Prohibition

JULY 13, 2021

Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media. Whilst this may be somewhat jarring to marketers, the ‘vanity metrics’ topic is still heavily debated.

Social Media 62

Social Media Trends Pinterest Radio 62

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. About Critical Mention. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

Critical Mention

SEPTEMBER 24, 2019

Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

DECEMBER 17, 2019

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set. YouTube is the second most popular search engine in the world (Search Engine Journal).

YouTube 91

YouTube Radio Analytics Television 91

Cision

APRIL 28, 2015

Your engine doesn’t perform well, it’s sluggish, and doesn’t get the mileage you expect. Podcasters, start thinking like a sound engineer or public radio news producer, and play with ambient and “found sound.” Your engine is only as good as the fuel you put into it. Do it every day.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Critical Mention

JUNE 8, 2021

Critical Mention’s Media Monitoring also now links TV channels, TV programs, radio stations, radio programs, and podcast shows directly to their respective Outlet pages in the Media Contact Database. Together, these connected features provide an even more powerful all-in-one platform to customers. .

Industry 78

Industry Radio Media Analytics 78

PRSay

JULY 1, 2022

There were newspapers, magazines, wire services, trade publications, TV and radio. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist. Three major broadcast networks dominated TV.

Handbook 190

Handbook Publicity Newspapers Television 190

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air. Should businesses slow AI innovation?

Ethics 96

Ethics Privacy Radio Sports 96

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

JULY 13, 2021

In addition to Social Media Monitoring, Critical Mention also offers monitoring for the most expansive set of TV and Radio Monitoring for stations in North America. I also can’t say enough about the work that our engineering, product and DevOps have done.

Instagram 156

Instagram Industry Media Analytics 156

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. If you are using a professional AV company (spoiler alert – you should) the audio engineer will be able to accommodate your mic preferences.

Engineering 383

Engineering System Hotels Television 383

Critical Mention

OCTOBER 9, 2019

Not only will these steps support your social media branding efforts, but these inexpensive social strategies will help your organization rank higher on search engine results. Nevertheless, social media marketing success is possible so long as you persist brand growth and engagement through consistency, patience and relevancy.

Social Media 75

Social Media Marketing Media Instagram 75

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Remember that Google is a question search engine. What we know for sure is that the more visibility you get, more potential customers and clients can learn about you and that means more business for you and ultimately more revenue and profits. Permalink

Publicity 331

Publicity Television Local Pitching 331

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Share Tweet Share. If so, it is more likely to appear on their search results page.

SEO 80

SEO Strategy Engineering Mobile 80

Bianchi Biz Blog

AUGUST 31, 2023

Put That Coffee Down : Host Kevin Hill and special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling and marketing with the top leaders in freight.

Transportation 89

Transportation Automotive Mobile Interviews 89

Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. About Critical Mention. Customer support is available 24/7/365. .

Technology 125

Technology Television Analytics Radio 125

Critical Mention

AUGUST 22, 2019

Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. Maneuvering the challenges that come within digital marketing can be tough at first. However, we’ve put together some key indicators that point to why it’s time for you to hop on the video marketing train.

Video 95

Video SEO Engineering Radio 95

Critical Mention

OCTOBER 21, 2020

Adding podcasts also expands Critical Mention’s industry-leading content, which already includes global TV, Radio, Online News, Licensed Content and Social Media Monitoring. The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts.

Radio 78

Radio YouTube Engineering Technology 78

wiredPRworks

APRIL 6, 2022

Ted successfully managed challenging stage set-up and tear down with superb sound engineering performance for acts like Toby Keith, Billy Joel, Van Halen, Pat Benatar, and Nana Mouskouri. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

How To 52

How To Engineering System Insurance 52

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Sword and the Script

APRIL 13, 2021

He is a senior director of Engineering and Head of Data Science for the company – and was the co-founder of Wrapidity , who Meltwater acquired in 2017. What is the value of NLP to PR (and marketing)? It also allows PR and marketing teams to identify which aspects of an entity are heavily talked about and in which context.

Analysis 78

Analysis Marketing Engineering Data 78

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. Content marketing isn’t a new idea for PR. Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all. Now content is the hottest new marketing idea.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Bianchi Biz Blog

JUNE 21, 2022

My specialty is coverage of equipment issues, from engines to brakes and everything in between. Understand the market I write for. I’m still actively involved in community theater as a sound engineer and have about a dozen musical productions to my credit. I am a freelance editor representing Heavy Duty Trucking and TruckNews.

Meeting 87

Meeting Media Chemicals Radio 87

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. Marketing and social media pros should take advantage and tend to the symbiotic relationship between social media and SEO. Priscilla is the marketing coordinator for Critical Mention.

SEO 80

SEO Social Media Strategy Media 80

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

MAY 21, 2016

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space.

Social Media 64

Social Media Marketing Media Content Marketing 64

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean? Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Newsfile

JUNE 28, 2023

Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. In addition, conducting media monitoring will help position you as a leading public relations or marketing professional. What Is Media Monitoring? What does a Google alert do?

Media 52

Media Analytics Radio Google 52

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. See how they market online. Are calls to action part of their marketing tactics?

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

FEBRUARY 14, 2023

The feature is called “PR Copilot” was “built in-house and integrated directly into our platform by our engineering team but leverages the GPT API as a foundation,” said Innodata CEO Martin Lyster and Diane Vuignier who is vice president of Product Development for the Agility business unit, in response to an email sent with questions.

Software 140

Software Pitching Analysis Community 140

Cision

MAY 3, 2017

Pilots have altimeters, instruments that help them monitor their elevation in the sky, with radar they know where they are in relation to other planes, the ground, and even how well their engines are performing. The brand doesn’t blow up because you’ve engineered around major issues customers actually care about.

Airlines 137

Airlines How To Engineering Radio 137

Burrelles Fresh Ideas

MARCH 5, 2024

Unpaid search engine traffic. Product roundups by other content creators. Online customer reviews (both positive and negative). Product reviews on platforms like YouTube, social media platforms, or blogs. The importance of earned media in public relations can’t be understated.

Media 98

Media Nonprofit Pitching Analytics 98

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs.

Crisis 151

Crisis Government Energy Community 151

Bianchi Biz Blog

MARCH 17, 2022

Ranging in length from a few minutes to over one hour, the podcasts focus on topics that can help automotive and technology executives stay on top of leading industry trends and gain insight on the future of mobility, helping them keep up with this rapidly changing and competitive market.

Automotive 77

Automotive Mobile Technology Transportation 77

PR Fuel

MARCH 19, 2021

You’ve probably experimented with many marketing mediums already. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Search Engine Optimization. Don’t let your marketing effort get lost in a sea of similar stories. Writing an Online Press Release.

Small Business 86

Small Business Writing Engineering Infographics 86