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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I’m also interested in the local real estate market.

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PR Contractors: How much should you be charging?

Remote PR Jobs

John Stellar, president of Everyone’s PR based in southern California, bills clients $1,000 to draft two media documents—including the company biography and a press release—and a $250 per month subscription fee. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

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5 Tech Brand Case Studies That Will Inspire You

Contently - Strategy

How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. HotPads needed to ramp up traffic and grow a loyal, engaged audience of locally targeted personas with more high-quality, original content.

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Dear College Graduates: Creating a Personal Brand Starts Now

PRSay

Will they move back in with their parents and work at a small local business until the job market opens back up? If your sibling has a piece of advice or info to share, or your parent has a cool job that you want to show behind the scenes, then interview them. Document your thoughts. Will they find internships?

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Four Ways to Streamline the Pitching Process

Cision

Once your release has crossed the wire and journalists are emailing and calling for interview opportunities, your work is done, right? This document will be your lifesaver and will keep the PR process rolling smoothly. Use a Workflow Platform. For example, Nardi Media, a boutique agency located in Washington D.C.,

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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Every local PBS affiliate has seemingly been doing marketing for it. With this PBS series, we have absolutely benefitted from, and even depended on, the massively local nature of PBS. How is the show promoted?

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A call for a public inquiry into the impact of media and tech on democracy

Stephen Waddington

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. Facebook’s digital doorstep Facebook has become one of the most influential political source thanks to targeting and local groups. Being first is more important in newsrooms than being factual.