Polaris

NOVEMBER 22, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.

Publicity 190

Publicity Training Interviews Media Training 190

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.)

Communications 99

Communications Comparison Exercises Interviews 99

PRSay

OCTOBER 28, 2020

What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States. That’s where you come in.

Government 133

Government Conference Education Exercises 133

Deirdre Breakenridge

APRIL 5, 2019

I started to speak with Millennials about communication preferences and began analyzing Women Worldwide interviews with guests focused on leadership and communication (using text analytics). After a devastating family tragedy last September, I embarked on a research journey. The FEEL First Model. All ideas and suggestions are welcomed!

Infographics 266

Infographics Communications Leadership Social Media 266

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 132

Case Study Study Company B2B 132

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. This begins the process of creating the interviewer-interviewee relationship. Reflecting Greene’s (2014 p.8)

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. 8) when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. 8) when conducting oral history interviews. This begins the process of creating the interviewer-interviewee relationship.

Interviews 40

Interviews Ethics Education LinkedIn 40

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. 6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”.

Survey 104

Survey Report Media B2B 104

5W PR

JANUARY 16, 2019

Read the full interview below! So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. Always exercise your creative muscles whether through reading, cooking or drawing. Her advice for young PR professionals?

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). it can exercise some control over who chooses to write about and how they portray the brand.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Buzzwords seem endemic to all industries, but technology may be the worst offender. Instead, package what can be announced in a way that is positive and relevant and offer any other “pluses” like exclusive interviews with the CEO or sneak previews of a product. We found this exercise to be useful. Lose the jargon. .

Pitching 136

Pitching Writing Journalism Guidelines 136

Bianchi Biz Blog

MAY 22, 2023

So think lidar, radar, artificial intelligence, supply chain management tech, ride-hailing apps, battery and electric vehicle technology, hydrogen fuel cells, thermal imaging cameras or any new auto-related technology that I’ve missed. Going to concerts and exercising when I can. I enjoy watching college football and basketball.

Automotive 77

Automotive Meeting Report Real Estate 77

Stephen Waddington

APRIL 18, 2020

Was it really only three years ago that Professor Robert Kelly, an associate professor in political science at Pusan National University, became an internet sensation when his children walked into his study during a live BBC news interview? The baby and toddler were followed by Kelly’s wife who did her best to pull their children out of shot.

Media 83

Media Crisis YouTube Television 83

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Yet when PR pros were asked an optional question about which communications technology vendors they viewed as most familiar and favorable, the press release vendors came out at top of the list of top 10.

Survey 71

Survey Technology Corporate Financial 71

Flack's Revenge

DECEMBER 14, 2016

After checking out the links, I was still unsure, so I sent her and a few other contacts the following details: Starting from a 6 month PR plan that sets goals and deliverables that might include numbers for: Interviews in various categories, like by media type. The exercise gave me many options to explore. Content developed.

Measurement 120

Measurement Exercises Interviews Tools 120

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively.

Marketing 90

Marketing B2B Interviews Content Marketing 90

ImPRessions - Crenshaw Communications

MAY 4, 2017

Try this simple exercise to gauge readability – can you substitute a common phrase for an “insider” term and still have the piece make sense? This piece on emerging technologies written for a supply chain trade is a great example. Quote sources and conduct interviews of third-party experts where possible.

B2B 136

B2B Guidelines Writing Pitching 136

Contently - Strategy

JANUARY 26, 2023

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

JULY 29, 2015

They’re listening to you while they exercise or drive to work. Q: New technology is constantly expanding, making podcasting more and more accessible. You might also feature interviews with employees across the organization, showing the depth and breadth of your company’s knowledge and skill in the space.

Interviews 120

Interviews Comparison Video Exercises 120

Landis PR

JANUARY 18, 2023

A terrific foundational exercise for a 15-year-old. Yet it’s an interview dodge worthy of a real-life PR pro. Not everyone has access to technology and internet connections, so ChatGPT may not be available or reliable for all in all situations. Rinse and repeat. A much less compelling read for a 30-year PR veteran.

Education 52

Education Training Technology Journalism 52

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Solo PR Pro

MARCH 5, 2019

Starting in the information technology space for tailoring application development to intended users, the idea of using fictional characters to characterize a particular audience in fine detail has been taken up by many organizational functions. The purpose of the exercise is to improve the outcome of an initiative or campaign.

Exercises 45

Exercises Writing Interviews Pitching 45

Deirdre Breakenridge

JANUARY 3, 2018

The interviews with business leaders are eye-opening. E = Exercise. Greater salience is the first step in a model that also moves you through different ways to look at causality, your problem-solving architecture and how you reach your resolution. which is extremely liberating. The author lays out a plan called S.A.V.E.R.S.,

Crisis 0

Crisis Journalism Hotels Case Study 0

Cision

AUGUST 3, 2016

In this interview, Roger discusses how to create effective communication for diverse channels, develop a messaging framework and take advantage of new opportunities as they arise. Brand attributes, far from an academic exercise, inform how you write, design, speak and tweet. Choose a few channels and succeed.

System 120

System Newspapers Technology Brand 120

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Ordinarily, as with most new tech, there’d be a range of media coverage outlining the pros and cons of the technology, the risks and the opportunities, and the short and long-term applications. Not this time.

Media 74

Media Viral Video Newspapers 74

Shift Communications

FEBRUARY 19, 2016

When hiring a new employee, consider the following: The cost of advertising, interviewing, screening and hiring. This is a good exercise to do annually as your business goals evolve. Manager, Marketing Technology. The cost of on-boarding a new employee, including training time and management. Katie Lioy.

Marketing 60

Marketing How To Training Analysis 60

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. But I find enjoyment in testing new technologies and exploring new trends. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Mindful Marketing

JANUARY 1, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. Fortunately, few people need to promise to kill less. ” ​ Subscribe to Mindful Matters blog.

Privacy 72

Privacy Social Media Trends Video 72

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. It was a great exercise very early in my career. Part of that was interviewing people at a metro stop and getting their takes on this. I remember telling folks back in the day, don’t get wedded to any technology.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. Webinars have long been a staple of B2B marketing.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. Boots on the ground interviews with PR, marketing, sales leaders. 1) You spent a long time at an agency and then when in-house. Guaranteed. .

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

JANUARY 3, 2017

That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. The point is to create trust and demonstrate expertise.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The exercise proved educational for the account team, but the resulting 50+ page document provided little value and results to our clients in the short term.

Strategy 40

Strategy Marketing Internal International 40

Norton's Notes

DECEMBER 21, 2014

Since creating his blog back in 2006, Sisson claims that his aims are to empower and motivate people by encouraging them to take full responsibility of their own health and wellbeing, and that exercise doesn’t have to be as painful as you are led to believe. indulges readers in his own personal life, his daily routine, and exercise morals.

Blogging 44

Blogging Training Exercises Sports 44

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. And around that time, I was on a core team revisiting IBM’s values, and it was a profoundly interesting exercise.

Ethics 80

Ethics Employee Communications System 80

Cision

JUNE 1, 2017

The most satisfying aspect of my current position as a senior vice president at the PR agency Comunicad, is the confidence I have to voice my opinion, not be afraid to exercise my creativity, and being able to mentor other talented women who are starting their journey in this business. MP: Hone in on your skills in every way possible.

Sports 245

Sports Agency Industry Creativity 245