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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

This can include: Case studies Surveys Internal data Industry reports Research from third parties Historical information Academic studies Some brands also include quotes from their executives or leaders to emphasize points and expertise in their white papers. Gather up everything you’ll need to lay out the problem and proposed solutions.

Writing 119
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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. Yellowdig is an internal collaboration tool. I discovered.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent. Make case studies more visual.

Video 149
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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency. Examples of assets include data, infographics, and videos, among others.

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When it comes to content… Go local!

Presspage

Not only for body copy, but also for photography, infographics and video captions Make sure images -whenever possible- are market specific ​ For more tips: download the whitepaper Essentials of a Stellar Newsroom. How to Optimize your Newsroom for International Audiences Part 3 of 6. Make or buy?

Local 89
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Traveler Expectations for In-Flight Technology

Cision

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Some cited international air carriers as providing better experiences without the fees or being surprised by fees for carry-on bags. TripAdvisor.com, May 29, 2015.

Travel 120
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Dealing with various stakeholders in the educational sector

Presspage

More channels are being used in communicating, internally and externally. With the majority of people preferring visual content, don’t miss out on using images, infographics and video. There are lots of interesting stories to tell, but do they reach the right people? Diverse and large target audience.