Remove Data Remove Local Remove Pitching Remove Privacy
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5 Pitch Ideas For PR Pros When There Is No News

ImPRessions - Crenshaw Communications

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles. Meet and greet!

Pitching 333
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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% However, monitoring the latest data security incident isn’t enough. Different data security reporters cover different verticals. from last year. Context matters.

Privacy 294
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'But you already have a CRM!'

Presspage

We wanted to tackle the issue of having to do double work in different local teams. Because we also changed the underlying data structure, this also meant having to reconsider a lot of workflows while always keeping our strict data privacy policy in mind. Be able to support and track more engagement with journalists.

System 78
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Meet the Media: Karn Dhingra, Reporter at Automotive News

Bianchi Biz Blog

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. Stories with depth, context, data and third-party and expert voices are what my editors want. Pitch news instead of promotional material. Getting pitches that have nothing to do with what I cover.

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Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities.

Media 136
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How to Find Someone’s Email in 2024

Buzzstream

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. Better Business Bureau has contact information for many local businesses.

How To 83
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 190