Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. This is meant to be a soft sell, not a hard commercial pitch.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Some people say they are more productive at home and enjoy going fully virtual. Others who are social butterflies, like me, miss the social aspect of working in an office – catching up with co-workers and in-person events. . Now, however, it could start to get tougher for people to stay motivated.

Wireless 207

Wireless Product Launch Energy Meeting 207

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? This guide will discuss how to write a press release and how to effectively send one to people who want to learn more about your company. Notifying media members about an upcoming event. What Is a Press Release?

Product Launch 101

Product Launch Social Media Newspapers Writing 101

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. The best rule, of course, is to slightly underpromise and overdeliver — in writing. The overpromise.

Media Training 249

Media Training Policies Agency Interviews 249

Public Relations Sydney

OCTOBER 8, 2014

Here are some events and special occasions where a media release would be most appropriate. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate.

Writing 45

Writing Media eBook Survey 45

PR Fuel

JANUARY 24, 2022

Use press releases to spread awareness for a product launch or an important business milestone. They can also come in handy when announcing a particular event or sharing any news that’s relevant to your audience. The success of your PR campaign largely depends on your press release writing talents.

Creativity 109

Creativity Data Measurement Product Launch 109

OnePitch

MAY 3, 2022

During the episode, Tom shares about the constant array of crypto news he receives, what kind of information he wants to see in a pitch, his personal thoughts on exclusives, and more. What He Writes About. [00:02:10] His Thoughts on Pitches. [00:03:50] Are you getting bombarded with pitches? 00:03:50] BB: Agreed.

Banking 52

Banking Product Launch Pitching Interviews 52

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? Often we are asked if there is a standard format for writing a media release. Here are some events and special occasions where a media release would be most appropriate. Do you have an exciting announcement to make about your company?

Media 89

Media eBook Survey Travel 89

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Take stabs at writing up the dream media results and crafting the headlines that would spell success. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. Don’t let budgets hamstring your thinking. ” Also helpful?

Airlines 120

Airlines Exercises Fashion Print 120

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts.

Pitching 36

Pitching Transportation Conference Report 36

Beyond PR

APRIL 27, 2016

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. From there, review email leads from previous events and crosscheck them against the current exhibitor and attendee lists.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. The primary goal of issuing an event press release is increasing attendance. The key here is that it is an informative piece of content.

Examples 62

Examples Product Launch Data Report 62

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Implement customer feedback into product or service development. Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

PR Fuel

DECEMBER 2, 2020

For example, if you have launched a gadget, find a notable tech writer. If you’ve hosted a charity event, find a Human Interest reporter. Write A Pitch. Once you have found potential journalists/publications for your press release, you have to write a pitch. We can help with writing your press release.

Pitching 69

Pitching Writing Product Launch Blogging 69

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Writing a Press Release. The Best Press Release Writing Service Knows Your Brand.

Writing 52

Writing How To SEO Infographics 52

PR Fuel

MAY 24, 2022

The first step to writing an effective press release is keeping it short. Write a Compelling Headline. If your release is about an event, a product launch, or some research, for example, it will be hard to get your point across without these added in. Your press release is not a sales pitch. Add Multimedia.

Writing 72

Writing Product Launch Infographics Pitching 72

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Fuel

JUNE 16, 2021

In fact, 61% of reporters prefer pitches in the morning. You should also avoid writing press releases to send over the weekend. Think about current events that are occurring in your industry, too. Immediate release events might include breaking news. On a Friday, however, they likely have their mind on the weekend.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Shift Communications

AUGUST 3, 2016

You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. Tap into Current events. As much as your product may excite you, it is one of thousands being pitched out. Tie to current news trends.

B2B 60

B2B Interviews Strategy Product Launch 60