Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Print 104

Print Marketing Real Estate Automotive 104

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. And, truth be told, they have been for a while.

Social Media 143

Social Media Marketing Media Community 143

Prowly

MAY 18, 2017

With traditional online advertising in a tailspin, marketers have invested much of their energy into content creation, casting a wide net for eyeballs via both owned and earned channels. The post The Role of Native Advertising in Your Content Marketing Strategy appeared first on Prowly Magazine. The answer? The answer?

Advertising 164

Advertising Advertising Content Marketing Strategy 164

5W PR

JULY 5, 2023

To address this, the market offers specialized products for men’s health. But marketing these products requires a unique approach. Target Audience Marketing general health products and men’s health products differ in their target audience. Men and women have different health needs and concerns.

Marketing 78

Marketing Sports Advertising Advertising 78

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. And while social media budgets have indeed soared the last number of years, it’s usually marketing that’s in charge and many of those folks tend to devote most of those dollars to paid media vs. content creation and other forms of social that are working much better in 2022.

Social Media 153

Social Media Marketing Media Agency 153

Prowly

APRIL 17, 2018

You wouldn’t spend your time and energy coordinating a birthday party without promoting it. The post Promoting Content: Developing a Content Marketing Strategy (2 of 2) appeared first on Prowly Magazine. Promotion is a critical component of anything you want to raise awareness about. What would be the point?

Content Marketing 141

Content Marketing Strategy Energy Marketing 141

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Content Marketers Have Insufficient Resources.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Prohibition

FEBRUARY 10, 2023

As part of our ongoing work to showcase C4 Energy, the fastest-growing drink brand in U.S, to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content.

Creativity 62

Creativity Print Marketing Energy 62

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The launch of ChatGPT and Playground by OpenAI has generated a huge amount of energy and discussion around its potential application in the professional sphere.

Publicity 98

Publicity Wikipedia Marketing Training 98

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. There’s a recurring theme to almost every meeting I’ve had in the past month. The first four months of the year have been a grind.

Agency 98

Agency Publicity Marketing Banking 98

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. Among the leading competitors are Body Armor, Powerade, PRIME, and Electrolit.

Brand 85

Brand Branding Sports Chemicals 85

Stern + Associates

OCTOBER 27, 2022

With nearly two decades of experience working on climate and energy policy , researcher and policy strategist Leah Stokes, Ph.D. studies and teaches about energy solutions that alleviate dependency on fossil fuels. In fact, Stokes says, transitioning to clean energy opens the door to all kinds of new markets and jobs.

Policies 62

Policies Energy System Technology 62

Stephen Waddington

JUNE 3, 2021

Developing the WaddsCon community WaddsCon is a high energy, fast paced and fun learning and development event. Its goal is to provide a platform for original contributors to cover a diverse range of topics related to marketing, media and public relations. That requires qualifications, continuous learning, a robust code of conduct.

Report 203

Report Energy Print Measurement 203

Stephen Waddington

DECEMBER 17, 2018

Don’t over complicate it, save your energy for clients. Energy – agencies should be high energy environments. Key performance indicators (KPIs) – there are four potential financial KPIs for an agency: grow profit, revenue, invest in a new service or market, or modernise. This A to Z has been inspired by his wisdom.

Agency 114

Agency Marketing Energy Financial 114

Stephen Waddington

APRIL 13, 2022

The underlying issues driving GDP down and inflation up are cost pressures created by the lifting of the energy price cap and Brexit. Energy price increases of 50% cannot be absorbed by any business. If you’re increasing salaries by five percent in a market where inflation is six percent the impact in real terms is a salary cut.

Energy 131

Energy Government Crisis Policies 131

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. In the UK others speculate that businesses will “trade down” to PR by cutting more expensive marketing programs. What the data shows about marketing in a recession. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. That is why this information is so important right now.

Crisis 464

Crisis Publicity Exercises Trends 464

5W PR

FEBRUARY 11, 2019

Even if you’ve been in the business for years or if you just entered the marketing world, each year comes with new and fresh challenges to overcome and learn from. Here are some of the major challenges that marketers had to deal with in 2018: The role of influencers. In 2018, marketing professionals had to work with influencers.

Marketing 68

Marketing Policies Privacy Education 68

The Stalwart Blog

MARCH 15, 2017

I see the “scare” and “anger” tactic often used in marketing. Moreover, the strategy transcends practically any market, from consumer, business, politics and other circles. Health and well-being deteriorate in large part due to the amount of energy required to maintain that emotion. Two things will happen over time.

Energy 84

Energy Marketing Consumer Strategy 84

Contently - Strategy

MARCH 22, 2021

We would have a great show like The X-Files ,” Tracy Dolgin, Fox Broadcasting’s EVP of marketing at the time, told The Ringer in their incredible oral history of Fox’s first NFL deal. In the process, they did a few genius things that all marketers can learn from. What content marketers can learn: Break convention.

Television 122

Television Content Marketing Sports Marketing 122

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Rethinking your onboarding process.

Internal 138

Internal International Communications Strategy 138

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Regardless of degree or background, with the right skills, you can get a job in public relations.

Agency 90

Agency Energy Crisis Management Industry 90

Remote PR Jobs

SEPTEMBER 25, 2023

It’s All About The ‘Three Ms’ PR and media are just pieces of marketing strategy. Marketing strategy is fundamentally about getting the three Ms right. First is market: Talk to the right audience. Delivering a wrong message will result in loss of time, energy and money. Anas Ghazi, Kantar 2.

Agency 100

Agency Energy Sports Reputation 100

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. If you’d like to add your voice for the next set of badges, we’d greatly appreciate a review on G2 here.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. View the podcast marketing PR press release. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. View the podcast marketing PR press release. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Case Study 59

Case Study Study Video How To 59

Stephen Waddington

JANUARY 7, 2021

The energy contained by lockdown cannot be contained forever. The marketing and PR agency market has followed the wider economy and society. January is always a time for hiring in the creative industries but there’s a renewed energy this week. But commerce and life itself hasn’t stood still. The economy hasn’t stopped.

Agency 171

Agency Energy Travel Government 171

Cision

NOVEMBER 30, 2016

Before you spend the next several weeks in holiday party mode and eat your weight in gingerbread men, however, I encourage you to mark these marketing tasks off of your to-do list so you can start next year prepared. Now that you know what your marketing successes were in 2016, you can craft game plan for next year. Try Out New Tools.

Marketing 120

Marketing Energy Tools Content Marketing 120

The Proactive Report

NOVEMBER 3, 2022

The difference between PR and Marketing. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. As you can see, Marketing and Sales go hand in hand, while PR is a different kettle of fish. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

Marketing 69

Marketing eBook Resources Tools 69

Stern + Associates

JULY 11, 2017

Too much time, energy and resources are spent on content that’s never read. The post How to Get More Mileage from the Marketing Content You Create appeared first on Stern Strategy Group. Learn how to boost your results and amplify your impact.

How To 76

How To Energy Marketing Resources 76

Landis PR

APRIL 29, 2024

Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

PR in High Definition

JULY 28, 2022

No sector, industry or market could claim to be better off without data-driven insights that allow them to make informed decisions. So, what are some examples of the ways data has driven real life change in different markets? Elsewhere, the energy industry is also reliant on data. Let’s take a look. An example of this is Shell.

Analytics 62

Analytics Data Energy Sports 62

Prowly

JANUARY 21, 2020

Of course, this term is quite commonly used to describe things like energy sources, farming methods, or economic practices. Some dictionaries define it as “the ability to be maintained or continued at a certain rate or level for an extended length of time.”

Strategy 194

Strategy Energy Course Content Marketing 194

5W PR

AUGUST 31, 2023

In a highly competitive market, standing out and capturing the attention of the target audience is essential. Whether a beverage brand is promoting a new energy drink, a refreshing fruit juice, or a sophisticated wine, there are a few strategies brands can use to create a beverage advertising campaign that leaves a lasting impression.

Brand 78

Brand Branding How To Advertising 78

PR in High Definition

DECEMBER 1, 2022

The IPCC named digital technology as a key enabler of energy efficiency to reduce emissions across multiple sectors. Currently, many of these ‘direct air capture’ solutions are expensive and require a considerable amount of energy to implement. Due to the lack of progress made, it warned that the earth is set to reach 1.5C

Energy 62

Energy Engineering Technology Government 62