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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. PR is a primary tool for corporate speech on social issues.

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7 creative ways to promote your company’s corporate volunteer efforts

Communications Conversations

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. One of my favorite local Instagram campaigns is #onlyinmn. Good story. Great, model employee. All good things.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

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ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

But one of the most interesting applications I’ve seen to date has been with state and local political press agents. Yet, they haven’t direct control over actions, impromptu answers, or spontaneous interviews that very often arise for their counterparts. Press agents have a lot riding on their shoulders.

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Future of PR: 2020 edition

Stephen Waddington

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Each corporate PRCA member will be expected to engage with a local school each year.

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7 Actions to Take in 2019 to Enhance, Protect and Defend Your Valuable Reputation

Reputation Us

Measure the impact the credit union continually makes in its community with numbers that show substantiating impact (for example, the number of families supported via financial literacy efforts, money saved by members or the calculable impact the credit union had on a local nonprofit).

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New Fronts in Crisis Management

Flatiron Communications

The politicization of the low income worker has made such corporate malpractice a talking point wherein the lowest wage workers are cast as takers, moochers or worse, union members. There are simply too many other “media” to neutralize even the most shocking, well-documented news report.