Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards.

Video 62

Video Social Media Instagram Media 62

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Critical Mention

SEPTEMBER 18, 2018

Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. Teaching social media is a lot of fun.

Course 79

Course Social Media Media Community 79

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Becky Vonsiatsky is a seasoned media strategist leading Real Chemistry’s 50-person earned media team with more than a decade of storytelling experience in the health media space.

Healthcare 78

Healthcare Storytelling Communications Local 78

5W PR

OCTOBER 31, 2023

Counselors to Higher Education (CHE): The CHE celebrates its 25th anniversary and explores the “Power of Voice” in higher education communications and marketing. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium. I am a College Professor.

Education 224

Education Community Social Media Energy 224

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. A campaign of consistent earned and owned content, reactive commentary, and trade or business media coverage can vault a little-known company into the spotlight. Storytelling engages, influence persuades. PR and social media have a role here, too.

Storytelling 233

Storytelling Education Software LinkedIn 233

5W PR

AUGUST 18, 2023

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Offering educational resources Educational resources can be invaluable for individuals exploring the Sober Curious movement.

How To 78

How To Resources Storytelling Community 78

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” I think of printed content (published, web, social, etc.) I think of printed content (published, web, social, etc.) ” Reports of the death of storytelling are not new. Lastly, educate yourself and ask for help.

Storytelling 87

Storytelling Measurement Ethics Web 87

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Identify the Voices Your company’s innovation story is just that – a story – so it’s important to identify the right storytellers within the organization.

How To 99

How To Corporate Storytelling Conference 99

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. keynotespeaker #socialmediastrategy #socialmediamarketing #socialmedia #storyteller #storytelling #B2Bstorytelling #corporatetraining #digitalmarketing Keytodms.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

The Hoyt Organization

MARCH 25, 2024

This content can take various forms, such as press releases , blog posts, social media posts, and articles. For instance, younger demographics are more active on social media platforms like Instagram and Twitter, while older audiences prefer traditional media outlets such as newspapers and television.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

5W PR

JUNE 14, 2023

By using appealing imagery, engaging storytelling, and taste-focused marketing campaigns, brands can entice consumers to try their cheap healthy snacks. Then, brands can also promote the information and packaging on social media. Digital and social media platforms offer immense opportunities for marketing cheap healthy snacks.

Marketing 88

Marketing Consumer Education Retail 88

The Proactive Report

DECEMBER 6, 2018

The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. The Pillars of Storytelling. People: Show the human side of your business and tell your customers’ stories.

Video 145

Video Trends Marketing B2B 145

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Social media influencers shape online trends and build dedicated communities. Stay informed about these evolving technologies.

Media 78

Media YouTube Transportation eBook 78

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Image courtesy of ABC.

Communications 161

Communications Storytelling Film Training 161

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. The change comes after Elon Musk rebranded TikTok into X, and Meta introduced its own text-based social media platform, Instagram Threads.

Product Launch 78

Product Launch Marketing Video Education 78

5W PR

FEBRUARY 19, 2024

Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts. Focus on education, not just promotion. Building a community Humans are social creatures, and consumer health marketing should consider that.

Consumer 78

Consumer Industry Brand Branding 78

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

PRSay

DECEMBER 22, 2023

By regularly engaging in professional development, hands-on workshops, continuing education and certificate programs, you stay ahead of the curve (and quite possibly a potential crisis). She regularly speaks on topics related to crisis communications, storytelling and ethics for new pros at PRSA and PRSSA conferences around the country.

Crisis Management 156

Crisis Management Crisis Crisis Communications Ethics 156

Deirdre Breakenridge

SEPTEMBER 3, 2014

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. There are SO many tools that I’ve “ Tech Tested ” in 2014.

Communications 383

Communications Tools Google Resources 383

Burrelles Fresh Ideas

MAY 21, 2024

Educating your workforce and the public are essential steps in eliminating the stigma surrounding mental illness. Companies are under greater scrutiny than ever in today’s interconnected world, where news spreads rapidly through social media.

Employee 97

Employee Pinterest Resources System 97

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies.

Social Media 60

Social Media Storytelling B2B Media 60

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. There are a few things that PR-driven storytelling does that will never be mechanized or automated. Turning customers into fans. But inspiration is harder to come by.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Onclusive

MARCH 19, 2019

A PR Engineer is someone who understands the value of nurturing customer relationships and is passionate about the use of data for thoughtful storytelling. If you love storytelling, are fascinated by Big Data, value relationships, and want to have a real impact on the future of a company and an industry, then we want to talk to you.

Engineering 150

Engineering Storytelling Big Data Data 150

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. PR writers can afford to get further into the weeds in white papers, since they aim for an educated and narrow audience.

Case Study 231

Case Study Writing Pitching SEO 231

Flack's Revenge

OCTOBER 25, 2017

It was great to take a day and get caught up on the state of the art in social media. Experts and practitioners from big and small companies, education, non-profits, etc., Two social “Trenders” presented opposing views and kept the rest of us honest: Rachael Cobb and Sonia Mahnot. Engage Social SmartShare.

Tools 120

Tools Enterprise Analytics Case Study 120

5W PR

JULY 25, 2023

Influencers can promote the giveaway on their social media channels, encouraging their followers to participate and spread the word. It also helps to grow the brand’s social media following and reach. Then, followers have the chance to win snack product bundles or other related prizes.

Brand 78

Brand Branding Creativity Storytelling 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. . Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 306

Marketing Advertising Advertising Industry 306

Stephen Waddington

FEBRUARY 24, 2020

The challenge for a B2B organisation’s marketing team lies in matching the news and storytelling values of the organisation with its prospects and customers. Education and information are important values of brand journalism. Paid media is used to promote and target stories. This isn’t journalism in the traditional sense.

B2B 88

B2B Journalism Case Study Storytelling 88

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. Educating prospects. It is here that third-party expertise or influence, amplified by social media, can push them over.

Publicity 255

Publicity Storytelling Automotive Software 255

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show.

Conference 256

Conference Content Marketing Marketing Internal 256

Karen Freberg

JUNE 14, 2018

Everyone thinks working in social media is “easy” and anyone can do it. I have gotten this a lot from professors who do not teach social media over the years: Karen – teaching social media is all about taking selfies and creating memes, right? How do I respond? I answer back yes.

Social Media 43

Social Media Media Community Sports 43

5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. Leveraging different platforms Skincare influencers operate across various social media platforms and mediums. The goal is to foster a sense of community and authenticity.

Brand 78

Brand Branding How To Analytics 78

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Using Influencers in your Social PR Campaign. Engagement Stats.

Instagram 158

Instagram Publicity How To Social Media 158