Solo PR Pro

APRIL 27, 2021

In this post Solo PR PRO President, Karen Swim , shares her approach to pre-qualifying clients ( Solo PR PRO Premium members : see below to download a full questionnaire). You can also ask questions about their goals and how they are measured, which will tell you a lot about their internal culture and what will be expected of you.

How To 110

How To Internal International Pitching 110

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

You can download the subsequent white paper and see the complete list of evaluation criteria here. It’s worth noting that 83% could opt to take new, specific measures toward demonstrating “strong elements of good practice” in codifying ethical tenets. *A grant from PR veteran Mary Beth West, APR, FPRCA, fully funded the study.

Ethics 111

Ethics Industry Publicity Analysis 111

Waxing UnLyrical

JUNE 24, 2019

Consider these content ideas for co-creating with micro influencers: Video interviews. Blog interviews or contributions. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. As with any campaign, start with measurable goals and KPIs.

Measurement 95

Measurement eBook Tools Survey 95

Beyond PR

OCTOBER 6, 2016

Not all that long ago a press release’s effectiveness was measured solely in terms of earned media coverage and the ad equivalency value of that coverage,” writes Melissa Walsh in Proving It: Going from Press Release Performance to Measuring Brand Perceptions. Take press releases, for instance.

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. To find out what content blend your audience likes, you’ll need to measure your marketing efforts to determine how you’re doing.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Presspage

JUNE 23, 2021

Download our free newsroom inspiration guide to see how some of the world’s leading brands have structured theirs. Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. With online data on the rise, the cry for measurable results has become louder.

Communications 78

Communications Measurement Tools Enterprise 78

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

PR 20/20

FEBRUARY 7, 2023

Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Download our Content Hub Strategy Workbook to guide you through creating a data-driven content strategy to grow your audience, influence, and revenue. Download today.

Examples 52

Examples eBook Infographics Analytics 52

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 119

Writing Case Study Study Brand 119

Beyond PR

MARCH 11, 2016

We dream of getting picked up by major mainstream media, landing interviews in renowned industry publications, and having influencers click and share our news on social media. Engagement can be a tricky stat to measure, as it can encompass a large number of actions. When it comes to photos, keep an eye on downloads as well as clicks.

Report 74

Report Video Measurement Travel 74

Melissa Agnes

FEBRUARY 6, 2018

When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management. P.S. If you’d like to download information about Crisis Ready to bring to your management team, feel free to click here! >> What are the biggest risks to most modern businesses today? Crisis Ready.

Crisis 133

Crisis Brand Branding Crisis Management 133

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. Download our free Path to PR Agency Leadership tip sheet. Here’s what a couple of them had to say about their agency experiences.

Agency 89

Agency Energy Crisis Management Industry 89

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. Here’s an example.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

DECEMBER 3, 2015

I remember when I started blogging, I could write about anything and it would get attention. You can distribute and promote content through earned media, just by linking to it through contributed content, interviews or features. Can they download a larger piece of content? Does it have a lead magnet or another call-to-action?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Waxing UnLyrical

JUNE 14, 2018

Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area. Write Off Job Expenses. Think of the cost of gas traveling for interviews, new work clothes and printing costs.

Print 71

Print Resources Technology Interviews 71

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Search engines don’t listen to and deduce context from audio (at least not as of this writing). Don’t use listens to measure success. Ira Glass discusses preparation: 3.

Engineering 120

Engineering Tools Examples YouTube 120

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Write an ebook? Last but certainly not least…measure! And if you’re not measuring, how will you know…?) Why did you choose the topic, “Are You a #ContentMachine”?

Survey 90

Survey Marketing Content Marketing Measurement 90

Beyond PR

OCTOBER 5, 2016

This will assist Bloomberg editors with headline writing within seconds of receiving the release. Don’t forget, though, to mind the SEC’s guidelines for the presentation of GAAP and non-GAAP measures when highlighting financials.). Or instead of a video, offer up an exclusive CEO interview instead.

Financial 99

Financial Video Guidelines Infographics 99

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). Make sure you put pen to paper and write down your content marketing strategy! Step 4: Measure Success.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Learn their approach to strategy, operations, measurement, staffing and more. Find show notes at [link]. 14) John Jantsch. Duct Tape Marketing Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Karen Freberg

NOVEMBER 28, 2017

I couldn’t wait to write this review of the book! The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations. Most of the time, you see this order presented the other way around. With that being said of course, we (ex.

Data 42

Data Media Case Study Social Media 42

Beyond PR

MAY 12, 2016

Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. Instead, instruct readers to a specific offer: “enter for a chance to win…” – “download the whitepaper” – “watch the video about…”. Write like your intended audience talks.

Agency 40

Agency Real Estate Film Video 40

Waxing UnLyrical

SEPTEMBER 21, 2010

, and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. These nuggets and much more can be yours for the asking when you download the transcript of #measurepr, the Don Bartholomew edition (round 2). Wanna Subscribe?

Measurement 60

Measurement Social Media Tourism Twitter 60

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Write, Tell and Show Your Sustainability Story. General Mills also produces a video overview and blog each year, with an audio interview this year as well.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Waxing UnLyrical

DECEMBER 23, 2010

Not because I’m a former client of CS, but because Jen is an avid #measurePR fan and all-round measurement smartie. Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011.

Pitching 60

Pitching Measurement Writing Twitter 60

Solo PR Pro

DECEMBER 8, 2015

Solo PR PRO Premium offers a 57-page ebook on proposals *, as well as a downloadable timeline template * and value statement cheat sheet *. The program elements you outline in the proposal are the starting point for discussions/negotiations that will determine what is in your contract, how you’ll structure your invoices, measurement and more.

How To 40

How To eBook Measurement Resources 40

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. It’s free! What’s to think about?! Wanna Subscribe?

Measurement 58

Measurement Tourism Community Social Media 58

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Throughout your content experiment, measure the outcomes. Don’t be afraid to play against type. Remember what got you here.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Waxing UnLyrical

SEPTEMBER 2, 2010

But the great thing about them is that that hour is jam-packed with so much additional information, you could pretty much download all the additional resources shared during the chat and make it your own little handbook. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Twitter 82

Twitter Resources Conference Facebook 82

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Get Shareaholic test Filed under Blogging for Grasshoppers , Communication , Guest Posts , Herwin Icasiano , How To , Social Media , Writing | Tags: blogging , how-to , lecturing versus leading | Comments (8) Site settings comment help? Regardless, thanks for visiting!

Blogging 71

Blogging Twitter Creativity Facebook 71

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

JANUARY 26, 2011

a business wants to take the time to to do this with me and I just so happen to promote or write a status update about them because I FEEL LIKE IT then so be it - thats the point of social media. I know the AdOn gets downloaded almost 1 million times per week. Will be curious how this goes. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Facebook 107

Facebook Privacy Twitter Social Media 107

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. From Crafting Quality Content Marketing Solutions… Content marketers never run out of topics to write about. But what do our peers think? Or, more importantly, our bosses?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52