Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Each corporate PRCA member will be expected to engage with a local school each year. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees.

Government 103

Government Education Print Ethics 103

Reputation Us

JANUARY 7, 2019

Reputation Action 1: Focus on Employees … First. That is, to be relevant in the community, a credit union must quantify its impact beyond presenting the token oversized check to a deserving nonprofit or highlighting countless employee volunteer hours. When it comes to reputation management, start inside the credit union first.

Reputation 60

Reputation Nonprofit Policies Financial 60

Communications Conversations

OCTOBER 13, 2015

Great, model employee. Employee engagement? ” What community relations folks really want (from a marketing metrics perspective) is: More traffic to key volunteer pages on the corporate site asking employees to volunteer. One of my favorite local Instagram campaigns is #onlyinmn. Good story. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

OnePitch

SEPTEMBER 8, 2022

One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. This is like picking a favorite child! We didn’t just answer the questions, we helped her tell a story.

Pitching 98

Pitching Consumer How To Education 98

Solo PR Pro

OCTOBER 11, 2016

While the benefits of becoming an independent consultant have been well documented – freedom, flexibility and the ability to fully control your own career – the challenges of working on your own are far less discussed. You may start your solo business with a detailed, documented plan that would make professional project planners proud.

Employee 40

Employee Resources Local Tools 40

PR 20/20

SEPTEMBER 25, 2017

I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. Also, check to see if there are any local parties or meet-ups scheduled around the event where you can hang out and network. Take Notes and Highlight Key Ideas.

Conference 62

Conference Marketing Local Advertising 62

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17). 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

DECEMBER 11, 2020

We also have easy access to a shared server, Google drives and other document-sharing tools. . Plus, many of the employees have long tenures (10-20 years), which speaks volumes. At the same time, they are a culture of ownership and responsibility to their employees. Cargill also has good tech for collaboration.

Interviews 185

Interviews Meeting Video Energy 185

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. Basically, Hoffman pays you to work abroad.

Pitching 36

Pitching Transportation Conference Report 36

Bad Pitch Blog

MARCH 17, 2012

We''ve documented our issue with social voting in the past. Misguided, Traffic-Driving Scheme According to the Social Madness sales materials, the program "measures the growth of a company''s social presence" at a local and national level. Even Geoff Livingston weighed in on the topic for us. It''s not even benefiting a charity.

LinkedIn 47

LinkedIn Facebook Social Media Twitter 47

The Stalwart Blog

APRIL 7, 2016

I prepared my application and questionnaire, submitted all my documents in April and began preparing for my Readiness Review in June. I knew that being a mom, full-time employee and studying for this test would be challenging, but I decided to give it my all. It all started in 2012. I decided that I wanted to obtain my APR.

Study 60

Study Skype Print Local 60

PR Conversations

MAY 1, 2017

I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. There is absolutely a wider societal dimension to this and it also links to leadership, employee engagement as well as public relations and communications.

Crisis 63

Crisis Crisis Management Leadership Training 63

Solo PR Pro

APRIL 18, 2017

Remember to account for federal self-employment, Medicare, state (where applicable) and local taxes. Know the Difference: Employee vs. Independent Contractor – It’s important to ensure that you’re operating your business in compliance with the definition of what constitutes an independent contractor in the eyes of Uncle Sam.

Small Business 40

Small Business Banking Software Mobile 40

Flatiron Communications

FEBRUARY 16, 2015

Not too long ago, positive change inevitably occurred following an embarrassing news report of a company behaving badly, e.g., shafting its employees out of their justly earned wages. There are simply too many other “media” to neutralize even the most shocking, well-documented news report. This no longer is the case.

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Among its customers are agencies that range from the smaller side with 3-5 employees – all the way up to 120 or more staffers. Grasping this is important to understand the simplicity of Prezly.

Pitching 63

Pitching Analytics Enterprise System 63

Solo PR Pro

APRIL 5, 2016

Remember to account for federal self-employment, Medicare, state (where applicable) and local taxes. Know the Difference: Employee vs. Independent Contractor – It’s important to ensure that you’re operating your business in compliance with the definition of what constitutes an independent contractor in the eyes of Uncle Sam.

How To 40

How To Small Business Banking Resources 40

Contently - Strategy

DECEMBER 1, 2022

What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice? How do you develop employees? You should walk away from this exercise with a document that includes all the elements listed here.

Strategy 99

Strategy Brand Branding How To 99

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. Avaya probably wasn’t even following that individual.

How To 198

How To Instagram Social Media LinkedIn 198

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

A good PR firm will demonstrate relevant experience through a customized proposal rather than an off-the-shelf document with vague or boilerplate information. Warning signs during the wooing process include evidence of recent staff turnover, a poor Glassdoor rating or persistent employee complaints about the company.

Agency 159

Agency Meeting Measurement Construction 159

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Keep your employees and other stakeholders safe during a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Beyond PR

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. Avaya probably wasn’t even following that individual.

How To 57

How To Instagram Social Media LinkedIn 57

Sword and the Script

JUNE 16, 2020

I couldn’t imagine a vice president of marketing at any of the local tech companies could get behind that idea. A way to engage audiences and communicate key message points through personal stories of customers or employees relating to their experience with the company, service or product.” I’m a believer in storytelling.

Storytelling 131

Storytelling Communications Survey Case Study 131

MaccaPR

SEPTEMBER 9, 2019

Popeyes maintained its momentum by owning the social field and posting a lively 50-second video documenting the excitement that engulfed Popeye’s chicken sandwiches. But Popeyes' engagement with its followers continued, even as Chick-fil-A moved on from the Chicken Sandwich Battle to promote its Waffle Fries and Grilled Chicken Nuggets.

Twitter 105

Twitter Marketing Social Media Viral 105

MaccaPR

DECEMBER 19, 2016

If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders. Here's one way: Spotlight the in-house expert who authored your content piece.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

JUNE 26, 2018

A good standard article requires that you need to plan the whole thing (not just each list entry), research the topic, decide how to best write to make your point, and keep the whole document focused and consistent. 7 Local Search Marketing Tips for Dominating Your Region. 10 Stupid Employee Relations Mistakes.

Writing 40

Writing Resources Web Newspapers 40

PR Fuel

OCTOBER 30, 2018

Neither one of these situations is desirable after you and your employees have spent time building up your company and your contact list. Sure you might be able to land your story in small local papers, but getting in with the big fish is harder than you might think. It’s the one document you have crafted to hit a broad audience.

Communications 40

Communications Pitching Writing Social Media 40

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. For me, as a local government employee, there are clear political boundaries. Great profile, and two important local SEO backlinks. New Media New Tools New Audiences.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. of employees worked from home during the pandemic. Search engines are the most trusted form of media (56%). Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Unfortunately the same isn’t true for local media. Could you replace your ‘frequently asked questions’ documents with a bot? #19

Publicity 164

Publicity Ethics Data Community 164