ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal.

B2B 256

B2B Pitching Conference Privacy 256

Sword and the Script

OCTOBER 3, 2023

The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. The database also has built-in features for list-building and a generative AI feature for pitching. Pitch podcasts by noon. Among the generative AI functionality, the release cites are: Copy edits.

Analysis 151

Analysis Tools Software SMB 151

Wadds Inc.

MAY 17, 2023

This is consistent with data published by ICCO in March. It’s a surprising data point. We published a case study in March showing how we used AI to generate headlines, a press release, and a pitch for a report. Security, privacy, and disinformation are cited as the primary concerns.

Publicity 141

Publicity Case Study Privacy Ethics 141

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

On a content site created by the agency it accused Google of unsavory business practices and noted that Apple collects personal data of users. Miller’s sales pitch to Silicon Valley execs, whom he views as “surprisingly unsophisticated” at using their own communications tools, seems to be that good will is a zero-sum game.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Sword and the Script

DECEMBER 12, 2023

Data privacy and security are also a concern. Tools such as Anthropic’s Claude and OpenAI’s ChatGPT are good at making sense of large of data. Media relations tool vendors are focused on building end-to-end solutions, incorporating AI to help develop pitches based on understanding a journalist’s existing body of work.

Software 149

Software Tools Ethics Privacy 149

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

ImPRessions - Crenshaw Communications

MARCH 2, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal.

B2B 156

B2B How To Pitching Conference 156

The Hoyt Organization

SEPTEMBER 8, 2023

It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences.

Publicity 96

Publicity Ethics Analysis Data 96

Presspage

NOVEMBER 29, 2023

Because we also changed the underlying data structure, this also meant having to reconsider a lot of workflows while always keeping our strict data privacy policy in mind. We wanted to tackle the issue of having to do double work in different local teams. Be able to support and track more engagement with journalists.

System 78

System Software Technology Privacy 78

Cision

JULY 27, 2015

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. With data from over 3,000 journalists in 11 countries, including U.S., Pitching Styles Remain The Same. Security and Privacy Raise Concerns.

Social Media 120

Social Media Privacy Journalism Media 120

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy. Wedding preparations are in the final stages.

Privacy 60

Privacy SEO Pitching Instagram 60

Bianchi Biz Blog

MAY 8, 2023

I’m particularly interested in the new and interesting ways automakers are designing and outfitting the user interface, and some of the potential issues — distraction, data privacy and additional costs for features, among others. What advice do you have for PR people that want to pitch you?

Automotive 84

Automotive Report Meeting Radio 84

Wadds Inc.

NOVEMBER 30, 2023

It also carries a heavy duty disclaimer about data privacy, security and fact-checking. BuzzSumo - Louise Linehan PRophet - Aaron Kwittken Prowly - Aleksandra Kubicka OnePitch - Sarah Pekala Propel - Zach Cutler The book consists of 21 chapters and 120 pages.

Tools 52

Tools Handbook Publicity Analysis 52

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. The Data Dollar Store was a fun, experiential event that raised awareness about data privacy, thereby communicating the company’s purpose to the general public.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The themes will guide pitch angles, content development, and thought leadership strategy. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Additionally, always make room in the plan for reactive pitching. Make an action plan.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles. Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

Shift Communications

AUGUST 29, 2023

Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about. Vertical education and demand Our data showed people are eager to learn more and that press are interested in real-world use cases.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. This is available to all customers.

Software 128

Software Pitching Ethics Privacy 128

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. Adherence to privacy regulations.”. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”.

Communications 126

Communications Crisis Internal International 126

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

Ethical Voices

MARCH 14, 2022

Then a couple years ago with Stagwell and Mark Penn, I founded a company called Prophet, which is the first SaaS platform for PR people that uses AI to predict media interest, sentiment and spread before you pitch. And I worry that certain tech platforms are going to be data mining in ways that we’re not necessarily aware of.

Ethics 52

Ethics Publicity Data Agency 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Response to legislative initiatives.

Company 136

Company Interviews Reputation Privacy 136

Waxing UnLyrical

MAY 13, 2011

According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy.

Privacy 95

Privacy Facebook Google Policies 95

Shift Communications

MARCH 22, 2016

Apple has made Privacy/Policy/Security Everyone’s Concern: Throughout interactive, there were a multitude of conversations on encryption, consumer privacy and government involvement in private sector product development. Passcode: Lessons on Security and Privacy from SXSW. USA Today: 5 Awesome Tech Takeaways from SXSW 2016.

Privacy 60

Privacy Hotels Film Data 60

5W PR

JUNE 11, 2024

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern. PR practitioners can ensure balanced media coverage by proactively pitching stories about AI advancements to journalists.

Privacy 78

Privacy Media Transportation Crisis Communications 78

The Hoffman Agency

MARCH 11, 2019

A year ago, we were concerned (though, to be honest, slightly less so) with another impending deadline: that of the implementation of the EU’s General Data Protection Regulation, or GDPR. The goal of GDPR is a positive one: better protection of the personal data of individuals (in the European Union).

Data 28

Data Agency Industry Privacy 28

Rock the Status Quo

MARCH 30, 2015

It could help Facebook collect data, eavesdrop on customer service and collect consumer information normally proprietary to the brand based on customer interactions. It could help manage crisis control by allowing brands to quickly move a public conversation to a private chat almost seamlessly.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Bianchi Biz Blog

MAY 22, 2023

I’m looking for trend stories about auto cybersecurity practices, stories about breaches at automakers made by white hat (good) and black hat (bad) hackers, privacy and data issues and any issues about software-defined vehicles. Stories with depth, context, data and third-party and expert voices are what my editors want.

Automotive 75

Automotive Meeting Report Real Estate 75

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196

Marketing Content Marketing Data Social Media 196

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. A quick search for “send me tips” uncovers a slew of journalists eager for your pitches.

How To 83

How To LinkedIn Tools Google 83

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Amidst these changes, the PR industry will continue its march to using data and analytics in new, innovative ways.

Writing 198

Writing Communications Marketing B2B 198

Journalistics

MARCH 15, 2015

Big Data – well, “big data” is here to stay in our marketing vocabulary. By far, the most common buzzword I have heard at SXSW so far has been “big data” The longest lines for sessions have been for topics revolving around big data. By and large, I think this is a great thing.

Trends 56

Trends Big Data Mobile Conference 56