our office somewhere our employees enjoy being and we feel that shines through every week as we share laughs, snacks and recap the latest platform updates live on camera.

Video 283

Video Facebook Social Media Creativity 283

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. They will also have experience trafficking advertising — especially targeting media, which is an element of amplifying earned media.

Marketing 195

Marketing How To Measurement Advertising 195

Newsfile

FEBRUARY 28, 2024

What is User Experience (UX)? User Experience (UX) refers to the overall experience people have while interacting with a product or service. Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. What is an Op-Ed ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

JANUARY 26, 2023

Consider the following examples: Kroger Uses Video to Elevate the Pharmacist’s Expertise You can find pharmacies in Kroger grocery stores all over the country. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Many of them offer COVID-19 vaccinations.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Burrelles Fresh Ideas

NOVEMBER 21, 2023

Expertise: Can the writer claim to have expertise on the subject matter? Experience: Has the author had a lengthy career in the field they’re writing about? The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners or affiliates.

Google 79

Google Reputation Analytics Industry 79

Stephen Waddington

AUGUST 13, 2018

There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. People can seek out your expertise via the platform’s search functions or newsfeed. Embed these in in your summary or work experience. #8

LinkedIn 115

LinkedIn How To Privacy Google 115

ImPRessions - Crenshaw Communications

APRIL 18, 2019

Wire distribution is expensive, and the free services don’t get much pickup in our experience. An investment in relevant content can also be amplified through promotion among partners and stakeholders, and employees who are incentivized employees to share it. Repurpose everything.

Infographics 149

Infographics Retail Resources Employee 149

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Whereas the not-so-young new professionals often have experience that translates to the public relations industry. I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director.

Agency 88

Agency Energy Crisis Management Industry 88

Onclusive

AUGUST 22, 2017

This “PR scope creep” is partly due to ambition (hopefully) and partly due to the fact that the digital world in which we work is ever-expanding in nature — there’s always something new to learn and experiment with, especially in PR. For more info, email info@airpr.com. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397