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Pitches That Placed: How to Pitch Sources to Black Enterprise

OnePitch

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage, and a video interview , in Black Enterprise for its introduction to a valuable source. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Email us at info@onepitch.co

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Meet the Media – Dan Rosenheim

Landis PR

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98
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Meet the Media: Kurt Nagl, Manufacturing Reporter at Crain’s Detroit Business

Bianchi Biz Blog

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. What advice do you have for PR people that want to pitch you? I’m happy to chat about story ideas and pitches of all sorts. Contact me anytime: knagl@crain.com.

Meeting 74
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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

Read below for the entire interview with Cassie: . What’s the best pitch of yours that resulted in coverage and what elements made it successful? It was both unique and timely, which made it a successful pitch. I always like to be very explicit about what I’m trying to pitch.

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Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner

Bianchi Biz Blog

For our enterprise and feature stories, we always aim to incorporate the human element as well. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. What advice do you have for PR people that want to pitch you? Stick to the keep-it-simple principle.

Meeting 60
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Collision’s Audacious Return to Toronto

Flatiron Communications

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions.

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Too many beers: ethics and client conflicts – Ken Kerrigan

Ethical Voices

Can corporations really be ethical media enterprises? We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. Would your friends and family be pleased or local politicians, anybody in society, outside stakeholders, would they be okay with what we’re doing?”

Ethics 71