PR in High Definition

FEBRUARY 27, 2023

I’m talking about organisations, not necessarily PR professionals, but actually there’s always an incredible team behind great PR so it’s good to look at the drivers of the comms engine too. Could admiration be a reputation measure of success? To make this measurement a fair comparison, you need to look at universal reputation metrics.

Reputation 62

Reputation Comparison Measurement Engineering 62

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. So we’re continually working with AirPR to find the best ways to increasingly measure the impact of our efforts! K: Full plate!

Interviews 223

Interviews Retail Data Engineering 223

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Thought Leadership ? What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

AUGUST 7, 2020

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. His leadership has resulted in the improvement and modernization of over 160 globally-distributed datacenters, using configuration management, distributed networking, datacenter infrastructure management and hardware lifecycle management.

Technology 125

Technology Television Analytics Radio 125

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Pereg Ventures, along with all three of the company’s largest existing institutional investors, Wildcat Ventures, Storm Ventures, and Correlation Ventures, participated in the round.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

SEPTEMBER 28, 2022

That’s a pretty generous measure too. LinkedIn had done a lot of good with it’s think tank and restitution of the value of branding and genuine thought leadership in B2B marketing. it becomes an engine that compliments every other aspect of marketing and communications, including PR, search, brand, leadgen and sales enablement.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19. That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half.

Survey 101

Survey Trends Marketing Creativity 101

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Alarming when you remember that Richard Edelman refers to Google as “the world’s biggest reputation management engine.”

Publicity 134

Publicity Analysis Public Affairs Measurement 134

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Beyond PR

SEPTEMBER 12, 2016

Google’s ubiquitous search engine. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. By monitoring successes, failures and valuable measurements, you’re able to continually refine and adapt your approach for the best results. Apple’s simple aesthetic.

Measurement 40

Measurement Reputation Brand Branding 40

Buzzstream

JANUARY 22, 2024

For SEO, links from relevant sites tell search engines that your site is also contextually relevant, helping support your ability to rank. There is a right way and a wrong way to do it, however. So, here are a few ways to identify quality, long-lasting guest posting opportunities.

Analysis 90

Analysis SEO Guidelines Google 90

PRSay

APRIL 3, 2019

“Our future relies upon our ability to adopt new tech tools to analyze complex data, engage diverse audiences and measure tangible impact,” he says. For Fred Cook, director of the USC Center for Public Relations, the onus falls on communicators to keep citizens informed about what’s factual and what isn’t.

Study 130

Study Communications Technology Analytics 130

PRSay

FEBRUARY 20, 2018

The group agreed that D&I must be integrated into a company’s strategic plan and championed by leadership across business lines. Measuring D&I. Though the methods of measuring it may vary by company and industry, D&I almost always positively affects business performance and customer satisfaction, the panelists agreed.

Employee 129

Employee Groups Energy Resources 129

Stern + Associates

FEBRUARY 20, 2023

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” You cannot, and should not, be an ethical engineer if you have not gone through a process in which you have to deal with your impact on the things you’re developing.

Local 101

Local Community Ethics Education 101

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For a video campaign, PR can build a brand’s credibility through thought leadership opportunities and endorsements from influencers or industry experts.

Video 110

Video Marketing SEO Social Media 110

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. Video has helped CarMax extend its search dominance to YouTube, the second-largest search engine on earth.

SEO 119

SEO Automotive YouTube Video 119

Burrelles Fresh Ideas

AUGUST 8, 2023

With leadership on board, you can secure the necessary budget, talent, and tools to elevate your content initiatives and drive meaningful results. Seize this moment when leadership understands the value of content. By leveraging content analytics, businesses can measure and evaluate the effectiveness of their content strategies.

Communications 52

Communications Marketing Analytics Resources 52

Stuart Bruce

MAY 19, 2017

This week it hasn’t been business as usual because AMEC (the International Association for the Measurement and Evaluation of Communications) and the CIPR (Chartered Institute of Public Relations) both announced the death of AVEs (advertising value equivalency). CIPR measurement group.

Measurement 60

Measurement Groups Guidelines Education 60

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro. If you enjoyed this post, you might also like: PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

OnePitch

SEPTEMBER 8, 2022

We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth. What’s your best tip for measuring PR?

Pitching 98

Pitching Consumer How To Media Relations 98

Sword and the Script

NOVEMBER 28, 2017

Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. The 4 Engines You Need to Pull Off Content Marketing Successfully. I’m convinced the results were far better, but that’s what we had the means to measure. As the study says, “bloggers who measure results get better results.”.

Study 80

Study B2B Marketing Survey 80

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 4) Context in Marketing Campaigns, Mediums and Measurements [UML]. Whether you measure the first click or the last click, chances are there are a lot of other factors that lead to that moment.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. This is a measure of the number of people who will see your post in their NewsFeed without any paid placement. And then…no one sees it. It is no longer enough to hope they find it.

Advertising 120

Advertising Advertising Facebook B2C 120

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act.

Employee 87

Employee Real Estate Video Internal 87

Waxing UnLyrical

NOVEMBER 14, 2014

But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. I’m happy to report they agreed!

Blogging 99

Blogging Leadership LinkedIn Google 99

Waxing UnLyrical

NOVEMBER 9, 2015

Content Forecast Calls for Users, Search Engines, Customization, and More. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. Couch Control: Measurement Therapy for PR Pros.

Conference 40

Conference Internal International Leadership 40

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. SEM, or Search Engine Marketing, is the large umbrella that includes being proficient in tasks such as search engine optimization (SEO), content creation, email marketing and digital advertising.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. SEM, or Search Engine Marketing, is the large umbrella that includes being proficient in tasks such as search engine optimization (SEO), content creation, email marketing and digital advertising.

Marketing 60

Marketing How To Analytics Google 60

Waxing UnLyrical

OCTOBER 21, 2015

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. The challenge with data is that it can be difficult to comprehend. Image: Matias Garabedian via Flickr, CC 2.0.

Storytelling 40

Storytelling Data Analytics Engineering 40

Sword and the Script

AUGUST 27, 2019

You don’t really have an audience unless you have subscribers because you have no method or measure of retention. The 4 Engines You Need to Pull Off Content Marketing Successfully. Maybe they’ll return, but probably not…unless you actively work to build subscribers. Content Marketing is Still Relatively New.

Content Marketing 87

Content Marketing Marketing B2B Web 87

PRSay

JULY 21, 2017

Our discipline has evolved in many ways since I entered the profession (such as the role social media plays in our world), but this mix of natural and acquired skill remains critical for anyone engineering a career in public relations — especially at the agency or corporate level.

Sports 123

Sports Agency Interviews Travel 123

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Digital Sales & Marketing World. April 5 - 7, 2020 | Hartford, CT.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. We will see more of Snapchats, ChatGPT, et al.

Writing 198

Writing Communications Marketing B2B 198

Cision

JUNE 22, 2015

Where Facebook is a behemoth social network with consistent utility, Instagram is a smaller network engineered for high-engagement. But there are some measurable aspects of Instagram that are quite unique and special in the social media space. “Is there anyone out there that can challenge the leadership of MySpace?”

Instagram 120

Instagram Fashion Sports Pinterest 120