Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) Should PRos only be pitching individual journalists? I would only pitch individual journalists.

Strategy 52

Strategy Interviews Pitching Energy 52

Bianchi Biz Blog

MAY 22, 2023

So far, it’s mostly been an enterprise-driven beat but I handle breaking news and spot news as well. Taking my three-year-old and my five-year-old to school, parks, museums, play dates and teaching them how to ride a bike, What advice do you have for PR people that want to pitch you? Pitch news instead of promotional material.

Automotive 76

Automotive Meeting Report Real Estate 76

Flack's Revenge

MARCH 8, 2022

“ Guest host Julia Galef interviewed Tetlock as Ezra was on paternity leave. She has her own podcast, Rationally Speaking , and wrote the book “ The Scout Mindset: Why Some People see Things Clearly and Others Don’t.”

Technology 156

Technology Comparison System Enterprise 156

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98

Meeting Media Print Enterprise 98

OnePitch

NOVEMBER 17, 2022

Read below for the entire interview with Cassie: . What’s the best pitch of yours that resulted in coverage and what elements made it successful? It was both unique and timely, which made it a successful pitch. I always like to be very explicit about what I’m trying to pitch.

Strategy 52

Strategy Real Estate Media Pitching 52

Flack's Revenge

JANUARY 20, 2016

Top Reporters Share Tips at Enterprise Tech Meetup. New York Enterprise Tech Meetup is one of my favorite tech events in the city. You should know the reporter and publication, and tailor the pitch. ” Hackett welcomes pitches, but doesn’t respond to all. Konrad gets a lot of product pitches.

How To 120

How To Real Estate Pitching Enterprise 120

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. What advice do you have for PR people that want to pitch you? I’m happy to chat about story ideas and pitches of all sorts. Contact me anytime: knagl@crain.com.

Meeting 75

Meeting Report Automotive Media 75

Bianchi Biz Blog

APRIL 19, 2021

At USA TODAY , I cover a wide range of business news with a focus on short-term enterprise and some breaking stories. What advice do you have for PR people that want to pitch you? They also usually recognize that the best way to go about their pitch is to explain how it fits in a trend that’s gone unnoticed or little reported.

Report 85

Report Meeting Automotive Media 85

Bianchi Biz Blog

OCTOBER 5, 2020

However, the ones I’m most proud of are those not based on an announcement or press release and instead are enterprise stories that have perhaps started with a tiny hunch or tip or general curiosity into a person or topic. What advice do you have for PR people who want to pitch you? But that’s not my job.

Transportation 92

Transportation Meeting Report Media 92

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Bianchi Biz Blog

OCTOBER 24, 2022

For our enterprise and feature stories, we always aim to incorporate the human element as well. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to. Any pet peeves with PR people?

Meeting 60

Meeting Automotive Transportation Newspapers 60

Business Wire

MARCH 22, 2017

Senior VP/Executive Editor-at-Large of Black Enterprise The key takeaway from Alfred’s presentation was “don’t play yourself.” Consider exclusive interviews with these thought leaders as a way to co-opt their audiences to promote your message. People expect to be pitched on LinkedIn, making them the perfect prospects.

Social Media 150

Social Media Trends LinkedIn Media 150

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. Sand Hill: Mining an Untapped Vein of Enterprise Big Data.

Industry 74

Industry Marketing Enterprise Mobile 74

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. However, if you are looking for reporters to pitch on Instagram, good luck with that. IT professionals play the most impactful role in the enterprise purchase process.”. How could that be?”.

Data 90

Data Enterprise Survey Instagram 90

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Flatiron Communications

NOVEMBER 10, 2018

Duo simplified security at the enterprise level with its cloud-0based multi0-factor authorization across multiple devices. I had the good fortune to meet and take the Starup University stage before an audience of 1,000 with the founder of Duo Security Dug Song. The company, which just sold to Cisco for $2.35

Conference 34

Conference Web Hotels Enterprise 34

Sword and the Script

FEBRUARY 4, 2020

It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. 9) OnePitch analyzes 1,000 pitches for trends. 10) PE firm completes $2.7

Software 104

Software Analysis Data Tools 104

Shift Communications

OCTOBER 17, 2014

One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. If a candidate has made it past the introductory round, it’s not unusual for me to drop on F-bomb or two somewhere in the interview process.

Agency 146

Agency Pitching Training Meeting 146

Beyond PR

MAY 16, 2016

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. Check it out to learn more about the types of stories he looks for and his dos and don’ts for pitching. Want even more media moves?

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. But still, the media relations is dead prediction seems to gain steam.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Cision

SEPTEMBER 8, 2016

When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Conducting deep dive interviews. Only 20 percent. Featuring them in an expert roundup. What’s old is new again.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Beyond PR

APRIL 11, 2016

This week’s highlights include an update on Jim VandeHei’s move from POLITICO, an executive editor promotion at Conde Nast Traveler, and an interview with Global National’s Parliamentary correspondent. Want even more media moves? Since then, the political and policy site has grown and expanded worldwide.

Travel 40

Travel Media Enterprise Policies 40

Ethical Voices

JUNE 20, 2022

Today, I have got my own enterprise and doing more in the world of cyber security. He wanted to send out his own pitch letters and put why the organization was great. Check out the full interview, with bonus content, here. I was working with them for about 10 years as a contractor, and many people thought I was part of them.

How To 52

How To Ethics Technology Course 52

Communications Conversations

AUGUST 31, 2018

But, in general, reporters don’t want a product pitch on a press release. Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce. At Life Time, I spend a good chunk of time pitching stories to media across the country and Canada.

Media 112

Media Journalism Report Video 112

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions.

Conference 36

Conference Journalism Web Comparison 36

Sword and the Script

APRIL 17, 2018

Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. I hope that this interview with Matt Garrepy will help give us all something to think about ahead of time. Thanks, Matt!

Marketing 63

Marketing Technology Data System 63

Buzzstream

FEBRUARY 9, 2024

In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. If you plan to pitch using email, check out our email outreach templates. Using BuzzStream to Send Press Releases BuzzStream has a bulk send feature built into the platform for sending press releases.

Examples 62

Examples Product Launch Data Report 62

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands? Plus, the agency gets bragging rights for making it happen.

Corporate 100

Corporate Leadership Brand Branding 100

Cision

AUGUST 10, 2015

Wondering how to get your email pitches read by journalists? Zapier is a freemium service that offers integration into a rich group of enterprise-level apps , as well as to most of the APIs that IFTTT integrates. For Thunderbird users, here is how to use templates. Read the tip sheet today! Use Voice Recognition Software.

Software 120

Software Mobile Video Examples 120

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. Listen to the full interview, with bonus content, here. The death of truth and the need for regulation. It was not received well.

Ethics 72

Ethics Agency Journalism Corporate 72

Bad Pitch Blog

FEBRUARY 26, 2006

It’s a really skuzzy pitch. World’s Biggest Engagement Ring Store®, or to schedule an interview with Steve Robbins please contact: Tracey Lyles Senior Media Services Specialist Office: 818-662-0357, ext. It''d be fun for an enterprising reporter to follow up on this 2004 tale. Reporter was shocked and appalled – all BS aside.

Enterprise 40

Enterprise Report Interviews Pitching 40

Contently - Strategy

JULY 31, 2019

Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. To use a hub and spoke model in content marketing is to center all pieces of content around a single enterprise project. Ideation just means pitching or brainstorming. Hub and spoke.

Content Marketing 111

Content Marketing Marketing Media SEO 111