Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Here’s where you should be putting your energy. Writing Press Releases. Social Media. Share her content.

Marketing 120

Marketing Comparison eBook Social Media 120

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. You wind up spending far too much time—or not enough time—on your content marketing, yet you don’t seem to accomplish a whole lot either way in the form of results. content marketing strategy. Click Here.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

PR in High Definition

APRIL 30, 2024

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. Apps like Flo , Clue and Natural Cycles all seek to help women understand their menstrual cycles and how they impact hormones, moods and energy levels. So, safe to say it’s pretty new to the scene.

Privacy 62

Privacy Energy Technology Financial 62

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

Journalism 117

Journalism Automotive Interviews Writing 117

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Wishful thinking? I hope not.

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Turning Data Into Trends.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

AUGUST 2, 2017

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing. But now, brands are beginning to see that influence marketing isn’t necessarily free marketing.

Energy 238

Energy Writing Instagram Brand 238

Solo PR Pro

MAY 17, 2022

Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. Daria did that for about two to three years — a marketing tactic that helped her secure new clients while also getting her name out in the world.

Meeting 98

Meeting Agriculture Energy Travel 98

Landis PR

MAY 28, 2024

Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. This creates significant business opportunities within cleantech and the renewable energy sector, including wind, solar and biomass energy.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Barokas

FEBRUARY 5, 2019

Content has become synonymous with marketing. Gone are the days when marketers could push content to the back-burner, focusing on it only when they had a little extra time. To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice.

How To 60

How To Marketing Resources Journalism 60

Engage PR

MAY 18, 2021

The combined turnover of these new clients – from the legal, technology, energy, charity and business support sectors – is in the region of £750m. Our work for them already includes strategic communications, brand development, content marketing, PR and social media services.

Energy 60

Energy Social Media Content Marketing Technology 60

ISEBOX

APRIL 13, 2016

I want to be the thought leader at my company in better PR and Marketing. So in the spirit of helping everyone succeed, here’s what I learned in my quest to become better at PR and Marketing. When you write your content, find an angle that reaches into the target demographics’ human experience. Talk/Write like a real live human.

Marketing 70

Marketing Pinterest Insurance Insurance 70

The Hoffman Agency

APRIL 26, 2024

After tilts in content writing, branding and marketing, I was thrilled when Hoffman invited me into the London office as a Spring intern. So, it’s good to be part of this organization, channel my energy into something much bigger than myself and find my place.

Agency 36

Agency Internal International Energy 36

PRSay

APRIL 25, 2024

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. Project your brand.

Strategy 88

Strategy Brand Branding Leadership 88

Solo PR Pro

DECEMBER 20, 2022

Michael Ares, MDA Corporate Marketing, LLC. Not so much heed — it’s too late for that — but rather, deal with the implications of achieving last year’s goal as reported here, which was to focus my time and energy on serving primarily a select few long-term clients. This will also help me add an additional revenue stream or two.

Resources 77

Resources Energy Small Business Corporate 77

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. Partners with the same values.

Company 174

Company Conference Corporate Leadership 174

PR 20/20

JUNE 18, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. No problem. We hope to see you at MAICON in July!

Marketing 53

Marketing Conference Technology Interviews 53

PRSay

APRIL 19, 2021

When you focus on one keyword at a time, it allows you to put all of your time and energy behind one topic for your owned media. You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it. This comes in handy as you start to integrate earned media. Illustration credit: pixels hunter ].

Media 199

Media Newspapers Google Energy 199

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise.

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

JUNE 25, 2016

And the chase is not easy work given the target market’s distraction and fickle. Whether in sales or marketing the moments we have to capture and hold the attention of a customer are short at best. SEOs have just 60 characters for a headline – and it’s about the same for email marketers and their subject lines.

Marketing 61

Marketing Content Marketing Energy Measurement 61

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Extraverts get their energy from interaction with people and the external world. Practical value.

Energy 120

Energy Viral Storytelling Community 120

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. We are witnessing profound changes in the way that we generate, transmit and use energy in our lives. For example, your company lands a large sales order and you need to write a press release.

Pitching 0

Pitching Energy Media Relations Social Media 0

PR Fuel

MARCH 2, 2021

Only 70% of B2B marketers have a documented content marketing strategy. You could save yourself valuable time and energy by working with a professional team. Outsourcing press releases to a marketing agency can benefit your entire brand. Outsourcing press releases to a marketing agency can benefit your entire brand.

Writing 52

Writing Agency Energy Meeting 52

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. Figure out what it’s about (marketing, sales, customer service, elephants?). It’s, well, delightful. Need I say more?

Analytics 200

Analytics Energy Google Data 200

Cision

AUGUST 10, 2016

Another way to save mental energy and time spent brainstorming topics is to note any content topic ideas when you have them. That way, when you’re ready to write, you’ve got ample subjects to choose from. I like to keep a spreadsheet of ideas, and even sort them by general category so I can diversify what I write.

Analytics 120

Analytics Google Energy Writing 120

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management.

Brand 231

Brand Branding Employee Data 231

The Resolution Blog

OCTOBER 30, 2017

Speak their language It’s so tempting to start shouting about your good results, how many pieces of coverage you’ve secured, how much the Telegraph journalist loved your event and will definitely write soon. Tip: If it is an important meeting, manually write yourself a script, read it once and throw it away.

Meeting 120

Meeting How To Radio Energy 120

Mindful Marketing

DECEMBER 28, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Did you give or receive clothing this holiday season? That description probably doesn’t apply to most people reading this blog, nor does it apply to the person writing it, but Burberry doesn’t mind.

Fashion 67

Fashion Energy Chemicals Retail 67

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. 7 - Brand Marketers Can’t Control The Fans – And That’s A Good Thing.

Marketing 78

Marketing Viral Consumer Brand 78

PRSay

APRIL 19, 2017

Instead of crafting a press release about the state of your firm (which will assuredly end up in the trash), consider having the new hire write down his or her insights in a company blog post, which you can then share across social media or submit to online publications as a guest post. They just don’t have the synergy — um, energy.

Pitching 140

Pitching Report Writing Energy 140

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What do they write about? For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing. What language do they use?

Creativity 96

Creativity Product Launch Examples Energy 96

Stephen Waddington

NOVEMBER 26, 2017

Marcel’s energy and fresh point of view quickly earned him attention. The main goal when I first started MK was to sharpen my writing skills. He told me that I was doing everything right, but I should start writing. But I’m not afraid to skip a week if I don’t feel like writing or when I hit the writing block.

Publicity 105

Publicity Media Writing Blogging 105

Stephen Waddington

OCTOBER 4, 2020

The CIPR needs to support practitioners with more help in areas like these – but the truth is, I’ll be one of those who will be signing up for that help rather than writing the materials or delivering the training. He’s also writing throughout the election period about issues raised by members. Where do you stand on the PRCA?

Meeting 78

Meeting Government Energy Employee 78

Solo PR Pro

NOVEMBER 16, 2021

When Tracey Piechocki, marketing strategist and second-generation owner of Illustrated Designs , began to talk to some of her longtime clients about these thought patterns, she was surprised to learn that they experienced the same things, no matter how successful they or their businesses were. “And Write or say affirmations.

Exercises 87

Exercises Energy Writing Analysis 87

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 4) SnapChat.

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Tools Agency Instagram Groups 150