The Proactive Report

NOVEMBER 3, 2022

The difference between PR and Marketing. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. As you can see, Marketing and Sales go hand in hand, while PR is a different kettle of fish. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

Stern + Associates

OCTOBER 27, 2022

With nearly two decades of experience working on climate and energy policy , researcher and policy strategist Leah Stokes, Ph.D. studies and teaches about energy solutions that alleviate dependency on fossil fuels. In fact, Stokes says, transitioning to clean energy opens the door to all kinds of new markets and jobs.

Policies 62

Policies Energy System Technology 62

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. View the podcast marketing PR press release. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. View the podcast marketing PR press release. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Case Study 59

Case Study Study Video How To 59

PRSay

FEBRUARY 8, 2023

In college, I interviewed with a PR firm for a coveted summer internship to help with a big Major League Baseball event. I vividly remember the last interview question: Why did I want to work in sports? I grew up playing sports, sometimes on a team and sometimes alone on a cracked pavement court in my small Kansas hometown.

Sports 167

Sports Communications Leadership Energy 167

5W PR

FEBRUARY 28, 2024

Attracting talent gems Showcase the brand as a thought leader and innovation hub, attracting top talent in a competitive job market. Content goldmine Capture unique experiences, insightful interviews, and captivating footage, fueling both social media and marketing channels.

Brand 78

Brand Branding How To Film 78

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? Give it a shot.

Interviews 185

Interviews Meeting Video Energy 185

Contently - Strategy

MARCH 22, 2021

We would have a great show like The X-Files ,” Tracy Dolgin, Fox Broadcasting’s EVP of marketing at the time, told The Ringer in their incredible oral history of Fox’s first NFL deal. In the process, they did a few genius things that all marketers can learn from. What content marketers can learn: Break convention.

Television 122

Television Content Marketing Sports Marketing 122

Stephen Waddington

JULY 7, 2022

Transparency of client rosters and work must be a starting point to understand the role that the industry plays in climate politics, followed by commitments to a transition out of the market. All PRCA members, including those working in the energy sector, are bound by the association’s code of conduct. It has yet to report on progress.

Leadership 111

Leadership Publicity Energy Crisis 111

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I was drawn to the culture and energy here. I interviewed our CEO Bahram Akradi a couple times as a reporter and really admired his vision for Life Time. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Bianchi Biz Blog

NOVEMBER 20, 2023

Also, since I regularly invite auto, energy, and environmental leaders to share their perspectives in Green Car Journal and on GreenCarJournal.com, know that it’s better to pitch a Perspective or Voices piece authored by an executive you represent rather than ask if I’d like to do an interview. Any pet peeves with PR people?

Journalism 117

Journalism Automotive Interviews Writing 117

Landis PR

APRIL 29, 2024

Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Podcast Marketing PR Master Class for Podcasters. And, podcasts are growing – fast.

Strategy 52

Strategy Case Study Marketing Energy 52

Bianchi Biz Blog

MARCH 30, 2023

If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Who has time to watch them all?

YouTube 84

YouTube Mobile Automotive Transportation 84

wiredPRworks

MAY 8, 2021

“Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” A Marketing Transformations Experience for Creative Startups and Smart Entrepreneurs. Marketing Transformations Experience Business Development Consulting. IS THIS YOU???

System 52

System Marketing Creativity Energy 52

Stern + Associates

APRIL 13, 2023

Read on to discover ten climate and energy experts Stern represents who are showing organizations and governments how to invest strategically, find purpose, take decisive action and influence others to build a cleaner and safer future, during Earth Month and beyond. What Can I Do? Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94

Bianchi Biz Blog

SEPTEMBER 23, 2021

Looking to connect with influencers in the electric vehicle (EV) market? Hosted by Alex Guberman, the site covers news, reviews, interview with industry leaders and more. Overview: Fully Charged is the world’s number one clean energy & electric vehicle channel. Format: Interviews, new car review and drives, and more.

YouTube 63

YouTube Automotive Energy Mobile 63

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. In 2015, Americans listened to approximately 21.1 Tip #1 : Know your purpose.

Energy 190

Energy Mobile Community Measurement 190

wiredPRworks

APRIL 27, 2021

There’s a huge market for podcasting, but how can podcasters grow their audience with so much competition? Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Podcast Marketing PR Master Class for Podcasters. And, podcasts are growing – fast.

Strategy 40

Strategy Case Study Marketing Energy 40

PR 20/20

JUNE 18, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. No problem. We hope to see you at MAICON in July!

Marketing 53

Marketing Conference Technology Interviews 53

Deirdre Breakenridge

SEPTEMBER 9, 2019

It’s not all bad for business leaders and brands that want to reach Millennials through their marketing channels or want to recruit and retain them in their companies. From my research, there are several ways that leaders score positive points and can make a difference. Unleash the Love of your work, ideas, cause, etc.

Ethics 218

Ethics Exercises Energy Corporate 218

Bianchi Biz Blog

JUNE 6, 2022

Covering the heavy-duty trucking market, it’s all decarbonization and sustainability all the time. Every B2B story is about people putting their time and energy into solving someone else’s problem. I’m the content director for Fleet Equipment and my duties include … basically everything related to content. I look for the conflict.

Meeting 80

Meeting Media Interviews B2B 80

Shift Communications

MARCH 3, 2016

SXSW Interactive: the land of entrepreneurialism, celebrity keynotes, guerilla marketing – where Twitter was unveiled and Uber launched – all deep in the heart of the “Silicon Hills,” aka Austin, Texas. Onsite, the community inspires us with their energy and their passion and their enthusiasm. Julie Frey. Account Manager.

Interviews 60

Interviews Conference Creativity Community 60

Contently - Strategy

JANUARY 14, 2020

For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. Many marketers I’ve worked with struggle to come up with the right answer, and I’ve developed a dozen different exercises to help them figure it out. Pillars are the big, overarching topics you want to own.

Strategy 128

Strategy Exercises Content Marketing Energy 128

wiredPRworks

MAY 8, 2021

“Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” A Marketing Transformations Experience for Creative Startups and Smart Entrepreneurs. Marketing Transformations Experience Business Development Consulting. IS THIS YOU???

System 40

System Marketing Creativity Energy 40

wiredPRworks

AUGUST 30, 2018

To celebrate Throwback Thursday, here's an update of a post I wrote in 2008 about marketing motivation for speakers. At a college preview, a sign said: take the stairs, you’ll get a workout and you’ll save energy. Lewis Howes recently interviewed Rory Vaden on "The School of Greatness" - take a look. So, we did. Did I quit?

Marketing 64

Marketing Energy Training Leadership 64

Bianchi Biz Blog

MAY 30, 2024

While traditional PR is evolving, those who understand the power of media coverage as part of an integrated communications plan, media relations can help you differentiate yourself and your company — by stepping up to the challenge and doing what your competitors lack the energy, courage or determination to do.

Automotive 90

Automotive Engineering Mobile SEO 90

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Bear in mind that a USP can hinge upon a superior product or service, but it can also be born in a strong corporate culture, a rigorous service orientation, an entrepreneurship story, or even a distinctive marketing campaign. It takes time and energy, not only from the PR agency or team, but from the client. Your story’s self-serving.

Energy 168

Energy Measurement Media Relations Local 168

Wadds Inc.

JULY 7, 2022

Transparency of client rosters and work must be a starting point to understand the role that the industry plays in climate politics, followed by commitments to a transition out of the market. All PRCA members, including those working in the energy sector, are bound by the association’s code of conduct. It has yet to report on progress.

Leadership 52

Leadership Publicity Energy Crisis 52

ImPRessions - Crenshaw Communications

JULY 12, 2017

The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. There’s new energy on the left, resulting in a backlash among Trump supporters, which triggers more division, and so on. For its brand, this “new normal” of weekend activism is probably a marketing opportunity.

Brand 174

Brand Branding Fashion Advertising 174

wiredPRworks

MAY 3, 2021

“As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Course 52

Course Case Study Strategy Energy 52

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. Competition has advantages in buyer choice and market validation.

B2B 63

B2B Marketing Survey Study 63

Deirdre Breakenridge

MARCH 14, 2018

Given that this was my first course, I needed beta testers so I could test the market, get constructive feedback, and hopefully gain a few testimonials. I learned from personal experience that if I consumed too much other people’s content, I often left with little time or energy to produce original content.

Education 224

Education Community Social Media Energy 224

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. WebpageFX predicts that by next year, 90% of online content will be video.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I recall being enraged watching members of Congress take energy drink marketers to task for allegedly pushing their products on kids, then realizing that, contrary to what my client believed, it was really not being as responsible as everyone thought. That’s how you build credibility with all audiences. Do the research.

Agency 140

Agency Enterprise Energy Retail 140

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

It’s less expensive to amplify earned coverage with paid media or marketing tactics like SEM, email marketing, and paid social. The most significant benefits aren’t even about marketing; they include fundraising and recruiting as well as brand-building and customer acquisition. Consider the big picture.

B2B 232

B2B Agency Energy Media Relations 232