ImPRessions - Crenshaw Communications

AUGUST 18, 2021

But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. A high-quality white paper does double or triple duty: it showcases a company’s expertise in its given area; offers solutions to customer problems or needs; and it often works as a lead-generator as well.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. ” “We offer great customer service/value/reliability.” So how should communications professionals work to identify the story we suspect is buried under the day-to-day business processes? We work hard to recruit the best.”

How To 310

How To Transportation Software Employee 310

Onclusive

JANUARY 24, 2022

Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and automation through easy-to-use technology.

Pitching 370

Pitching Media Data Technology 370

Remote PR Jobs

NOVEMBER 8, 2022

Whether you are trying to drum up more customers or build partnerships, having an already aware audience is a great starting point. Consumers are more likely to trust and invest in familiar brands and likewise, partners, investors, customers, and influencers almost always prefer companies who have already established a name for themselves.

Case Study 230

Case Study Engineering SEO Reputation 230

Agility PR Solutions

FEBRUARY 19, 2024

A well-crafted story differentiates your brand and creates a deeper connection with customers, investors, and the media. Successfully launching a business demands more than just a great product or service—it requires a compelling narrative that resonates with your target audience.

Strategy 175

Strategy Brand Branding Publicity 175

Presspage

APRIL 11, 2024

If you ask the three founders of Presspage, Bart Verhulst, Sébastien Willems and Tim van den Tempel, they have a clear answer: offer a smart solution that caters to your customers’ needs, and find the most talented people to make it happen. Recognizing the market’s needs Presspage’s story started almost by accident.

Enterprise 117

Enterprise Automotive Company Airlines 117

5W PR

APRIL 22, 2024

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. Customers provide fintech platforms with sensitive details. Fintech companies need to address any concerns or questions customers may have openly.

Consumer 78

Consumer Financial Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. Most customer success stories are written to generate earned media coverage, or to run as bylined pieces in trade or business media. Their customer success stories make up the substance of almost all our submissions.

Case Study 298

Case Study Study B2B Technology 298

Onclusive

OCTOBER 5, 2023

You are able to plan your communications and marketing campaigns around the current news and maximize the impact of your stories. Customize the level and type of content you can access to meet your specific planning requirements. We have a rich database of 120,000+ news items and events.

Internal 195

Internal International Corporate Meeting 195

Remote PR Jobs

MARCH 27, 2024

It's more than a one-off success story; it's a compelling display of strategy, execution, and results that can attract new clients and showcase your talent. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

Onclusive

DECEMBER 6, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. In addition, our customers use Onclusive’s advanced data science for precision-targeting their keywords while eliminating irrelevant or spam articles. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

Onclusive

DECEMBER 1, 2021

Onclusive is leading the industry with an average time to ROI within 12 months, and 78% of our customers see ROI in 12 months or less: How do Onclusive’s customers achieve such a fast ROI? Getting to ROI through business impact measurement. quarterly website visitors driven by their media coverage.

How To 397

How To Software Media Analytics 397

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

PR teams must constantly think about new ways to generate potential story ideas. Case studies are a great customer reference and sales tool for any growing company. The best customer stories highlight an organization’s capabilities along with an implied endorsement from customers. Case studies.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. earned, owned and newswire media content across the entire customer journey.

Measurement 396

Measurement Data Hotels Viral 396

ImPRessions - Crenshaw Communications

JULY 14, 2021

For more on how PR turns prospects into customers , see our earlier post. Award entries give the opportunity to tell the story of how a software offering works differently from others, and award wins allow more opportunities for a company to tell their story and deliver their message of differentiation.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JUNE 27, 2022

But tools like press releases and feature story placements are just the beginning. For example, if your brand just put out a report with interesting stats, the information can be turned into engaging graphics or charts to engage not only customers, but journalists. Here are five ways to amplify PR efforts. Social media adds value.

Social Media 322

Social Media Data Report Tools 322

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. The content provided on your web assets must tell your brand and product stories clearly and concisely.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

FEBRUARY 2, 2022

This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. Whether your story is about a specific product, a person, an innovation or a milestone, you must approach it from your readers’ perspective. Explain how the story will benefit the reader. Deliver a complete package.

Pitching 195

Pitching Data Technology Storytelling 195

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Your company may be a powerhouse of innovation, but getting that story told effectively requires a sound plan. Ask: Who contributed? Surprising?

How To 98

How To Corporate Storytelling Conference 98

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. When built and executed well, a good media strategy can enable better visibility, enhanced credibility, stronger relationships with customers and more. Make your pitch schedule timely.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

AUGUST 10, 2021

What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? One Onclusive customer that does this really well is Edmunds, who uses their in-house team of automotive experts as a credible resource to the media by consistently sharing objective car-shopping information and advice.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

MARCH 9, 2023

As policies on protections for women & minorities have been passed by governments over the years, gender inequality and workplace fairness have become top news stories. The more businesses openly acknowledge and discuss the issue of inequality among genders, the more likely their customers will feel a sense of trust for them.

Internal 195

Internal International Brand Branding 195

5W PR

MARCH 29, 2024

It’s teeming with virtual storefronts all vying for customer clicks, so just having a polished website filled with products no longer cuts it. It’s about crafting a brand story that strikes a chord with the audience. The e-commerce sales sphere is a battleground.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Yes, PR can and does drive growth too!).

How To 370

How To Internal International Employee 370

ImPRessions - Crenshaw Communications

MARCH 12, 2020

What do employees and customers need to know in the short term? We all want to assure customers or clients that nothing will be interrupted, and for many companies, that may be true. For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day.

Employee 374

Employee Viral Small Business Travel 374

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. based customers were impacted.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications. . Trade stories are foundational.

B2B 319

B2B Company SMB Automotive 319

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

MAY 15, 2020

Tell customer stories. For B2B companies targeting startups and other young companies, there’s plenty of opportunities to tell stories about #entrepreneurship using Instagram stories. It’s inspiring content for startup customers and relevant even now. Shopify does this particularly well.

Instagram 333

Instagram B2B B2C Case Study 333

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

FEBRUARY 28, 2022

This will help you with not only framing a solution that’s most likely to resonate with them, but also telling your story in a way that speaks directly to your most important readers. For example: Website traffic and desired actions generated by earned and owned media can be tied to acquiring customers. What keeps them up at night?

Measurement 368

Measurement Guidelines Data Education 368

Flack's Revenge

APRIL 24, 2023

Both Mark Prindle and Diana Bost shared how they are using the tech to help with their work; while Mark had amusing stories about geeking out on AI apps with his 10-yeard old son. Stefano is one of the smartest people I know in AI, a real innovator – I wanted to get his take. A common concern is: will AI take my job away?

Company 288

Company Marketing Media Publicity 288

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters.

Media 310

Media Retail B2B Journalism 310

Onclusive

APRIL 3, 2019

Because what these DTC people have is the customer data and they own their customers. On the positive side, Brand Marketing has a long-term focus, is customer-centric and is focused on an emotional connection. However, performance marketers tend to lose the big picture, not be customer-centric, and lack brand understanding.”.

Storytelling 284

Storytelling B2C Retail Measurement 284

Onclusive

JANUARY 24, 2022

Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and automation through easy-to-use technology.

Pitching 195

Pitching Media Data Technology 195

The Proactive Report

NOVEMBER 14, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. Facebook’s demographic data allow you to use their knowledge to inform your PR and marketing choices and tailor the type of content you share in your posts, stories, and ads. Story-driven Content Visualization.

Digital PR 264

Digital PR Marketing Infographics Video 264

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. Remember, wellness is for all.

Consumer 78

Consumer Industry Brand Branding 78