The Hoyt Organization

SEPTEMBER 8, 2023

It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. Opportunities For Using AI In PR But how can public relations professionals make the most of this resource? Then they need to take the right steps in ensuring that it is implemented ethically.

Publicity 99

Publicity Ethics Analysis Data 99

Sword and the Script

DECEMBER 12, 2023

Tell us about your new book and why you decided to write it? The tool market is exploding, but there are limited resources to support practitioners. Its goal was to describe the practical use of AI tools to help widen understanding and improve ethical adoption. The book seeks to readdress the balance.

Software 149

Software Tools Ethics Privacy 149

PRSay

JUNE 7, 2023

Look for AI as a way for news organizations to extend their reach and to accomplish more with existing resources — becoming a virtual teammate for many reporters. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek. Fact-checking will become more critical.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Sword and the Script

AUGUST 17, 2021

Six in 10 comms pros face ethical challenges. A survey of 1,046 communication professionals in North America found 33% day they faced several ethical challenges in the last year and another 29% faced one ethical challenge. Finally, reporters respond to just 3.27% of pitches, however, many will write a story without responding.

Creativity 96

Creativity Study Ethics Publicity 96

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. 40] If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful. That’s of course what I did.

Blogging 121

Blogging Software B2B Survey 121

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. How do we create belonging in a hybrid environment?

Ethics 52

Ethics Publicity Data Agency 52

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career? ” Was the thinking.

Ethics 80

Ethics Nonprofit Community Examples 80

PRSay

APRIL 4, 2019

The APR designation demonstrates one’s ability to think strategically and validates a professional level of ethics, experience and competence. She and I had regular check-ins, where she would ask me how the task of writing my questionnaire was going. It is imperative to use the resources available to you.

Case Study 129

Case Study Ethics Study Course 129

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PRSay

SEPTEMBER 11, 2023

” Sign up for this free PRSA member resource here. The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. 21 at 1 p.m. ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.”

Enterprise 186

Enterprise Tools Technology Privacy 186

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. What other ethics issue did you want to discuss?

Ethics 105

Ethics Data Training Agency 105

PRSay

JULY 10, 2023

After condemning members of Congress who had voted to overturn the 2020 presidential election results, many companies donated money to those same lawmakers, according to a report from Citizens for Responsibility and Ethics in Washington, a nonprofit watchdog group. Clear messages on complex issues are important.

Brand 145

Brand Branding Nonprofit Government 145

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Landis PR

JUNE 26, 2023

AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. ChatGPT can be an excellent resource for brainstorming, too. By streamlining these processes, PR professionals can save valuable time and allocate their resources more effectively.

Publicity 52

Publicity Training Data Tools 52

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. How we use it: with an eye toward our firm’s ethical standards. How we don’t: accept everything it generates as the absolute truth or use it as an only resource. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. How we use it: with an eye toward our firm’s ethical standards. How we don’t: accept everything it generates as the absolute truth or use it as an only resource. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Polaris

NOVEMBER 17, 2014

Make sure you devote the necessary resources to your blogger outreach and don’t skimp on the free samples so the bloggers can try your product. Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. Bloggers don’t have an editor.

Media Relations 232

Media Relations Marketing Media Fashion 232

Burrelles Fresh Ideas

MAY 28, 2024

Consider the target audience, goals, and resources when selecting the most appropriate storytelling medium for maximum impact. Choose the most appropriate storytelling format based on your resources and audience preferences, such as blog posts, patient testimonials, videos, or social media campaigns.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). Resources for adjunct instructors. Here are some more resources to check out.

Education 107

Education Course Nonprofit Resources 107

Journalistics

SEPTEMBER 13, 2021

Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. Do you completely disagree and believe journalism ethics are alive and well today? Paid stories disguised as editorial. With the media, succeeding in a pay-to-play world means two things. Let me know.

Advertising 52

Advertising Advertising Ethics Conference 52

Remote PR Jobs

SEPTEMBER 25, 2023

Offering any type of financial gain may be an ethical approach for social influencers, but it is not an acceptable way to approach a journalist. Instead, write a quality pitch email and keep your fingers crossed. Avoid Dictating As mentioned above, true journalists do not accept any sort of payment from public professionals.

Technology 100

Technology Publicity Pitching Trade Shows 100

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”. But just 2% said “always.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. I know you're not supposed to do that. Starting small is a great way to dip your toe in.

Meeting 100

Meeting Journalism Interviews Employee 100

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Stephen Waddington

OCTOBER 12, 2018

You’ll get a measure of the individual's seniority and maturity from their writing. I know that the vast majority of us are ethical and practice professionally — we'd never lie about something in order to avoid negative coverage, or deliberately misrepresent what our organisations do in order to make them appear more favourable.

Ethics 84

Ethics Employee Policies Video 84

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them.

Trends 135

Trends Marketing Pinterest Social Media 135

Polaris

DECEMBER 11, 2014

I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. Times have certainly changed. Then let them know the correct facts.

Apparel 123

Apparel Media Ethics Interviews 123

Sword and the Script

OCTOBER 4, 2022

They have seemingly infinite resources and insurmountable access to talent and machinery. The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. Muck Rack now has the resources to compete on the same playing field with a modern and homogeneous technology platform. Perspective.

Technology 81

Technology Company Analytics Writing 81

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” I’m interested to see if another social platform will inherit Twitter’s status as a hub for journalists and a resource for breaking news.

Writing 198

Writing Communications Marketing B2B 198

Melissa Agnes

SEPTEMBER 4, 2020

Note: While this review was sponsored by ReputationDefender, it was important to us that we take an unbiased approach at experiencing ReputationGrower with the hopeful intent of providing you, your team, and your organization with a valuable additional resource for your crisis readiness. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Karen Freberg

FEBRUARY 16, 2018

Emily and Amber were talking about how there wasn’t really a book that covered short form or long form content creation, addressed the issue of actually the best practices of writing an email and other key topics surrounding digital media. Why did we write this book? We sat and drank out coffee. Here are some reasons.

Writing 40

Writing Exercises Advertising Advertising 40

Stuart Bruce

MARCH 18, 2015

Free online training for trainers resources and guides. Ethics is a new compulsory module where you must log at least 5 points. Given the international nature of my work the best way I can record points here is to contribute to the development of ethical best practice for the PR profession globally. Write my book!

Training 60

Training Ethics Course Analytics 60

Cision

FEBRUARY 3, 2017

It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results. In this manner Snapchat has become a go-to resource, in additional to Facebook live, for relevant community-oriented content.

SEO 120

SEO Creativity Mobile Journalism 120

Karen Freberg

NOVEMBER 25, 2020

The 12 students – a mixture of graduate and undergraduate students – worked extremely hard on their research, creative brainstorming sessions, and writing sessions to produce a final project which was both inspiring and unique. Additional resources and readings that would be helpful? More detail = better. Lead by example.

Meeting 96

Meeting Course Guidelines Education 96

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. We’ve curated the best starter resources we’ve found into the Ultimate Beginner’s Guide to AI in Marketing , which you can access for free online. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Buzzstream

JULY 7, 2021

Simply write more editorial content for your site, feature the 3rd party websites you want links back from in the content, and conduct your outreach letting them know about their feature on your site! Strategy #6 Pitching as a Resource. You could create your resource as a webinar, blog post, or workshop series.

Case Study 113

Case Study Study Strategy Leadership 113