Ethics Exercises Interviews Technology 
PRSay
JUNE 7, 2023
But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.
Solo PR Pro
NOVEMBER 10, 2020
To guarantee timing of a bylined article placement or published article after an interview? Ahem, by the way, that's against our code of ethics.). So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? So why ask your PR team to guarantee media results?
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Ethical Voices
DECEMBER 18, 2023
I like helping B2B tech companies with really arcane technology tell stories that people care about. It was a great exercise very early in my career. What is the most difficult ethical challenge you ever confronted? Part of that was interviewing people at a metro stop and getting their takes on this. I agree with you.
Stephen Waddington
MAY 23, 2018
A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.
Cision
AUGUST 9, 2016
In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. In a crisis, ethics has to be a top consideration. But I find enjoyment in testing new technologies and exploring new trends.
PR in High Definition
JULY 22, 2019
The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Ordinarily, as with most new tech, there’d be a range of media coverage outlining the pros and cons of the technology, the risks and the opportunities, and the short and long-term applications. Not this time.
Cision
JUNE 1, 2017
The most satisfying aspect of my current position as a senior vice president at the PR agency Comunicad, is the confidence I have to voice my opinion, not be afraid to exercise my creativity, and being able to mentor other talented women who are starting their journey in this business. MP: Hone in on your skills in every way possible.
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