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How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. The struggles faced by Canadian news media professionals are well-documented. Perhaps none have been affected more than print newspapers.

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Future of PR: 2020 edition

Stephen Waddington

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Each corporate PRCA member will be expected to engage with a local school each year. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: GNP Company).

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How to Generate Leads From Social Conversations

Cision

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. Avaya probably wasn’t even following that individual.

How To 198
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5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

MaccaPR

Popeyes maintained its momentum by owning the social field and posting a lively 50-second video documenting the excitement that engulfed Popeye’s chicken sandwiches. But Popeyes' engagement with its followers continued, even as Chick-fil-A moved on from the Chicken Sandwich Battle to promote its Waffle Fries and Grilled Chicken Nuggets.

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How to Generate Leads From Social Conversations

Beyond PR

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. Avaya probably wasn’t even following that individual.

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Why a List Press Release Might just Give You the Best Bang for Your Buck

PR Fuel

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. 7 Local Search Marketing Tips for Dominating Your Region. 10 Stupid Employee Relations Mistakes. One of the most tried and true press release formats is the list. Lists just work.

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