Wadds Inc.

JANUARY 15, 2024

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. Listening is linked to commercial benefits, including higher employee engagement, better employee experience, effective change management, innovation, and improved trust.

Leadership 52

Leadership Employee Case Study System 52

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 58

Leadership Social Media Creativity Ethics 58

Stern + Associates

OCTOBER 24, 2023

How do you motivate employees and influence customers in positive directions? Why study behavior?” This has dramatic effects on employee engagement and retention, as well as significant impacts to a brand’s bottom line as customers gravitate toward enjoyable products and services. How do leaders bring about change?

Tools 110

Tools Employee Government Strategy 110

PRSay

DECEMBER 27, 2023

The CPRE study found increased standardization of PR undergraduate through a six-course standard; six PR courses should minimally comprise a PR major/concentration — PR principles, research, writing, cases/campaigns, ethics, and internship. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Established Partners: Dozens of AI-powered marketing technology companies partner with the Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

PRSay

DECEMBER 21, 2023

The CPRE study found increased standardization of PR undergraduate through a six-course standard; six PR courses should minimally comprise a PR major/concentration — PR principles, research, writing, cases/campaigns, ethics, and internship. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Or, as the Annenberg study suggests, communications goals and plans aren’t sufficiently aligned with business priorities. To show leadership during a serious crisis situation. The CEO acts as Chief Engagement Officer with company employees, particularly during a turnaround, and sometimes his role goes further.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Bianchi Biz Blog

OCTOBER 14, 2021

During our recent study of ESG (environmental, social and governance) reporting habits of the top 25 North American automotive suppliers (according to Automotive News’ Top Suppliers Listing), we uncovered some 200 topics which we categorized into 12 larger buckets. related to Employee Health / Safety. Here’s the category breakdown.

Report 78

Report Automotive Government Energy 78

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations. It’s a useful piece of work.

Corporate 135

Corporate Communications Public Affairs Resources 135

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. About 80% of managers are worried “about retaining valued employees.”

Survey 100

Survey Trends Marketing Creativity 100

Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. 30% said technology integration is “too hard.”.

Survey 112

Survey Software Technology Tools 112

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Fostering Psychological Safety in the Workplace.

Employee 62

Employee Leadership Exercises Mobile 62

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Stern + Associates

JULY 25, 2023

To his leadership methodology, rather than a strictly sales-focused background, Travis brings a positive, people-focused management ethos from his human resources background. Encouraging employees to speak up can also prepare an organization for coming challenges. We studied Netflix passively.

Communications 62

Communications Retail Sports Leadership 62

Reputation Us

NOVEMBER 7, 2023

According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). percent of all M&A deals announced during 2021 involved a leak. Limit Disclosure.

Reputation 78

Reputation Real Estate Internal International 78

Stern + Associates

APRIL 17, 2023

With jobs demanding more from us than ever before – more collaboration, engagement and technological knowhow – the research of leadership expert Rob Cross , the Edward A. What creates a sustainable, high performer today?

How To 80

How To Leadership Enterprise Groups 80

Stern + Associates

DECEMBER 12, 2022

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Technology is Only Half the Equation; The Other Half is People.

Technology 62

Technology Employee Software Groups 62

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? The algorithms that power artificial intelligence (AI) tools are built on a foundation of human judgment calls ­– but humans sometimes make mistakes.

Local 99

Local Community Ethics Education 99

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. chimed in on case studies and best practices. Branding and Thought Leadership. Clearview Social employee advocacy. GaggleAmp employee and social advocacy and sharing.

Tools 120

Tools Enterprise Analytics Case Study 120

The Stalwart Blog

MARCH 5, 2020

Joanie Connell: Well, Flexible Work Solutions focuses on attracting, retaining, and developing employees, leaders mostly. People didn’t want to lead, and they were just so interested in the technology. And so, we have a lot of virtual teams now, and so much of what everyone’s doing today is over technology.

Interviews 107

Interviews Video Communications Leadership 107

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Partners: Dozens of AI-powered marketing technology companies partner with Marketing AI Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Or your team risks high employee turnover. Technology. What are the core components of our existing marketing technology stack? Data analyst.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues.

Software 85

Software Internal International Pitching 85

Sword and the Script

JUNE 15, 2021

This conundrum is a leadership challenge for the head of marketing. A few years back I was at a workshop at a conference for legal technology. He stood up and declared that technology isn’t a competitive advantage, but rather merely infrastructure, like chairs, desks and computers employees need to do their jobs.

Survey 117

Survey B2B Marketing Interviews 117

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

PRSay

DECEMBER 21, 2017

His grandfather, Elias “Buck” Buchwald, was among the first employees at Burson-Marsteller and worked closely with the firm’s co-founder Harold Burson, APR, Fellow PRSA. He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In

Publicity 151

Publicity Radio Technology Sports 151

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. And what channels do they plan to use to achieve those goals?

Survey 81

Survey Corporate Communications Financial 81

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

AUGUST 19, 2017

Fortunately, there’s been a series of studies that have examined the essential characteristics of effective CMOs. 1) CMO job responsibilities and leadership attributes. When it comes leadership attributes , “it is strategic thinking that most marketers (86%) believe is imperative.”. It is where I first learned of the study. “In

Leadership 62

Leadership Study Analytics Survey 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. Download our free Path to PR Agency Leadership tip sheet.

Agency 89

Agency Energy Crisis Management Industry 89

Wadds Inc.

NOVEMBER 17, 2022

As part of my studies, I’ve been keen to meet and record the living histories of as many people as possible that have shaped the modern public relations profession. Distinguished Professor Jim Macnamara, Deputy Dean Faculty of Science, University of Technology Sydney. Last week he received the CIPR President’s Medal.

Measurement 98

Measurement Energy Conference Industry 98

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M. Broom, David M.

Government 103

Government Education Print Ethics 103

PR in High Definition

NOVEMBER 30, 2023

It could be a new piece of technology that we’ve read about in the news, a new way of working that we’ve learnt from a podcast or a new way of thinking we’ve learnt from our friends. And according to his study, words account for only 7% of the messages, meaning tone of voice and body language make up 38% and 55% respectively.

Exercises 71

Exercises Employee Energy Communications 71

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 94

Policies Energy Government Crisis 94