Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Write a Compelling Meta Description. Share Tweet Share.

SEO 80

SEO Strategy Engineering Mobile 80

Critical Mention

OCTOBER 9, 2019

Not only will these steps support your social media branding efforts, but these inexpensive social strategies will help your organization rank higher on search engine results. Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post.

Social Media 75

Social Media Marketing Media Instagram 75

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. Your marketing team will own the PR activities.”

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Software Pitching Analysis Community 135

Critical Mention

AUGUST 22, 2019

Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. Maneuvering the challenges that come within digital marketing can be tough at first. However, we’ve put together some key indicators that point to why it’s time for you to hop on the video marketing train.

Video 95

Video SEO Engineering Radio 95

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Then, write a fresh release for that publication.

How To 101

How To Guidelines Writing Pitching 101

Waxing UnLyrical

NOVEMBER 2, 2016

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. Her example: “Paul Hall, also known as the “Main Money Man,” is an investment banker and radio host.”. Think for a moment. Start with the basics.

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Writing LinkedIn Radio Examples 40

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. Marketing and social media pros should take advantage and tend to the symbiotic relationship between social media and SEO. Priscilla is the marketing coordinator for Critical Mention.

SEO 80

SEO Social Media Strategy Media 80

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. Content marketing isn’t a new idea for PR. Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all. Now content is the hottest new marketing idea.

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Digital PR Google SEO Content Marketing 154

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

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Digital PR Print Construction Television 76

Newsfile

JUNE 28, 2023

Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. In addition, conducting media monitoring will help position you as a leading public relations or marketing professional. What Is Media Monitoring? What does a Google alert do?

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Media Analytics Radio Google 52

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean? Well yes and no.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. When we’d finished touring TV studios in London and the dust had settled, I grabbed five minutes to speak with client’s marketing manager. B: SEO’s a subset of marketing.

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SEO Engineering Content Marketing Agency 120

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.

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Meeting Automotive Media Technology 78

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Influencer Marketing? Influencer marketing involves collaborating with individuals (influencers) who have a significant following on social media or other platforms. What is Viral Marketing?

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Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals.

Measurement 40

Measurement How To Marketing Engineering 40

PeakMetrics Insights

APRIL 27, 2019

Instead of searching for people and organizations that share stories, organizations want to look at who writes the stories, which sources publish related content, and which receive a significant amount of attention. It can also help with social media marketing and the website’s search engine optimization.

Social Media 40

Social Media Radio Engineering Writing 40

PeakMetrics Insights

APRIL 27, 2019

Instead of searching for people and organizations that share stories, organizations want to look at who writes the stories, which sources publish related content, and which receive a significant amount of attention. It can also help with social media marketing and the website’s search engine optimization.

Social Media 40

Social Media Radio Engineering Writing 40

Beyond PR

MAY 2, 2017

It’s the foundation of marketing in 2017. How can you afford not be on social media and miss out on this potential market? Sweeten your marketing plan by adding in free publicity. Did you invent a revolutionary product, write a book, or win an award? Remember that Google is a question search engine. PR = Jelly.

Social Media 78

Social Media Media Local Pitching 78

Maxim Behar

JANUARY 11, 2024

The fact that there are leaders, the fact that there are managers, the fact that there is freedom, the fact that there is a market whatsoever. But we have a market. It's more marketing than it is management. When he presented it to journalists, he said, "This is the car, I put petrol in it, start the engine, and off it goes".

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Music and radio. How effectively can I target new customers/prospects on the platform?

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Social Media How To Insurance Insurance 233

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Content Marketing is no Longer a Shiny New Object. But What Makes Content Marketers Successful?

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Something else was going on. Practical value.

Energy 120

Energy Viral Storytelling Community 120

Buzzstream

APRIL 25, 2024

Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. Search Engine Journal has a great breakdown of this topic.) For example, here is what Sprinklr’s top keywords look like: I see many social marketing-related terms, so this would generally be a good fit.

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Brand Branding How To SEO 62

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Financial 52

Financial Content Marketing Examples Banking 52

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Unfortunately for them, as they took off, a flock of Canadian geese came flying into their windshield and took out one of their engines.

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Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. The result: PR is poorly integrated with the rest of marketing.

Measurement 40

Measurement How To Analytics Customer Service 40

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. NOTE: Originally published on October 15, 2008. I dislike the term “targeted” publics.

Reputation 52

Reputation Social Media Internal International 52

PR Conversations

NOVEMBER 12, 2015

He invented a method of measuring listener response to radio broadcasts and published many books before his death in 1961. In my experience, this stage is one that is more common in advertising and marketing than public relations communications. Competition for the public’s attention is fierce.”

Survey 40

Survey Publicity How To Measurement 40

Bianchi Biz Blog

JUNE 21, 2022

My specialty is coverage of equipment issues, from engines to brakes and everything in between. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. My foray into journalism began by writing “letters to the editor” to several trucking trade pubs.

Meeting 87

Meeting Media Chemicals Radio 87

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Amrit Pal is an undergraduate engineering student at BITS Pilani in Goa, India. India is the cradle of regional languages. Wanna Subscribe? Shall We Tweet?

Social Media 78

Social Media Web Media Measurement 78

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. When it comes to the news industry, trending topics come and go like the tides. Enter the podcast In recent years, the popularity of podcasts has exploded.

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Pitching Interviews Trends Journalism 100

PR Fuel

OCTOBER 23, 2020

From there, the journalists will decide which press releases to use in their blogs, TV news bulletins, newspapers, radio, or podcasts. With so many options flooding the market, how can you decide which one is best for you? Some search engines, such as Google, look down upon duplicate content. Focus on Quality. Let us know.

Software 105

Software Engineering Writing Video 105

PR Fuel

MARCH 19, 2021

You’ve probably experimented with many marketing mediums already. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy. Search Engine Optimization.

Small Business 94

Small Business Writing Engineering Infographics 94

PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. It’s not enough to learn how to write a press release, though. Our company will write, edit, and distribute the press release for you. Write a Submission Email. Create a spreadsheet to stay organized.

Guidelines 86

Guidelines SEO Social Media Engineering 86

PR 20/20

JUNE 7, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How might AI redefine marketing jobs? But marketers are still largely in the dark about AI’s implications. AI is already changing how marketing works.

Marketing 41

Marketing System Technology Google 41

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. Digital Marketing Agency.

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Social Media Twitter Media Nonprofit 120