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5 Elements That Should be in Every Consumer Product Pitch

OnePitch

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. So even though it's surprising to me that I have to say this, know who you're pitching.

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Journalist Relationship Management For More Media Placements

Onclusive

While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send targeted pitches, communicate with reporters and track your campaign effectiveness. Request Demo. Media Outreach Best Practices.

Media 195
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How to Pitch FWx Beer Writer Ethan Fixell

Cision

Fixell focuses on industry trends and includes his own personal experiences in his writing. We asked him to share some advice on how to pitch him, and he’s given some great tips below. How do you prefer to receive pitches? I mostly write about larger trends in the beer/wine/spirit industries (e.g. product announcements).

Pitching 120
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How to Pitch Dad Blogger Don Martelli

Cision

It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. Do your homework.

Pitching 120
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Smart PR: 6 Stories NOT To Pitch Media

ImPRessions - Crenshaw Communications

Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. Honors awarded by media outlets.

Pitching 170
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5 Tips for Pitching Oriana Schwindt from the International Business Times

Cision

She covers topics related to broadcast, cable, SVOD, ad marketplace, content, and TV tech and we chatted with her about her pitching preferences. What advice do you have for PR professionals trying to pitch you? And definitely don’t call my cell phone to pitch. Do you accept pitches via social media? Do not call.

Pitching 120
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Get Ahead With the Most Current Media Database in the Industry

Onclusive

Request Demo. The next step is to break through the noise to get their attention and put a pitch in front of them that they cannot ignore. Onclusive’s robust Author Intelligence profiles make it easy to get to know influential authors, what they write about, how often, and in which publications. Highly Curated Author Profiles.

Industry 195