ImPRessions - Crenshaw Communications

MAY 28, 2020

Make your pitch schedule timely. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. .

Strategy 287

Strategy Media Measurement Product Launch 287

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Simple advice for PR pitches from journalists Reporters get a lot of pitches. The results found 61% of journalists get 100 pitches a week or more.

Journalism 127

Journalism Media Relations Report Media 127

Remote PR Jobs

SEPTEMBER 25, 2023

A freelancer is an invaluable addition to your address book, because they are flexible, often pitching different publications, constantly developing their networks and available to take on all kinds of projects they might not have been able to as a staffer. It’s worth it, though. Most of the time they’re funny, sometimes a bit annoying).

Product Launch 100

Product Launch Pitching Meeting Corporate 100

5W PR

JANUARY 3, 2024

Tools and techniques Public relations careers involve crafting press releases to announce newsworthy events or initiatives. Pitching story ideas to journalists to secure media coverage. Organizing events to enhance brand visibility and strengthen relationships. PR involves ongoing efforts to maintain a positive image.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

AUGUST 27, 2021

Event Planning. When it comes to planning and executing events, this is an effort that can benefit both marketing and public relations campaigns for a company. Numerous PR agencies provide this service, which entails creating and executing an event, such as a product launch party, from start to finish.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story.

Publicity 334

Publicity How To Agency Product Launch 334

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. Keep pitches tight and on topic, and work to serve reporters’ needs. Be honest and realistic. Target your media outreach.

Product Launch 196

Product Launch Pitching Meeting Conference 196

Landis PR

AUGUST 22, 2022

This applies equally to a product launch, leadership announcement or any news moment at the company. Why do you have this pitch idea? Why stage a media event? “Why” then becomes a critical question your PR agency should ask you with every new announcement or moment. Why issue a press release?

Strategy 98

Strategy Product Launch Storytelling Agency 98

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Dos and don’ts for holiday media pitching. The Christmas/Hanukkah time in particular is so cluttered that a marginal pitch that might slip through on another occasion will probably be tossed out. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

5W PR

JULY 7, 2021

Goals and Pitches. The goal can be to build brand awareness, get attention for a new product launch, showcase the business growth, encourage investment, or simply generate thought leadership and position the company as an authoritative presence. Reverse Pitching. There are three core elements to all interesting stories.

Publicity 88

Publicity Pitching Product Launch Viral 88

Prohibition

AUGUST 29, 2023

Tastings and events : Organise tastings or launch events to allow potential customers, influencers or press to experience your new product or menu item first hand. This could include traditional media outlets, social media platforms, food blogs, or industry events.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For example, your brand can create a positive image by allowing your representative to become a speaker at an event.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Insufficient research. It takes talent, and we’re proud of that. Muddling the message. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. This is the ultimate way to “own the conversation” and control the message, since you’re the host of the entire event.

Leadership 149

Leadership Product Launch B2B Software 149

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. This is meant to be a soft sell, not a hard commercial pitch.

B2B 147

B2B Data Retail Survey 147

Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. So, with the addition of a new exhibit hall since then, assuming the pandemic will subside, CES 2023 could be the biggest ever version of this event. And maybe you will!

Automotive 74

Automotive Mobile Technology Resources 74

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Your story will be more likely to stand out in the vast CES ocean of tech talk if you cut the jargon, strip out tired buzzwords, and focus on the human factor when pitching it to media and analysts. You can even pitch media once CES has ended. Think about it, many tech journos started receiving CES pitches in July!

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Some people say they are more productive at home and enjoy going fully virtual. Others who are social butterflies, like me, miss the social aspect of working in an office – catching up with co-workers and in-person events. . Now, however, it could start to get tougher for people to stay motivated.

Wireless 207

Wireless Product Launch Energy Meeting 207

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., Many companies have comparable products, but if yours has been tested by large companies or used by celebrities, that’s something to celebrate and promote. . By Andy Lowe. What is the Why? . Learn More at: .

Product Launch 52

Product Launch Pitching Industry Social Media 52

PR Fuel

JANUARY 15, 2021

It can discuss a product launch or a business merger. It has to celebrate a company achievement, summarize an event, or convey an urgent message. It’s not a sales pitch or a way for the brand to “pat itself on the back.” You can use this section to discuss the benefits of the product. Quotations.

Writing 59

Writing Product Launch Examples Consumer 59

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. Like glowing media coverage from a writer we hadn’t pitched, or hearing from a former client who wants to re-connect.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

OnePitch

MAY 3, 2022

During the episode, Tom shares about the constant array of crypto news he receives, what kind of information he wants to see in a pitch, his personal thoughts on exclusives, and more. His Thoughts on Pitches. [00:03:50] Are you getting bombarded with pitches? What He Writes About. [00:02:10] 00:02:10] BB: Oh, sunny, sunny.

Banking 52

Banking Product Launch Pitching Interviews 52

ImPRessions - Crenshaw Communications

MAY 31, 2016

It helps to gain a fair hearing for your pitch, and even a negative response can offer insight on how to make a weak pitch better. PR is about parties and special events. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? Notifying media members about an upcoming event. Knowing when and how to pitch media members is key to securing coverage. One of the best ways to secure coverage from relevant media is by sending a press release.

Product Launch 102

Product Launch Social Media Newspapers Writing 102

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.

Agency 62

Agency Case Study How To Crisis 62

Solo PR Pro

NOVEMBER 15, 2022

I also look at the external landscape to see if there are any sort of macro themes, trends or events that will impact storylines or pitch angles for a particular client,” she says. Ask about their planned product launches, new service offerings, expansion plans or revenue goals.”. Consider your own business goals.

How To 58

How To Trade Shows Product Launch Course 58

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) On the back of this, we successfully pitched it to relevant media titles and were able to gain several pieces of coverage. It goes without saying that press office skills are vital in public relations. However, as well as issuing standard releases (e.g.

How To 62

How To B2C Trends B2B 62

PR Fuel

JANUARY 24, 2022

Use press releases to spread awareness for a product launch or an important business milestone. They can also come in handy when announcing a particular event or sharing any news that’s relevant to your audience. Your pitch has to stand out since journalists get many of them. Draft an Eye-catching Press Release.

Creativity 110

Creativity Data Measurement Product Launch 110

ImPRessions - Crenshaw Communications

MARCH 15, 2017

It can happen when PR people know that a client wants a splashy press event, or that the CEO thinks USA Today is the most influential media outlet for his message, and somehow those kinds of deliverables become the goals of the PR effort. There are so many ways timing can work for you in PR, but it works against you as well.

How To 149

How To Government Product Launch Internal 149

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? A round-up story that should have included your new product did not. When does the team put out a press release? These are all questions for a qualified PR firm.

Company 136

Company Interviews Reputation Privacy 136

PR Fuel

OCTOBER 19, 2021

For example: Are you hosting a large event to build awareness for a specific cause? Do you have an upcoming product launch of an innovative product? A product launch may seem exciting to you, but it is not newsworthy if your product is the same as millions of other products on the market.

Writing 52

Writing Product Launch Storytelling Pitching 52

Prohibition

AUGUST 16, 2021

For example, you could take a ‘soft sales’ approach and show your followers how to use your product. This demonstrates to your customers the benefits of what you are selling and steers you away from the more traditional sales pitch. Ensure you promote the event in advance to encourage people to join.

LinkedIn 62

LinkedIn Video How To Marketing 62