PRSay

AUGUST 8, 2018

In a perfect world, we could place pushpins on calendar dates to plan out days, weeks and months of special events, announcements, contests and news to share. That’s why you — and your editorial calendar — must be flexible. Will you need separate content calendars for calls-to-action, keywords and generating leads?

Pitching 135

Pitching Interviews Video Report 135

Polaris

DECEMBER 2, 2014

An editorial calendar helps publications plan ahead, develop seasonal content on schedule and provide an appropriate amount of targeted coverage for all of their important audiences. In much the same way, you need a business blogging editorial calendar to stay organized and reach your particular business goals.

Blogging 186

Blogging eBook How To Writing 186

5W PR

SEPTEMBER 1, 2018

If you want to avoid making those kinds of mistakes and missing out on a chance to connect with your audience, you need an editorial calendar. Think of an editorial calendar as part schedule and part road map. Will your calendar be yearly, monthly, weekly, or all of the above?

How To 60

How To Employee Communications Agency 60

Cision

DECEMBER 18, 2017

Welcome to the content calendar. If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner.

How To 0

How To Content Marketing Conference Analytics 0

PR for Anyone

MARCH 23, 2022

What does all this have to do with an editorial calendar? All publications have what is called an “editorial calendar.” These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. Pull up their editorial calendar.

How To 130

How To Pitching YouTube Advertising 130

Remote PR Jobs

SEPTEMBER 25, 2023

One of the best things you can do for your brand is to memorize editorial calendars. The Calendar Is Your Friend The humble calendar -- it’s a key ingredient to writing pitches that get published. Editorial Calendars And Pitching Let’s dive into the secret formula of editorial calendars for PR.

Pitching 130

Pitching Media Print Publicity 130

Bad Pitch Blog

MARCH 7, 2013

She uses the platform for everything -- including to manage Tracky''s social media editorial calendar. No matter how sophisticated the organization, I''ve only heard of Excel-based calendars being used. The editorial calendar is first broken down by week, then each day of the week. But, that’s not all.

How To 99

How To Google Groups Mobile 99

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. In no particular order, here are some of my favorite posts about how to create an editorial calendar.

Blogging 56

Blogging Strategy Resources Social Media 56

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. In no particular order, here are some of my favorite posts about how to create an editorial calendar.

Blogging 40

Blogging Strategy Resources Writing 40

PR for Anyone

MAY 13, 2020

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Before planning your annual media calendar, check-out a magazine’s editorial calendar to see what they will be covering during those months. Media exposure is a game-changer for a business.

Publicity 246

Publicity Pitching Television Newspapers 246

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Editors at most publications make their editorial calendars public months in advance. Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. Build in more lead time Understanding lead times is essential.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It typically reads or views like editorial content and less like an ad. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial.

Advertising 334

Advertising Advertising B2B SEO 334

PR for Anyone

JUNE 30, 2021

If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars. Look at editorial calendars. Here is a PR tip video I did on how to find and use them: If you see.a So look at October.

Pitching 130

Pitching Nonprofit Financial Insurance 130

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories. Do use editorial calendars. Do release some relevant data.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

PR 20/20

OCTOBER 25, 2022

Editorial calendar. Download our free Content Marketing Strategy Workbook and Editorial Calendar to get your strategy underway. This content should be thoughtfully curated to attract customers at every stage of the sales funnel, from prospect to buyer. A content strategy can include: Keyword research. Content brainstorm.

Strategy 91

Strategy Education Content Marketing Google 91

Cision

SEPTEMBER 28, 2016

The best way to organize yourself is by creating an editorial or content calendar. An editorial calendar for social media, like its name implies, is a calendar documenting the content an organization plans to share via social media. Here are a few things to keep in mind when planning your social media calendar.

Social Media 120

Social Media How To Media Media Training 120

Bianchi Biz Blog

JUNE 19, 2023

Not only learn our editorial calendar, but more importantly our PRODUCTION calendar. At Transport Topics, the sweet spot to send your pitch email is about a month before the actual editorial calendar date. What advice do you have for PR people that want to pitch you? Know your industry.

Transportation 93

Transportation Meeting Media Newspapers 93

Cision

JANUARY 20, 2016

Search Editorial Calendars. Map out your year by taking a look at your target outlets’ editorial calendars. Then, remember to occasionally revisit these calendars to ensure dates or topics haven’t shifted around. What’s the key to reaching your goals? Large-scale planning. Research Pitching Policies.

Pitching 120

Pitching Policies Guidelines Report 120

Polaris

NOVEMBER 23, 2014

The importance of an editorial calendar. Here at Polaris, we always use an editorial calendar when helping clients with their blogs. An editorial calendar is essential for getting approval for suggested topics, meeting deadlines, avoiding repetition and ensuring we put the correct emphasis on particular topics.

Blogging 126

Blogging Creativity Writing Media Training 126

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. Calendar listings. Photo courtesy of Pixabay. By Robin Carr, LCI. Related articles: How to Create Special Events People Will Love Entrepreneur.com.

Local 98

Local Newspapers Sports Video 98

Beyond PR

DECEMBER 19, 2017

Welcome to the content calendar. If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Planning in Advance Maximizes Opportunities.

How To 75

How To Content Marketing Conference Analytics 75

The Hoffman Agency

MAY 18, 2021

I enjoyed putting together a document on editorial calendars. I like to research, so tracking down editorial calendar information was a treasure hunt. Editorial calendars in PR are important as they help with planning efforts.

Internal 36

Internal International Fashion Storytelling 36

Cision

APRIL 4, 2017

Take advantage of editorial opportunities. We’ve also expanded our editorial calendar database to include opportunities for internet outlets, not just print publications, giving you access to the largest list of searchable editorial calendars in the industry. Easily execute a multichannel campaign.

Communications 120

Communications Pinterest Print YouTube 120

The Proactive Report

DECEMBER 9, 2014

Develop a content strategy with an editorial calendar. Analyze the data gathered from this monitoring exercise. Set measurable goals that align with the overall business goals. Identify key influencers that can spread your messages. Pick the right tools and platforms based on your research. Engage and facilitate conversations.

Social Media 279

Social Media Strategy Pinterest Media 279

Shift Communications

DECEMBER 12, 2022

The first prong was focused on media relations, our bread and butter, which entailed aggressive outreach around a robust editorial calendar comprised of timely pitch topics from anything like “Fall Foods to Supercharge Your Gut Health” to “Immunity Boosting Foods That Are Also Great for Your Skin.” So, we created a 4-pronged campaign.

Marketing 78

Marketing Mobile System Instagram 78

Onclusive

JUNE 23, 2022

Content marketing & thought leadership: To create content that will attract your target customers and speak to their needs at every step of the customer journey, make it a point to review your editorial calendars with marketing on a quarterly or monthly basis.

Strategy 195

Strategy Marketing Measurement eBook 195

Deirdre Breakenridge

MAY 30, 2018

Also highlighted under the Community Organizer Practice is the importance of creating an editorial calendar. Every person who has interesting research to disseminate should create such a calendar. Learn about his new Research Translation Writing Course (online) and Editorial Support Program.

Communications 171

Communications Training Education System 171

5W PR

DECEMBER 18, 2022

When both departments are able to collaborate in this way, they are also going to prepare the way that they will distribute tasks to different staff members,as well as develop a unified editorial or promotional calendar based on the goals and needs of the company.

Content Marketing 88

Content Marketing Publicity Marketing Resources 88

Presspage

FEBRUARY 28, 2019

With a global audience, content can come from anywhere so it’s important to centralize editorial from one location (usually a headquarters) and structure content production with an editorial calendar. Organize Content Production. Leverage Local Expertise.

How To 90

How To Local Analytics Social Media 90

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Broader topics may seem easier for informing an editorial calendar, but a more targeted theme often works better for attracting true prospects, not just browsers. Use data to inform the editorial calendar, but not the content. Unify PR and content under a singular theme. In many cases, the narrower, the better.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Waxing UnLyrical

DECEMBER 1, 2014

Beth Kanter pointed me (and several others) to this many years ago, and it’s a super tool for planning your editorial calendar. It’s Lightbox Collaborative’s 2015 editorial calendar. A calendar template’s all very well, but not sure exactly what to do with it?

Resources 69

Resources Nonprofit Measurement Creativity 69

ImPRessions - Crenshaw Communications

MAY 31, 2016

Do create an editorial calendar. Treat your blog like any professional publication with a calendar that leverages seasonal activity and time periods. But don’t let the calendar limit your creativity! In the case of a company blog, just make sure no opinion is offensive or off-color.

Blogging 120

Blogging Creativity B2B Writing 120

Critical Mention

JUNE 19, 2019

Create an editorial calendar. The next step in your content marketing journey is creating an editorial calendar. Where you ultimately spend depends on which platforms are generating the most engagement and leads.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Cision

JANUARY 14, 2016

Editorial calendars make planning campaigns and pitching easy. Mark down deadlines to prepare your own calendar with lead times. Turn to your brand’s exclusive data or insider information to create content that informs and educates. Send Pitches Using a Media Database.

Media 120

Media Pitching Policies Trends 120

Bianchi Biz Blog

OCTOBER 5, 2023

8-10, 2024, on your calendar. Automotive News , in an editorial, said, “ The Battery Show is the event the industry needs.” If you haven’t already, mark the dates Oct. As an automotive or mobility tech supplier involved in the emerging EV space, you need to put The Battery Show on your agenda. But don’t just take our word for it.

Automotive 87

Automotive Mobile Technology Leadership 87

Buzzstream

OCTOBER 17, 2018

There are few things in the PR world worse than going to pitch to a top-tier outlet and finding out that their editorial calendar is full or that similar content has been placed by the publisher before yours. Most major online publications already have a full content calendar during the holidays.

Pitching 106

Pitching Viral Data Content Marketing 106

5W PR

NOVEMBER 15, 2021

If a business is just starting out and doesn’t have an editorial calendar or a lot of content for promotional purposes, it can always find a relevant piece of content created by someone else and share it along with the company’s takeaway or opinion. Re-sharing Content.

Publicity 88

Publicity Consumer Fashion Company 88